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← CockpitCompetitor Analysis › BC.MI Brunello Cucinelli S.p.A.Open in the cockpit ↗

Brunello Cucinelli S.p.A.BC.MICompetitor analysis, valuation and peers

Italy · EUR·Consumer Discretionary›Apparel/Footwear

Italian luxury fashion house known for high-end cashmere knitwear and 'humanistic capitalism' branding.

Momentum strong 60
Mkt cap
$6.61B
US dollars, full cap
Free float
48%
of shares outstanding
$/day
$23.4M
20-day average traded
Fwd P/E
37.8×
forward earnings
ROIC−WACC
+2.1 pp
WACC 9.5%
Hurdle
-0 pp
Req g minus delivered
Next earnings
132 days
18 Mar 2027
Close · EUR€86.62
1D-0.7%
1W-0.4%
1M+8.1%
3M-5.6%
6M+4.2%
YTD-12.0%
1Y0.0%
ATR %2.6%
52w lowhigh15.4% off high

What Brunello Cucinelli does

Italian luxury fashion house known for high-end cashmere knitwear and 'humanistic capitalism' branding.

Sells through its own boutiques and through a wholesale network of luxury stores and department stores. Most clothing is made in Italy, much of it by outside workshops in Umbria working to its design, and the Cucinelli family remains the controlling shareholder.

Products and services

  • Cashmere knitwear
  • Ready-to-wear apparel
  • Accessories/leather goods

Customers

  • Ultra-high-net-worth global luxury consumers

Where it sits in the supply chain

  • Consumer Discretionary
  • Luxury apparel
  • Cashmere knitwear & luxury…

What could go right

  • Global luxury demand for artisanal/quiet-luxury positioning
  • Store network growth

What could go wrong

  • Discretionary luxury spending cyclicality
  • Founder-centric brand/succession risk

Moat: narrow (brand, distribution). Distinctive artisanal Italian luxury positioning with tightly controlled pricing and limited discounting.

Headquarters: Solomeo, Italy · Founded: 1978 · Employees: 3,328

Named competitors

Brunello Cucinelli at a glance

Size Brunello Cucinelli (BC.MI) is an Italy Consumer Discretionary company (Apparel/Footwear) with a market value of $6.61B, the 36th largest of 123 Italy companies the cockpit tracks. Shares closed at €86.62 on 6 Nov 2026.

Performance Over six months the shares gained 4.2%, against +3.7% for the median peer and +3.1% for the Italy market (cap-weighted) — 11th highest of 21 in its peer set.

Growth Revenue grew 9.8% over the last twelve months (peer median +4.7%); the operating margin is 17.7% (peer median 13.3%).

Valuation It trades at 37.8× forward earnings against a peer median of 14.3× (2nd most expensive of 20).

Price implies For today's price to make sense, revenue must grow about 21% a year for seven years (Req g). Recent delivered growth is +21%, so the hurdle is -0 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 2.1 points above its cost of capital (9.5% WACC).

Next results Next results expected around 18 Mar 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026BC.MI 107Peer median 105
Six months, rebased to 100: Brunello Cucinelli against the median of its 20 peers (local-currency closes).

Brunello Cucinelli financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€1.47B€1.41B€1.28B€1.14B€920M
Revenue growth—+10%+12%+24%—
Gross profit€653M€624M€569M€494M€364M
EBITDA€453M€427M€383M€343M€278M
Net income€138M€135M€119M€115M€80.6M
Free cash flow€168M€115M€98.7M€143M€161M
Capital expenditure€137M€142M€99.4M€73.5M€62.5M
Total debtn/a€1.18B€959M€667M€686M

Quarterly statements and history in the cockpit →

Brunello Cucinelli competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%-10%0%+10%+20%0%+10%+20%+30%BIRK3998GILCROX300979ZGN600177VFC2313BRBY23312670LEVI0656600398PUMPAGEINDKPRMILLPVHBC.MI6-month return →1-month return →
Up and to the right = strong over both horizons. Brunello Cucinelli is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%20×40×BIRK3998GILCROX300979ZGN600177VFC2313BRBY23312670PAGEINDKTBKPRMILLPVHBC.MIRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Brunello Cucinelli is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%BIRK3998GILCROX300979ZGN600177VFC2313BRBY23312670LEVI0656600398PAGEINDKTBKPRMILLPVHBC.MIGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Brunello Cucinelli is the large dot.

Brunello Cucinelli competitors and peer comparison

Head to head with its named competitors (BC.MI vs MC.PA vs ZGN vs KER.PA)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Brunello Cucinelli BC.MI$6.61B+4%+10%18%37.8×20.6%
LVMH Moet Hennessy Louis Vuitton MC.PA$226B-11%-4%22%18.6×10.2%
Ermenegildo Zegna ZGN$5.96B+7%+11%9%31.1×20.3%
Kering KER.PA$25.7B-23%-9%11%30.9×12.2%

How Brunello Cucinelli compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Brunello Cucinelli against its 20 peers (data as of 6 Nov 2026)
MeasureBC.MIPeer medianRank in peer set
1-month return+8.1%+12.5%7th lowest of 21
6-month return+4.2%+3.7%11th highest of 21
Distance from 52-week high-15.4%-13.0%10th lowest of 21
Revenue growth (TTM)+9.8%+4.7%5th highest of 21
Operating margin17.7%13.3%6th highest of 21
Forward P/E37.8×14.3×2nd most expensive of 20
Growth the price implies (Req g, 7 yrs)20.6%5.2%4th most demanding of 20
Growth delivered (Del g)+20.9%+11.3%2nd highest of 20
Hurdle (Req g minus delivered)-0.3 pp-7.2 pp8th most demanding of 20
ROIC minus cost of capital+2.1 pp+7.4 pp10th lowest of 21
EV / EBITDA15.3×9.4×3rd most expensive of 17
Net debt / EBITDA2.3×1.5×6th most indebted of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Brunello Cucinelli BC.MIItaly$6.61B+4%+10%18%37.8×20.6%+20.9%
Birkenstock BIRKUnited States$6.64B-5%+20%24%13.9×7.4%+19.9%
Bosideng International 3998.HKHong Kong$6.64B+3%+8%18%10.3×-10.8%+14.2%
Gildan Activewear GIL.TOCanada$6.48B-40%+40%15%6.8×6.5%+13.7%
Crocs CROXUnited States$6.94B+47%+1%23%9.6×1.1%+23.9%
Huali Industrial 300979.SZChina$7.09B+6%-10%14%19.7×-4.4%+12.4%
Ermenegildo Zegna ZGNUnited States$5.96B+7%+11%9%31.1×20.3%+11.3%
Youngor Fashion 600177.SSChina$5.69B+10%-5%-3%12.8×23.3%+0.1%
V.F VFCUnited States$8.01B+7%-2%8%16.6×11.1%+0.8%
Shenzhou Intl 2313.HKHong Kong$8.08B-7%+2%16%11.8×-4.5%+5.4%
Burberry BRBY.LUnited Kingdom$5.38B-4%-2%7%28.8×19.1%+0.6%
Li Ning 2331.HKHong Kong$5.10B-21%+7%13%14.4×-5.4%+14.6%
Abc-mart 2670.TJapan$5.03B+20%+4%17%16.2×-10.0%+11.4%
Levi Strauss & LEVIUnited States$8.77B+1%+5%13%14.6×5.2%+7.1%
Fosun International 0656.HKHong Kong$4.82B+11%-1%3%12.9×10.6%+4.1%
HLA 600398.SSChina$4.47B-6%+7%11%14.3×-13.1%+3.8%
Puma PUM.DEGermany$4.42B+4%-19%-6%n/an/an/a
Page Industries PAGEIND.NSIndia$4.22B-4%+8%19%46.8×27.7%+13.1%
Kontoor Brands KTBUnited States$4.21B+5%+16%13%13.2×1.1%+8.5%
K.P.R. Mill KPRMILL.NSIndia$4.21B+19%+6%18%34.8×29.9%+13.3%
PVH PVHUnited States$4.15B+1%+2%8%8.1×2.5%+4.6%

Questions

Who are Brunello Cucinelli's main competitors?
Named competitors: Loro Piana (LVMH) (MC.PA), Ermenegildo Zegna (ZGN), Kering (KER.PA). The cockpit's measured peer set (industry) also includes Birkenstock (BIRK), Bosideng International (3998.HK), Gildan Activewear (GIL.TO), Crocs (CROX), Huali Industrial (300979.SZ), Ermenegildo Zegna (ZGN).
Is Brunello Cucinelli expensive compared with its peers?
On forward p/e it trades at 37.8× against a peer median of 14.3×, 2nd most expensive of 20 in its peer set. For today's price to make sense, revenue must grow about 21% a year for seven years (Req g). Recent delivered growth is +21%, so the hurdle is -0 pp: the price already allows for a slowdown.
How has Brunello Cucinelli stock performed?
Over six months to 6 Nov 2026 the shares returned +4.2% against +3.7% for the median peer; over one year 0.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.