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Designs and markets toys including Barbie, Hot Wheels and Fisher-Price, plus film and TV licensing.
Designs and markets toys including Barbie, Hot Wheels and Fisher-Price, plus film and TV licensing.
Sells to a few big retailers such as Walmart, Target and Amazon, which take a large share of output, and most orders land in the second half of the year for the holiday season. Toys are made in its own plants and by contract makers. Since the 2023 Barbie film it has made content and licensing a larger part of its strategy.
Moat: narrow (brand, IP / patents). Decades-old brands like Barbie and Hot Wheels have durable consumer recognition.
Headquarters: El Segundo, California, US · Founded: 1945 · Employees: 31,000
Size Mattel (MAT) is a United States Consumer Discretionary company (Recreational Products) with a market value of $4.39B, the 1285th largest of 3,117 United States companies the cockpit tracks. Shares closed at $15.35 on 6 Nov 2026.
Performance Over six months the shares fell 0.3%, against +4.5% for the median peer and -1.1% for the United States market (cap-weighted) — 10th lowest of 21 in its peer set.
Growth Revenue grew 2.9% over the last twelve months (peer median +7.1%); the operating margin is 8.7% (peer median 9.8%).
Valuation It trades at 12.8× forward earnings against a peer median of 18.6× (5th cheapest of 20).
Price implies For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -3 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 2.0 points above its cost of capital (6.9% WACC).
Credit Mattel has 5 bonds outstanding ($2.35B), rated BBB by the agencies and trading like BB+ at a weighted spread of 158 bp.
Short interest Short interest is 9.8% of the free float (15 Oct 2026).
Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | $5.49B | $5.35B | $5.38B | $5.44B | $5.43B |
| Revenue growth | — | -1% | -1% | 0% | — |
| Gross profit | $2.59B | $2.60B | $2.69B | $2.53B | $2.43B |
| EBITDA | $653M | $774M | $890M | $760M | $865M |
| Net income | $427M | $398M | $542M | $214M | $394M |
| Free cash flow | $435M | $411M | $598M | $709M | $256M |
| Capital expenditure | $232M | $182M | $203M | $160M | $187M |
| Total debt | $2.75B | $2.68B | $2.69B | $2.67B | $2.67B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Mattel MAT | $4.39B | 0% | +3% | 9% | 12.8× | 0.2% |
| Hasbro HAS | $16.6B | +22% | +19% | 31% | 17.3× | -9.8% |
| Spin Master TOY.TO | $1.52B | +6% | -2% | 9% | 9.6× | -11.5% |
| JAKKS Pacific JAKK | $388M | +45% | +9% | 4% | 14.2× | 10.8% |
| Bandai Namco 7832.T | $26.1B | +76% | +9% | 15% | 25.5× | -0.4% |
| Funko FNKO | $377M | +28% | -4% | 3% | 25.7× | 13.0% |
| Tomy 7867.T | $2.74B | +89% | +7% | 9% | 20.2× | 2.5% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | MAT | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | -7.4% | +8.1% | 3rd lowest of 21 |
| 6-month return | -0.3% | +4.5% | 10th lowest of 21 |
| Distance from 52-week high | -31.7% | -18.1% | 6th lowest of 21 |
| Revenue growth (TTM) | +2.9% | +7.1% | 8th lowest of 21 |
| Operating margin | 8.7% | 9.8% | 8th lowest of 21 |
| Forward P/E | 12.8× | 18.6× | 5th cheapest of 20 |
| Growth the price implies (Req g, 7 yrs) | 0.2% | 3.8% | 7th least demanding of 18 |
| Growth delivered (Del g) | +3.1% | +7.9% | 5th lowest of 18 |
| Hurdle (Req g minus delivered) | -2.9 pp | -5.2 pp | 8th most demanding of 18 |
| ROIC minus cost of capital | +2.0 pp | +3.6 pp | 10th lowest of 20 |
| EV / EBITDA | 10.1× | 11.4× | 9th cheapest of 19 |
| Net debt / EBITDA | 3.4× | -0.0× | most indebted of 20 |
| Bond spread | 158 bp | n/a | — |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Mattel MAT | United States | $4.39B | 0% | +3% | 9% | 12.8× | 0.2% | +3.1% |
| Thor Industries THO | United States | $4.18B | +5% | 0% | 3% | 22.3× | 16.0% | -4.8% |
| Fluidra FDR.MC | Spain | $4.12B | +4% | +2% | 14% | 14.9× | 5.4% | +8.0% |
| Acushnet GOLF | United States | $4.72B | -12% | +7% | 13% | 20.0× | 3.8% | +9.7% |
| Asmodee ASMDEE-B.ST | Sweden | $3.97B | +39% | +17% | 16% | 17.1× | -1.8% | +11.9% |
| Polaris PII | United States | $3.59B | -8% | +9% | 2% | 22.2× | 18.1% | +0.4% |
| Yamaha 7951.T | Japan | $3.39B | +7% | +5% | 8% | 15.8× | -1.7% | +4.5% |
| Hayward HAYW | United States | $3.38B | +11% | +8% | 22% | 17.9× | 9.9% | +5.1% |
| Technogym S.p.A TGYM.MI | Italy | $3.34B | -32% | +10% | 16% | 23.8× | 9.7% | +14.9% |
| Callaway Golf CALY | United States | $3.00B | -4% | -37% | 9% | 18.6× | 2.4% | +5.3% |
| Tomy 7867.T | Japan | $2.74B | +89% | +7% | 9% | 20.2× | 2.5% | +13.9% |
| Games Workshop GAW.L | United Kingdom | $7.15B | -17% | +7% | 42% | 25.2× | 11.7% | +12.3% |
| Alpha 002292.SZ | China | $2.08B | +13% | +2% | 9% | 72.3× | 28.4% | +0.9% |
| tonies TNIE.DE | Germany | $1.86B | +24% | +36% | 4% | 37.4× | n/a | n/a |
| VTech 0303.HK | Hong Kong | $1.72B | -15% | -7% | 9% | 11.9× | -9.7% | -3.0% |
| Bloks 0325.HK | Hong Kong | $1.56B | -23% | +30% | 21% | 12.4× | -1.0% | +102.8% |
| Spin Master TOY.TO | Canada | $1.52B | +6% | -2% | 9% | 9.6× | -11.5% | +7.0% |
| Sanlorenzo SL.MI | Italy | $1.46B | -7% | +2% | 14% | 11.8× | -2.0% | +13.7% |
| New Gonow Recreational Vehicles 0805.HK | Hong Kong | $1.36B | +491% | +13% | 2% | n/a | n/a | n/a |
| Yonex 7906.T | Japan | $1.31B | -10% | +15% | 10% | 14.6× | n/a | n/a |
| Mips MIPS.ST | Sweden | $1.24B | +75% | +41% | 37% | 47.3× | 32.9% | +7.9% |
Mattel has 5 bonds outstanding with $2.35B face value. The agencies rate it BBB; its bonds trade like BB+. Weighted yield 6.21%, a spread of 158 bp over government bonds.