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HasbroHASCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Recreational Products

US toy and game maker (Transformers, Monopoly, Nerf, Play-Doh) that also licenses characters and produces digital games.

Momentum leader 93
Mkt cap
$16.6B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$301M
20-day average traded
Fwd P/E
17.3×
forward earnings
ROIC−WACC
+30.7 pp
WACC 6.4%
Hurdle
-7 pp
Req g minus delivered
Official | Implied
BBB / BBB+
agencies · bond market
Next earnings
102 days
16 Feb 2027
Close · USD$118.91
1D-0.5%
1W-0.1%
1M+28.6%
3M+25.8%
6M+21.6%
YTD+46.0%
1Y+57.2%
ATR %2.7%
Beta0.64
52w lowhigh4.1% off high

What Hasbro does

US toy and game maker (Transformers, Monopoly, Nerf, Play-Doh) that also licenses characters and produces digital games.

Sells toys and games to big retailers ahead of the holiday season, so earnings lean on the fourth quarter, while Wizards of the Coast, which publishes Magic: The Gathering and Dungeons & Dragons, earns from cards, digital games and licences. It sold the eOne film and television business in 2023 to refocus.

Products and services

  • Toys (Transformers, Nerf, Play-Doh)
  • Tabletop/board games (Monopoly, Magic: The Gathering, D&D vi
  • Digital gaming/licensing
  • Entertainment/licensing (movies, TV)

Customers

  • Retailers (Walmart, Target, Amazon) selling to con

Where it sits in the supply chain

  • Consumer discretionary
  • Toys and games
  • Branded consumer products

What could go right

  • Wizards of the Coast (Magic, D&D) growth
  • Licensing/entertainment tie-ins for core brands

What could go wrong

  • Toy retail demand cyclicality
  • Entertainment/licensing segment volatility

Moat: narrow (brand, IP / patents). Decades-old franchises (Transformers, Monopoly, Magic: The Gathering) carry durable brand and licensing value.

Headquarters: Pawtucket, Rhode Island, United States · Founded: 1923 · Employees: 4,520

Named competitors

Hasbro at a glance

Size Hasbro (HAS) is a United States Consumer Discretionary company (Recreational Products) with a market value of $16.6B, the 562nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $118.91 on 6 Nov 2026.

Performance Over six months the shares gained 21.6%, against -6.0% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd highest of 7 in its peer set.

Growth Revenue grew 18.8% over the last twelve months (peer median +6.8%); the operating margin is 30.7% (peer median 13.1%).

Valuation It trades at 17.3× forward earnings against a peer median of 22.1× (2nd cheapest of 7).

Price implies For today's price to make sense, revenue must grow about -10% a year for seven years (Req g). Recent delivered growth is -3%, so the hurdle is -7 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 30.7 points above its cost of capital (6.4% WACC).

Backlog Backlog (remaining performance obligations) was $921M at 27 Sep 2026, down 7% on a year earlier — 0.2 years of trailing revenue. Backlog detail →

Credit Hasbro has 8 bonds outstanding ($3.52B), rated BBB by the agencies and trading like BBB+ at a weighted spread of 92 bp.

Short interest Short interest is 5.7% of the free float (15 Oct 2026).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026HAS 125Peer median 97
Six months, rebased to 100: Hasbro against the median of its 6 peers (local-currency closes).

Hasbro financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$5.18B$4.70B$4.14B$5.00B$5.85B
Revenue growth—+14%-17%-15%—
Gross profit$3.33B$2.93B$2.55B$2.34B$2.79B
EBITDA$1.74B$1.23B$940M$852M$1.60B
Net income$955M-$322M$386M-$1.49B$204M
Free cash flow$1.23B$830M$760M$516M$199M
Capital expenditure$199M$198M$198M$209M$174M
Total debt$3.85B$3.40B$3.41B$3.62B$4.10B

Quarterly statements and history in the cockpit →

Hasbro competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+25%+50%+75%0%+20%AS7832GAWGOLFMATTHOHAS6-month return →1-month return →
Up and to the right = strong over both horizons. Hasbro is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%15×20×25×AS7832GAWGOLFMATTHOHASRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Hasbro is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%-10%0%10%20%AS7832GAWGOLFMATTHOHASGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Hasbro is the large dot.

Hasbro competitors and peer comparison

Head to head with its named competitors (HAS vs MAT vs TOY.TO vs BBW)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Hasbro HAS$16.6B+22%+19%31%17.3×-9.8%
Mattel MAT$4.39B0%+3%9%12.8×0.2%
Spin Master TOY.TO$1.52B+6%-2%9%9.6×-11.5%
Build-A-Bear Workshop BBW$366M-23%-1%12%9.0×-4.1%

How Hasbro compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Hasbro against its 6 peers (data as of 6 Nov 2026)
MeasureHASPeer medianRank in peer set
1-month return+28.6%+6.9%highest of 7
6-month return+21.6%-6.0%2nd highest of 7
Distance from 52-week high-4.1%-29.8%highest of 7
Revenue growth (TTM)+18.8%+6.8%2nd highest of 7
Operating margin30.7%13.1%2nd highest of 7
Forward P/E17.3×22.1×2nd cheapest of 7
Growth the price implies (Req g, 7 yrs)-9.8%7.7%least demanding of 7
Growth delivered (Del g)-3.0%+11.0%2nd lowest of 7
Hurdle (Req g minus delivered)-6.8 pp-1.8 pp2nd least demanding of 7
ROIC minus cost of capital+30.7 pp+5.6 pp2nd highest of 7
EV / EBITDA11.0×13.3×3rd cheapest of 7
Net debt / EBITDA1.4×0.6×3rd most indebted of 7
Bond spread92 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Hasbro HASUnited States$16.6B+22%+19%31%17.3×-9.8%-3.0%
Amer Sports ASUnited States$18.3B-13%+30%13%21.9×23.5%+21.8%
Bandai Namco 7832.TJapan$26.1B+76%+9%15%25.5×-0.4%+12.7%
Games Workshop GAW.LUnited Kingdom$7.15B-17%+7%42%25.2×11.7%+12.3%
Acushnet GOLFUnited States$4.72B-12%+7%13%20.0×3.8%+9.7%
Mattel MATUnited States$4.39B0%+3%9%12.8×0.2%+3.1%
Thor Industries THOUnited States$4.18B+5%0%3%22.3×16.0%-4.8%

Hasbro bonds and credit

Hasbro has 8 bonds outstanding with $3.52B face value. The agencies rate it BBB; its bonds trade like BBB+. Weighted yield 5.65%, a spread of 92 bp over government bonds.

Every bond, yield and spread in the cockpit →

Hasbro backlog

Hasbro reported $921M of remaining performance obligations at 27 Sep 2026, down 7% from a year earlier and down 3% from the previous quarter. That is 0.2 years of trailing revenue already under contract. Book-to-bill last quarter: 0.98.

Questions

Who are Hasbro's main competitors?
Named competitors: Mattel (MAT), LEGO Group (private or unlisted), Spin Master (TOY.TO), Build-A-Bear Workshop (BBW). The cockpit's measured peer set (industry) also includes Amer Sports (AS), Bandai Namco (7832.T), Games Workshop (GAW.L), Acushnet (GOLF), Mattel (MAT), Thor Industries (THO).
Is Hasbro expensive compared with its peers?
On forward p/e it trades at 17.3× against a peer median of 22.1×, 2nd cheapest of 7 in its peer set. For today's price to make sense, revenue must grow about -10% a year for seven years (Req g). Recent delivered growth is -3%, so the hurdle is -7 pp: the price already allows for a slowdown.
How has Hasbro stock performed?
Over six months to 6 Nov 2026 the shares returned +21.6% against -6.0% for the median peer; over one year +57.2%.
What is Hasbro's backlog?
Hasbro's remaining performance obligations (contracted revenue not yet recognised) were $921M at 27 Sep 2026, -7% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.