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← CockpitCompetitor Analysis › ASMDEE-B.ST Asmodee Group AB Class BOpen in the cockpit ↗

Asmodee Group AB Class BASMDEE-B.STCompetitor analysis, valuation and peers

Sweden · SEK·Consumer Discretionary›Recreational Products

Publisher and distributor of board games and tabletop games, including Catan and Ticket to Ride, spun off from Embracer Group.

≈ A tabletop/board-game publisher like a smaller HasbroMomentum strong 76
Mkt cap
$3.97B
US dollars, full cap
Free float
77%
of shares outstanding
$/day
$4.25M
20-day average traded
Fwd P/E
17.1×
forward earnings
ROIC−WACC
+3.6 pp
WACC 5.5%
Hurdle
-14 pp
Req g minus delivered
Official | Implied
BB / BB+
agencies · bond market
Next earnings
7 days
13 Nov 2026
Close · SEKSEK 170.90
1D+1.1%
1W-0.7%
1M+1.7%
3M+8.0%
6M+39.2%
YTD+61.3%
1Y+38.4%
ATR %2.5%
52w lowhigh3.4% off high

What Asmodee does

Publisher and distributor of board games and tabletop games, including Catan and Ticket to Ride, spun off from Embracer Group.

Earns from games it owns and publishes, such as Catan and Ticket to Ride, and from distributing other publishers' games and collectible card games to game and toy shops in many countries, which gives it reach beyond its own titles. Embracer spun it off in 2025.

In one line: A tabletop/board-game publisher like a smaller Hasbro.

Products and services

  • Board/card games (Catan, Ticket to Ride)
  • Trading card games/collectibles
  • Game distribution network

Customers

  • Hobby/toy retailers
  • Consumers

Where it sits in the supply chain

  • Consumer Discretionary
  • Tabletop games
  • Board game publishing and distribution

What could go right

  • Global tabletop gaming market growth
  • Post-spinoff standalone operational focus

What could go wrong

  • Consumer discretionary spending sensitivity
  • Hit-dependent new-title economics

Moat: narrow (brand, IP / patents, distribution). Owns iconic globally recognized board-game IP and a broad distribution network across many countries.

Headquarters: Guyancourt, France (Sweden-listed) · Founded: 1995 · Employees: 2,471

Named competitors

Asmodee at a glance

Size Asmodee (ASMDEE-B.ST) is a Sweden Consumer Discretionary company (Recreational Products) with a market value of $3.97B, the 52nd largest of 221 Sweden companies the cockpit tracks. Shares closed at SEK 170.90 on 6 Nov 2026.

Performance Over six months the shares gained 39.2%, against +2.1% for the median peer and +8.2% for the Sweden market (cap-weighted) — 4th highest of 21 in its peer set.

Growth Revenue grew 16.8% over the last twelve months (peer median +6.8%); the operating margin is 16.1% (peer median 9.3%).

Valuation It trades at 17.1× forward earnings against a peer median of 18.6× (9th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -14 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.6 points above its cost of capital (5.5% WACC).

Credit Asmodee has 2 bonds outstanding ($713M), rated BB by the agencies and trading like BB+ at a weighted spread of 166 bp.

Next results Next results expected around 13 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026ASMDEE-B.ST 136Peer median 104
Six months, rebased to 100: Asmodee against the median of its 20 peers (local-currency closes).

Asmodee financials

Reported figures in SEK; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueSEK 19.2BSEK 18.4BSEK 15.6BSEK 14.8BSEK 13.1B
Revenue growth—+18%+6%+13%—
Gross profitSEK 2.99BSEK 4.92BSEK 4.00B-SEK 6.07BSEK 2.78B
EBITDASEK 3.95BSEK 3.18BSEK 2.40BSEK 2.37BSEK 2.36B
Net incomeSEK 508MSEK 303MSEK 53.7M-SEK 6.22BSEK 1.17B
Free cash flowSEK 1.86BSEK 2.12BSEK 1.10BSEK 2.07BSEK 308M
Capital expenditureSEK 259MSEK 253MSEK 202MSEK 289MSEK 311M
Total debtSEK 7.64BSEK 7.62BSEK 7.55BSEK 929MSEK 820M

Quarterly statements and history in the cockpit →

Asmodee competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%0%+20%FDRTHOMATPII7951HAYWGOLFTGYM7867GAW002292TNIE03030325TOYSL08057906MIPSASMDEE-B.ST6-month return →1-month return →
Up and to the right = strong over both horizons. Asmodee is the large dot.

Fundamentals: revenue growth against valuation

-40%-20%0%+20%+40%20×40×60×FDRTHOMATPII7951HAYWCALYGAW002292TNIE03030325TOY7906MIPSASMDEE-B.STRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Asmodee is the large dot.

Capital: growth delivered against growth the price implies

0%+50%+100%0%50%100%FDRTHOMAT7951HAYWGOLFTGYM00229203030325MIPSASMDEE-B.STGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Asmodee is the large dot.

Asmodee competitors and peer comparison

Head to head with its named competitors (ASMDEE-B.ST vs HAS vs MAT vs GAW.L)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Asmodee ASMDEE-B.ST$3.97B+39%+17%16%17.1×-1.8%
Hasbro HAS$16.6B+22%+19%31%17.3×-9.8%
Mattel MAT$4.39B0%+3%9%12.8×0.2%
Games Workshop GAW.L$7.15B-17%+7%42%25.2×11.7%
Spin Master TOY.TO$1.52B+6%-2%9%9.6×-11.5%
Bandai Namco 7832.T$26.1B+76%+9%15%25.5×-0.4%
Konami 9766.T$23.5B+45%+25%33%25.7×-1.5%

How Asmodee compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Asmodee against its 20 peers (data as of 6 Nov 2026)
MeasureASMDEE-B.STPeer medianRank in peer set
1-month return+1.7%+8.1%7th lowest of 21
6-month return+39.2%+2.1%4th highest of 21
Distance from 52-week high-3.4%-20.4%2nd highest of 21
Revenue growth (TTM)+16.8%+6.8%4th highest of 21
Operating margin16.1%9.3%5th highest of 21
Forward P/E17.1×18.6×9th cheapest of 20
Growth the price implies (Req g, 7 yrs)-1.8%3.8%4th least demanding of 18
Growth delivered (Del g)+11.9%+7.0%6th highest of 18
Hurdle (Req g minus delivered)-13.7 pp-3.0 pp4th least demanding of 18
ROIC minus cost of capital+3.6 pp+2.0 pp10th highest of 20
EV / EBITDA11.2×10.8×10th cheapest of 19
Net debt / EBITDA1.4×-0.0×6th most indebted of 20
Bond spread166 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Asmodee ASMDEE-B.STSweden$3.97B+39%+17%16%17.1×-1.8%+11.9%
Fluidra FDR.MCSpain$4.12B+4%+2%14%14.9×5.4%+8.0%
Thor Industries THOUnited States$4.18B+5%0%3%22.3×16.0%-4.8%
Mattel MATUnited States$4.39B0%+3%9%12.8×0.2%+3.1%
Polaris PIIUnited States$3.59B-8%+9%2%22.2×18.1%+0.4%
Yamaha 7951.TJapan$3.39B+7%+5%8%15.8×-1.7%+4.5%
Hayward HAYWUnited States$3.38B+11%+8%22%17.9×9.9%+5.1%
Acushnet GOLFUnited States$4.72B-12%+7%13%20.0×3.8%+9.7%
Technogym S.p.A TGYM.MIItaly$3.34B-32%+10%16%23.8×9.7%+14.9%
Callaway Golf CALYUnited States$3.00B-4%-37%9%18.6×2.4%+5.3%
Tomy 7867.TJapan$2.74B+89%+7%9%20.2×2.5%+13.9%
Games Workshop GAW.LUnited Kingdom$7.15B-17%+7%42%25.2×11.7%+12.3%
Alpha 002292.SZChina$2.08B+13%+2%9%72.3×28.4%+0.9%
tonies TNIE.DEGermany$1.86B+24%+36%4%37.4×n/an/a
VTech 0303.HKHong Kong$1.72B-15%-7%9%11.9×-9.7%-3.0%
Bloks 0325.HKHong Kong$1.56B-23%+30%21%12.4×-1.0%+102.8%
Spin Master TOY.TOCanada$1.52B+6%-2%9%9.6×-11.5%+7.0%
Sanlorenzo SL.MIItaly$1.46B-7%+2%14%11.8×-2.0%+13.7%
New Gonow Recreational Vehicles 0805.HKHong Kong$1.36B+491%+13%2%n/an/an/a
Yonex 7906.TJapan$1.31B-10%+15%10%14.6×n/an/a
Mips MIPS.STSweden$1.24B+75%+41%37%47.3×32.9%+7.9%

Asmodee bonds and credit

Asmodee has 2 bonds outstanding with $713M face value. The agencies rate it BB; its bonds trade like BB+. Weighted yield 4.65%, a spread of 166 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Asmodee's main competitors?
Named competitors: Hasbro (HAS), Mattel (MAT), Ravensburger (private) (private or unlisted), Games Workshop (GAW.L), Spin Master (TOY.TO), Bandai Namco (7832.T). The cockpit's measured peer set (industry) also includes Fluidra (FDR.MC), Thor Industries (THO), Mattel (MAT), Polaris (PII), Yamaha (7951.T), Hayward (HAYW).
Is Asmodee expensive compared with its peers?
On forward p/e it trades at 17.1× against a peer median of 18.6×, 9th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -14 pp: the price already allows for a slowdown.
How has Asmodee stock performed?
Over six months to 6 Nov 2026 the shares returned +39.2% against +2.1% for the median peer; over one year +38.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.