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Crocs, Inc.CROXCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Apparel/Footwear

Casual footwear brand known for its foam clog shoes, also owns the HEYDUDE casual/lifestyle footwear brand.

Momentum leader 94
Mkt cap
$6.94B
US dollars, full cap
Free float
96%
of shares outstanding
$/day
$189M
20-day average traded
Fwd P/E
9.6×
forward earnings
ROIC−WACC
+14.8 pp
WACC 11.0%
Hurdle
-23 pp
Req g minus delivered
Official | Implied
BB / BB
agencies · bond market
Next earnings
104 days
18 Feb 2027
Close · USD$151.86
1D-0.7%
1W+0.9%
1M+30.0%
3M+9.9%
6M+46.5%
YTD+77.6%
1Y+89.3%
ATR %4.1%
Beta0.85
52w lowhigh6.2% off high

What Crocs does

Casual footwear brand known for its foam clog shoes, also owns the HEYDUDE casual/lifestyle footwear brand.

Sells shoes made by contract factories, mostly in Southeast Asia, through department stores, retailers, its own website and shops, and Jibbitz charms add high-margin extras. The 2022 purchase of HEYDUDE added a second brand, mostly sold through wholesale retailers, whose sales have been shrinking.

Products and services

  • Crocs clogs and sandals
  • HEYDUDE footwear
  • Jibbitz charms/accessories

Customers

  • Value/casual footwear consumers globally

Where it sits in the supply chain

  • Consumer discretionary
  • Casual footwear
  • Brand design and global wholesale/DTC…

What could go right

  • International Crocs brand expansion
  • HEYDUDE stabilization

What could go wrong

  • HEYDUDE underperformance since acquisition
  • Fashion/fad risk on core Crocs product

Moat: narrow (brand, IP / patents). Distinctive, patented clog design and strong brand recognition sustain a differentiated niche.

Headquarters: Broomfield, Colorado, US · Founded: 2002 · Employees: 8,010

Named competitors

Crocs at a glance

Size Crocs (CROX) is a United States Consumer Discretionary company (Apparel/Footwear) with a market value of $6.94B, the 965th largest of 3,117 United States companies the cockpit tracks. Shares closed at $151.86 on 6 Nov 2026.

Performance Over six months the shares gained 46.5%, against +3.7% for the median peer and -1.1% for the United States market (cap-weighted) — highest of 21 in its peer set.

Growth Revenue grew 0.7% over the last twelve months (peer median +6.4%); the operating margin is 22.6% (peer median 13.5%).

Valuation It trades at 9.6× forward earnings against a peer median of 14.4× (2nd cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +24%, so the hurdle is -23 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 14.8 points above its cost of capital (11.0% WACC).

Credit Crocs has 2 bonds outstanding ($700M), rated BB by the agencies and trading like BB at a weighted spread of 154 bp.

Short interest Short interest is 9.5% of the free float (15 Oct 2026).

Next results Next results expected around 18 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012515011 May 202611 Aug 20266 Nov 2026CROX 151Peer median 103
Six months, rebased to 100: Crocs against the median of its 20 peers (local-currency closes).

Crocs financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$4.10B$4.04B$4.10B$3.96B$3.55B
Revenue growth—-1%+4%+11%—
Gross profit$2.44B$2.30B$2.36B$2.18B$1.83B
EBITDA$1.01B$967M$1.09B$1.10B$917M
Net income$664M-$81.2M$950M$793M$540M
Free cash flow$754M$659M$923M$815M$499M
Capital expenditure$59.7M$51.2M$69.3M$116M$104M
Total debt$1.66B$1.61B$1.70B$2.00B$2.59B

Quarterly statements and history in the cockpit →

Crocs competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+10%+20%+30%3009793998BIRKBCGILVFC2313ZGN600177LEVIBRBY233126700656600398PUMPAGEINDKPRMILLDECKCROX6-month return →1-month return →
Up and to the right = strong over both horizons. Crocs is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%20×40×3009793998BIRKBCGILVFC2313ZGN600177LEVIBRBY26700656PAGEINDKTBKPRMILLDECKCROXRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Crocs is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%3009793998BIRKBCGILVFC2313ZGN600177LEVIBRBY233126700656600398PAGEINDKTBKPRMILLDECKCROXGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Crocs is the large dot.

Crocs competitors and peer comparison

Head to head with its named competitors (CROX vs DECK vs BIRK vs NKE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Crocs CROX$6.94B+47%+1%23%9.6×1.1%
Deckers Brands DECK$11.6B-14%+6%23%11.0×-3.3%
Birkenstock BIRK$6.64B-5%+20%24%13.9×7.4%
Nike NKE$57.3B-13%-1%9%30.4×7.0%

How Crocs compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Crocs against its 20 peers (data as of 6 Nov 2026)
MeasureCROXPeer medianRank in peer set
1-month return+30.0%+11.2%2nd highest of 21
6-month return+46.5%+3.7%highest of 21
Distance from 52-week high-6.2%-15.9%3rd highest of 21
Revenue growth (TTM)+0.7%+6.4%7th lowest of 21
Operating margin22.6%13.5%3rd highest of 21
Forward P/E9.6×14.4×2nd cheapest of 20
Growth the price implies (Req g, 7 yrs)1.1%6.5%9th least demanding of 20
Growth delivered (Del g)+23.9%+11.4%highest of 20
Hurdle (Req g minus delivered)-22.7 pp-7.2 pp2nd least demanding of 20
ROIC minus cost of capital+14.8 pp+7.4 pp6th highest of 21
EV / EBITDA8.4×9.9×6th cheapest of 17
Net debt / EBITDA1.5×1.5×9th least indebted of 17
Bond spread154 bp144 bp2nd widest of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Crocs CROXUnited States$6.94B+47%+1%23%9.6×1.1%+23.9%
Huali Industrial 300979.SZChina$7.09B+6%-10%14%19.7×-4.4%+12.4%
Bosideng International 3998.HKHong Kong$6.64B+3%+8%18%10.3×-10.8%+14.2%
Birkenstock BIRKUnited States$6.64B-5%+20%24%13.9×7.4%+19.9%
Brunello Cucinelli BC.MIItaly$6.61B+4%+10%18%37.8×20.6%+20.9%
Gildan Activewear GIL.TOCanada$6.48B-40%+40%15%6.8×6.5%+13.7%
V.F VFCUnited States$8.01B+7%-2%8%16.6×11.1%+0.8%
Shenzhou Intl 2313.HKHong Kong$8.08B-7%+2%16%11.8×-4.5%+5.4%
Ermenegildo Zegna ZGNUnited States$5.96B+7%+11%9%31.1×20.3%+11.3%
Youngor Fashion 600177.SSChina$5.69B+10%-5%-3%12.8×23.3%+0.1%
Levi Strauss & LEVIUnited States$8.77B+1%+5%13%14.6×5.2%+7.1%
Burberry BRBY.LUnited Kingdom$5.38B-4%-2%7%28.8×19.1%+0.6%
Li Ning 2331.HKHong Kong$5.10B-21%+7%13%14.4×-5.4%+14.6%
Abc-mart 2670.TJapan$5.03B+20%+4%17%16.2×-10.0%+11.4%
Fosun International 0656.HKHong Kong$4.82B+11%-1%3%12.9×10.6%+4.1%
HLA 600398.SSChina$4.47B-6%+7%11%14.3×-13.1%+3.8%
Puma PUM.DEGermany$4.42B+4%-19%-6%n/an/an/a
Page Industries PAGEIND.NSIndia$4.22B-4%+8%19%46.8×27.7%+13.1%
Kontoor Brands KTBUnited States$4.21B+5%+16%13%13.2×1.1%+8.5%
K.P.R. Mill KPRMILL.NSIndia$4.21B+19%+6%18%34.8×29.9%+13.3%
Deckers Brands DECKUnited States$11.6B-14%+6%23%11.0×-3.3%+16.5%

Crocs bonds and credit

Crocs has 2 bonds outstanding with $700M face value. The agencies rate it BB; its bonds trade like BB. Weighted yield 6.09%, a spread of 154 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Crocs's main competitors?
Named competitors: Skechers (private or unlisted), Deckers Brands (UGG) (DECK), Birkenstock (BIRK), Nike (NKE). The cockpit's measured peer set (industry) also includes Huali Industrial (300979.SZ), Bosideng International (3998.HK), Birkenstock (BIRK), Brunello Cucinelli (BC.MI), Gildan Activewear (GIL.TO), V.F (VFC).
Is Crocs expensive compared with its peers?
On forward p/e it trades at 9.6× against a peer median of 14.4×, 2nd cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +24%, so the hurdle is -23 pp: the price already allows for a slowdown.
How has Crocs stock performed?
Over six months to 6 Nov 2026 the shares returned +46.5% against +3.7% for the median peer; over one year +89.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.