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Li Ning2331.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Discretionary›Apparel/Footwear

Leading Chinese sportswear brand selling athletic apparel, footwear and equipment.

≈ China's NikeMomentum leader 82
Mkt cap
$5.10B
US dollars, full cap
Free float
80%
of shares outstanding
$/day
$46.1M
20-day average traded
Fwd P/E
14.4×
forward earnings
ROIC−WACC
+8.9 pp
WACC 11.5%
Hurdle
-20 pp
Req g minus delivered
Next earnings
132 days
18 Mar 2027
Close · HKDHK$15.48
1D+5.2%
1W+12.6%
1M+24.8%
3M+6.5%
6M-20.9%
YTD-15.8%
1Y-6.6%
ATR %3.3%
52w lowhigh32.9% off high

What Li Ning does

Leading Chinese sportswear brand selling athletic apparel, footwear and equipment.

Sells through a mix of company-run stores, franchised and distributor-run stores, and online channels, across categories such as running and basketball. Founded by the Olympic gymnast Li Ning, it repositioned from 2018 toward fashion-led designs aimed at younger Chinese buyers, and the Chinese mainland carries nearly all sales.

In one line: China's Nike.

Products and services

  • Athletic footwear
  • Athletic apparel
  • Sporting equipment

Customers

  • Sports/fashion consumers in China

Where it sits in the supply chain

  • Consumer Discretionary
  • Apparel/footwear
  • Sportswear brand

What could go right

  • China sportswear consumption growth
  • International expansion

What could go wrong

  • Domestic consumer spending slowdown
  • Inventory/discounting risk

Moat: narrow (brand, distribution). Strong domestic brand equity (Olympic ties) and a large retail/franchise network, though weaker globally than Nike/Adidas.

Headquarters: Beijing, China · Founded: 1990 · Employees: 5,152

Named competitors

Li Ning at a glance

Size Li Ning (2331.HK) is a Hong Kong Consumer Discretionary company (Apparel/Footwear) with a market value of $5.10B, the 250th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$15.48 on 6 Nov 2026.

Performance Over six months the shares fell 20.9%, against +5.4% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 2nd lowest of 21 in its peer set.

Growth Revenue grew 6.6% over the last twelve months (peer median +5.5%); the operating margin is 13.4% (peer median 12.1%).

Valuation It trades at 14.4× forward earnings against a peer median of 16.2× (10th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -20 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 8.9 points above its cost of capital (11.5% WACC).

Next results Next results expected around 18 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 1072331.HK 81
Six months, rebased to 100: Li Ning against the median of its 20 peers (local-currency closes).

Li Ning financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$33.6BHK$32.1BHK$31.1BHK$30.5BHK$30.0B
Revenue growth—+3%+2%+2%—
Gross profitHK$16.3BHK$15.7BHK$14.2BHK$13.7BHK$13.7B
EBITDAHK$5.93BHK$5.83BHK$6.04BHK$5.75BHK$6.36B
Net incomeHK$3.38BHK$3.18BHK$3.27BHK$3.52BHK$4.73B
Free cash flowHK$3.43BHK$5.12BHK$4.83BHK$3.56BHK$2.62B
Capital expenditureHK$1.54BHK$1.39BHK$1.63BHK$2.23BHK$2.46B
Total debtn/aHK$2.33BHK$2.12BHK$2.85BHK$2.48B

Quarterly statements and history in the cockpit →

Li Ning competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+20%2670BRBY0656600177600398PUMZGNPAGEINDKTBKPRMILLPVHGILBCBIRK3998CROX300979COLMFIGSVFC2331.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Li Ning is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%20×40×2670BRBY0656600177600398ZGNPAGEINDKTBKPRMILLPVHGILBCBIRK3998CROX300979FIGSVFC2331.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Li Ning is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%2670BRBY0656600177600398ZGNPAGEINDKTBKPRMILLPVHGILBCBIRK3998CROX300979COLMFIGSVFC2331.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Li Ning is the large dot.

Li Ning competitors and peer comparison

Head to head with its named competitors (2331.HK vs 2020.HK vs NKE vs ADS.DE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Li Ning 2331.HK$5.10B-21%+7%13%14.4×-5.4%
Anta Sports 2020.HK$28.2B+2%+17%21%12.5×-0.7%
Nike NKE$57.3B-13%-1%9%30.4×7.0%
adidas ADS.DE$33.2B+19%+8%9%18.3×3.5%
Xtep International 1368.HK$1.27B-16%+10%10%7.7×-10.3%

How Li Ning compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Li Ning against its 20 peers (data as of 6 Nov 2026)
Measure2331.HKPeer medianRank in peer set
1-month return+24.8%+11.6%4th highest of 21
6-month return-20.9%+5.4%2nd lowest of 21
Distance from 52-week high-32.9%-12.2%3rd lowest of 21
Revenue growth (TTM)+6.6%+5.5%10th highest of 21
Operating margin13.4%12.1%10th highest of 21
Forward P/E14.4×16.2×10th cheapest of 20
Growth the price implies (Req g, 7 yrs)-5.4%7.4%4th least demanding of 20
Growth delivered (Del g)+14.6%+11.4%5th highest of 20
Hurdle (Req g minus delivered)-20.0 pp-1.7 pp4th least demanding of 20
ROIC minus cost of capital+8.9 pp+2.5 pp10th highest of 21
EV / EBITDA4.3×11.7×cheapest of 17
Net debt / EBITDA-2.5×1.7×3rd least indebted of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Li Ning 2331.HKHong Kong$5.10B-21%+7%13%14.4×-5.4%+14.6%
Abc-mart 2670.TJapan$5.03B+20%+4%17%16.2×-10.0%+11.4%
Burberry BRBY.LUnited Kingdom$5.38B-4%-2%7%28.8×19.1%+0.6%
Fosun International 0656.HKHong Kong$4.82B+11%-1%3%12.9×10.6%+4.1%
Youngor Fashion 600177.SSChina$5.69B+10%-5%-3%12.8×23.3%+0.1%
HLA 600398.SSChina$4.47B-6%+7%11%14.3×-13.1%+3.8%
Puma PUM.DEGermany$4.42B+4%-19%-6%n/an/an/a
Ermenegildo Zegna ZGNUnited States$5.96B+7%+11%9%31.1×20.3%+11.3%
Page Industries PAGEIND.NSIndia$4.22B-4%+8%19%46.8×27.7%+13.1%
Kontoor Brands KTBUnited States$4.21B+5%+16%13%13.2×1.1%+8.5%
K.P.R. Mill KPRMILL.NSIndia$4.21B+19%+6%18%34.8×29.9%+13.3%
PVH PVHUnited States$4.15B+1%+2%8%8.1×2.5%+4.6%
Gildan Activewear GIL.TOCanada$6.48B-40%+40%15%6.8×6.5%+13.7%
Brunello Cucinelli BC.MIItaly$6.61B+4%+10%18%37.8×20.6%+20.9%
Birkenstock BIRKUnited States$6.64B-5%+20%24%13.9×7.4%+19.9%
Bosideng International 3998.HKHong Kong$6.64B+3%+8%18%10.3×-10.8%+14.2%
Crocs CROXUnited States$6.94B+47%+1%23%9.6×1.1%+23.9%
Huali Industrial 300979.SZChina$7.09B+6%-10%14%19.7×-4.4%+12.4%
Columbia Sportswear COLMUnited States$3.61B+12%0%8%16.2×4.6%+6.3%
FIGS FIGSUnited States$3.29B+37%+25%10%54.0×25.5%+19.1%
V.F VFCUnited States$8.01B+7%-2%8%16.6×11.1%+0.8%

Questions

Who are Li Ning's main competitors?
Named competitors: Anta Sports (2020.HK), Nike (NKE), Adidas (ADS.DE), Xtep International (1368.HK). The cockpit's measured peer set (industry) also includes Abc-mart (2670.T), Burberry (BRBY.L), Fosun International (0656.HK), Youngor Fashion (600177.SS), HLA (600398.SS), Puma (PUM.DE).
Is Li Ning expensive compared with its peers?
On forward p/e it trades at 14.4× against a peer median of 16.2×, 10th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -20 pp: the price already allows for a slowdown.
How has Li Ning stock performed?
Over six months to 6 Nov 2026 the shares returned -20.9% against +5.4% for the median peer; over one year -6.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.