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German maker of the Toniebox, a screen-free children's audio player that plays stories and music via collectible figurines.
German maker of the Toniebox, a screen-free children's audio player that plays stories and music via collectible figurines.
Sells figurines through toy, electronics and online retailers to families who already own the player, and licenses stories and music from publishers and well-known characters. The US and UK have become big expansion markets beside Germany.
In one line: A German Yoto-style children's audio device maker, but larger and more established.
Moat: narrow (network effects, brand, installed base). Proprietary hardware-figurine ecosystem creates recurring figurine sales once a family owns a Toniebox, but faces new entrant competition (Yoto).
Headquarters: Duesseldorf, Germany · Founded: 2010 · Employees: 634
Size tonies (TNIE.DE) is a Germany Consumer Discretionary company (Recreational Products) with a market value of $1.86B, the 110th largest of 205 Germany companies the cockpit tracks. Shares closed at €13.10 on 6 Nov 2026.
Performance Over six months the shares gained 24.3%, against -2.6% for the median peer and +2.6% for the Germany market (cap-weighted) — 5th highest of 21 in its peer set.
Growth Revenue grew 36.5% over the last twelve months (peer median +7.5%); the operating margin is 3.5% (peer median 9.0%).
Valuation It trades at 37.4× forward earnings against a peer median of 15.8× (3rd most expensive of 19).
Capital Return on invested capital runs 1.3 points below its cost of capital (6.2% WACC).
Next results Next results expected around 8 Apr 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | €697M | €630M | €481M | €361M | €258M |
| Revenue growth | — | +31% | +33% | +40% | — |
| Gross profit | €254M | €236M | €171M | €119M | €32.7M |
| EBITDA | €45.3M | €48.4M | €18.6M | €1.16M | -€35.1M |
| Net income | -€13.1M | €13.1M | €13.1M | -€11.8M | -€31.7M |
| Free cash flow | -€34.7M | -€1.38M | €41.5M | €1.89M | -€78.5M |
| Capital expenditure | €18.3M | €18.9M | €16.2M | €13.0M | €13.6M |
| Total debt | n/a | €36.8M | €20.4M | €28.6M | €12.4M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| tonies TNIE.DE | $1.86B | +24% | +36% | 4% | 37.4× | n/a |
| Amazon AMZN | $2.80T | -5% | +15% | 13% | 26.3× | n/a |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | TNIE.DE | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +13.5% | +2.8% | 8th highest of 21 |
| 6-month return | +24.3% | -2.6% | 5th highest of 21 |
| Distance from 52-week high | -10.3% | -18.1% | 6th highest of 21 |
| Revenue growth (TTM) | +36.5% | +7.5% | 3rd highest of 21 |
| Operating margin | 3.5% | 9.0% | 5th lowest of 21 |
| Forward P/E | 37.4× | 15.8× | 3rd most expensive of 19 |
| ROIC minus cost of capital | -1.3 pp | +3.6 pp | 5th lowest of 20 |
| EV / EBITDA | 36.9× | 8.5× | 2nd most expensive of 17 |
| Net debt / EBITDA | 0.2× | -0.3× | 8th most indebted of 19 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| tonies TNIE.DE | Germany | $1.86B | +24% | +36% | 4% | 37.4× | n/a | n/a |
| VTech 0303.HK | Hong Kong | $1.72B | -15% | -7% | 9% | 11.9× | -9.7% | -3.0% |
| Alpha 002292.SZ | China | $2.08B | +13% | +2% | 9% | 72.3× | 28.4% | +0.9% |
| Bloks 0325.HK | Hong Kong | $1.56B | -23% | +30% | 21% | 12.4× | -1.0% | +102.8% |
| Spin Master TOY.TO | Canada | $1.52B | +6% | -2% | 9% | 9.6× | -11.5% | +7.0% |
| Sanlorenzo SL.MI | Italy | $1.46B | -7% | +2% | 14% | 11.8× | -2.0% | +13.7% |
| New Gonow Recreational Vehicles 0805.HK | Hong Kong | $1.36B | +491% | +13% | 2% | n/a | n/a | n/a |
| Yonex 7906.T | Japan | $1.31B | -10% | +15% | 10% | 14.6× | n/a | n/a |
| Tomy 7867.T | Japan | $2.74B | +89% | +7% | 9% | 20.2× | 2.5% | +13.9% |
| Mips MIPS.ST | Sweden | $1.24B | +75% | +41% | 37% | 47.3× | 32.9% | +7.9% |
| Callaway Golf CALY | United States | $3.00B | -4% | -37% | 9% | 18.6× | 2.4% | +5.3% |
| Fusheng Precision 6670.TW | Taiwan | $1.07B | -1% | +1% | 15% | 9.3× | -14.6% | +15.9% |
| Technogym S.p.A TGYM.MI | Italy | $3.34B | -32% | +10% | 16% | 23.8× | 9.7% | +14.9% |
| GoldLok Holdings (Guangdong) 002348.SZ | China | $1.03B | -38% | +77% | -14% | n/a | n/a | n/a |
| Hayward HAYW | United States | $3.38B | +11% | +8% | 22% | 17.9× | 9.9% | +5.1% |
| Yamaha 7951.T | Japan | $3.39B | +7% | +5% | 8% | 15.8× | -1.7% | +4.5% |
| Johnson Health Tech 1736.TW | Taiwan | $1.01B | -12% | +8% | 8% | 8.5× | -8.0% | +13.9% |
| Polaris PII | United States | $3.59B | -8% | +9% | 2% | 22.2× | 18.1% | +0.4% |
| Ferretti YACHT.MI | Italy | $967M | -27% | +1% | 7% | 11.6× | 3.2% | +15.9% |
| Winnebago Industries WGO | United States | $892M | -1% | -3% | 2% | 15.8× | 6.9% | -5.7% |
| Asmodee ASMDEE-B.ST | Sweden | $3.97B | +39% | +17% | 16% | 17.1× | -1.8% | +11.9% |