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← CockpitCompetitor Analysis › 7906.T Yonex Co., Ltd.Open in the cockpit ↗

Yonex Co., Ltd.7906.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Discretionary›Recreational Products

Japanese sporting goods maker, world-leading badminton and tennis racquet/string brand, also golf clubs.

≈ The Wilson/Head of badminton, with a strong tennis presence tooMomentum neutral 42
Mkt cap
$1.31B
US dollars, full cap
Free float
55%
of shares outstanding
$/day
$13.0M
20-day average traded
Fwd P/E
14.6×
forward earnings
ROIC−WACC
+11.6 pp
WACC 5.7%
Hurdle
n/a
no reverse DCF
Next earnings
4 days
10 Nov 2026
Close · JPY¥2,380
1D-7.7%
1W+1.5%
1M-0.3%
3M-5.4%
6M-10.1%
YTD-28.3%
1Y-40.6%
ATR %3.8%
52w lowhigh43.2% off high

What Yonex does

Japanese sporting goods maker, world-leading badminton and tennis racquet/string brand, also golf clubs.

Sells to sporting-goods retailers and its own shops, with badminton equipment the base on which its brand is built, and a large share of sales now coming from outside Japan. It supplies and sponsors professional players and tournaments, and consumables such as shuttlecocks and strings are bought repeatedly.

In one line: The Wilson/Head of badminton, with a strong tennis presence too.

Products and services

  • Badminton racquets & shuttlecocks
  • Tennis racquets & strings
  • Golf clubs
  • Sportswear

Customers

  • Recreational and professional athletes
  • Sporting goods retailers

Where it sits in the supply chain

  • Consumer discretionary
  • Sporting goods
  • Manufacturing

What could go right

  • Badminton's growth in Asia
  • Tennis participation growth

What could go wrong

  • Currency/input cost swings
  • Competition from lower-cost Asian brands

Moat: narrow (brand, IP / patents). Dominant badminton brand sponsoring top professionals, with a strong materials/engineering reputation.

Headquarters: Tokyo, Japan · Founded: 1946 · Employees: 2,980

Named competitors

Yonex at a glance

Size Yonex (7906.T) is a Japan Consumer Discretionary company (Recreational Products) with a market value of $1.31B, the 622nd largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥2,380 on 6 Nov 2026.

Performance Over six months the shares fell 10.1%, against -8.8% for the median peer and +1.8% for the Japan market (cap-weighted) — 11th highest of 21 in its peer set.

Growth Revenue grew 15.1% over the last twelve months (peer median +8.1%); the operating margin is 10.1% (peer median 8.4%).

Valuation It trades at 14.6× forward earnings against a peer median of 12.4× (8th most expensive of 16).

Capital Return on invested capital runs 11.6 points above its cost of capital (5.7% WACC).

Next results Next results expected around 10 Nov 2026 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026Peer median 927906.T 91
Six months, rebased to 100: Yonex against the median of its 20 peers (local-currency closes).

Yonex financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥169B¥164B¥138B¥116B¥107B
Revenue growth—+18%+19%+9%—
Gross profit¥74.6B¥71.1B¥60.5B¥50.3B¥45.1B
EBITDA¥20.9B¥20.2B¥17.5B¥14.4B¥12.2B
Net income¥13.4B¥12.1B¥10.6B¥8.86B¥7.33B
Free cash flown/a¥0¥7.18B¥5.92B-¥483M
Capital expendituren/a¥9.93B¥5.95B¥7.47B¥4.33B
Total debt¥16.5B¥18.2B¥11.2B¥8.80B¥5.14B

Quarterly statements and history in the cockpit →

Yonex competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%-20%0%0805MIPSSLTOY0325667000234817360303YACHTTNIEWGO002678002292RGRTRON803360529978677906.T6-month return →1-month return →
Up and to the right = strong over both horizons. Yonex is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%20×40×60×MIPSSLTOY032517360303TNIEWGO002292RGR605299786779447906.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Yonex is the large dot.

Yonex competitors and peer comparison

Head to head with its named competitors (7906.T vs 2331.HK vs AS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Yonex 7906.T$1.31B-10%+15%10%14.6×n/a
Li Ning 2331.HK$5.10B-21%+7%13%14.4×-5.4%
Amer Sports AS$18.3B-13%+30%13%21.9×23.5%

How Yonex compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Yonex against its 20 peers (data as of 6 Nov 2026)
Measure7906.TPeer medianRank in peer set
1-month return-0.3%+0.4%11th highest of 21
6-month return-10.1%-8.8%11th highest of 21
Distance from 52-week high-43.2%-24.3%6th lowest of 21
Revenue growth (TTM)+15.1%+8.1%7th highest of 21
Operating margin10.1%8.4%5th highest of 21
Forward P/E14.6×12.4×8th most expensive of 16
ROIC minus cost of capital+11.6 pp-0.3 pp6th highest of 20
EV / EBITDA9.1×7.6×5th most expensive of 13
Net debt / EBITDA-0.8×-0.6×7th least indebted of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Yonex 7906.TJapan$1.31B-10%+15%10%14.6×n/an/a
New Gonow Recreational Vehicles 0805.HKHong Kong$1.36B+491%+13%2%n/an/an/a
Mips MIPS.STSweden$1.24B+75%+41%37%47.3×32.9%+7.9%
Sanlorenzo SL.MIItaly$1.46B-7%+2%14%11.8×-2.0%+13.7%
Spin Master TOY.TOCanada$1.52B+6%-2%9%9.6×-11.5%+7.0%
Bloks 0325.HKHong Kong$1.56B-23%+30%21%12.4×-1.0%+102.8%
Fusheng Precision 6670.TWTaiwan$1.07B-1%+1%15%9.3×-14.6%+15.9%
GoldLok Holdings (Guangdong) 002348.SZChina$1.03B-38%+77%-14%n/an/an/a
Johnson Health Tech 1736.TWTaiwan$1.01B-12%+8%8%8.5×-8.0%+13.9%
VTech 0303.HKHong Kong$1.72B-15%-7%9%11.9×-9.7%-3.0%
Ferretti YACHT.MIItaly$967M-27%+1%7%11.6×3.2%+15.9%
tonies TNIE.DEGermany$1.86B+24%+36%4%37.4×n/an/a
Winnebago Industries WGOUnited States$892M-1%-3%2%15.8×6.9%-5.7%
Guangzhou Pearl River Piano 002678.SZChina$852M-30%+14%-54%n/an/an/a
Alpha 002292.SZChina$2.08B+13%+2%9%72.3×28.4%+0.9%
Sturm, Ruger & RGRUnited States$798M+28%+8%2%26.8×21.9%-0.8%
Tron TRONUnited States$669M-37%+20%-45%n/an/an/a
Thunder Tiger 8033.TWTaiwan$647M-14%+11%-5%n/an/an/a
Shuhua Sports 605299.SSChina$642M-60%+20%9%32.8×n/an/a
Tomy 7867.TJapan$2.74B+89%+7%9%20.2×2.5%+13.9%
Roland 7944.TJapan$605M-11%+8%9%10.6×-8.3%+9.5%

Questions

Who are Yonex's main competitors?
Named competitors: Victor (Japan) (private or unlisted), Li-Ning (2331.HK), Amer Sports (Wilson) (AS), Head N.V. (private or unlisted). The cockpit's measured peer set (industry) also includes New Gonow Recreational Vehicles (0805.HK), Mips (MIPS.ST), Sanlorenzo (SL.MI), Spin Master (TOY.TO), Bloks (0325.HK), Fusheng Precision (6670.TW).
Is Yonex expensive compared with its peers?
On forward p/e it trades at 14.6× against a peer median of 12.4×, 8th most expensive of 16 in its peer set.
How has Yonex stock performed?
Over six months to 6 Nov 2026 the shares returned -10.1% against -8.8% for the median peer; over one year -40.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.