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Footwear company owning the Hoka performance running brand and UGG lifestyle brand, sold globally via wholesale and DTC.
Footwear company owning the Hoka performance running brand and UGG lifestyle brand, sold globally via wholesale and DTC.
Sells through department and specialty stores and through its own websites and shops, and its shoes are made by contract factories in Asia rather than its own. UGG is highly seasonal, selling most in the autumn and winter holiday period, while Hoka has been the fast-growing brand since Deckers bought it in 2013.
Moat: narrow (brand, distribution). Hoka's rapid share gains in run-specialty and UGG's durable lifestyle following support pricing power.
Headquarters: Goleta, California, US · Founded: 1973 · Employees: 6,000
Size Deckers Brands (DECK) is a United States Consumer Discretionary company (Apparel/Footwear) with a market value of $11.6B, the 711th largest of 3,117 United States companies the cockpit tracks. Shares closed at $86.71 on 6 Nov 2026.
Performance Over six months the shares fell 13.7%, against +4.8% for the median peer and -1.1% for the United States market (cap-weighted) — 4th lowest of 21 in its peer set.
Growth Revenue grew 6.3% over the last twelve months (peer median +7.4%); the operating margin is 23.5% (peer median 15.8%).
Valuation It trades at 11.0× forward earnings against a peer median of 17.6× (4th cheapest of 21).
Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +16%, so the hurdle is -20 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 52.4 points above its cost of capital (10.1% WACC).
Short interest Short interest is 7.9% of the free float (15 Oct 2026).
Next results Next results expected around 4 Feb 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | $5.57B | $5.45B | $4.99B | $4.29B | $3.63B |
| Revenue growth | — | +9% | +16% | +18% | — |
| Gross profit | $3.20B | $3.06B | $2.82B | $2.33B | $1.78B |
| EBITDA | $1.38B | $1.32B | $1.26B | $1.00B | $706M |
| Net income | $1.06B | $1.02B | $966M | $760M | $517M |
| Free cash flow | $1.05B | $1.10B | $958M | $944M | $456M |
| Capital expenditure | $75.9M | $84.6M | $86.2M | $89.4M | $81.0M |
| Total debt | $540M | $375M | $277M | $267M | $246M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Deckers Brands DECK | $11.6B | -14% | +6% | 23% | 11.0× | -3.3% |
| Nike NKE | $57.3B | -13% | -1% | 9% | 30.4× | 7.0% |
| On Holding AG Class A ONON | $12.3B | +6% | +29% | 14% | 20.0× | 22.0% |
| Crocs CROX | $6.94B | +47% | +1% | 23% | 9.6× | 1.1% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | DECK | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +5.0% | +10.0% | 4th lowest of 21 |
| 6-month return | -13.7% | +4.8% | 4th lowest of 21 |
| Distance from 52-week high | -29.1% | -15.9% | 6th lowest of 21 |
| Revenue growth (TTM) | +6.3% | +7.4% | 10th lowest of 21 |
| Operating margin | 23.5% | 15.8% | 3rd highest of 21 |
| Forward P/E | 11.0× | 17.6× | 4th cheapest of 21 |
| Growth the price implies (Req g, 7 yrs) | -3.3% | 10.1% | 6th least demanding of 21 |
| Growth delivered (Del g) | +16.5% | +14.3% | 8th highest of 21 |
| Hurdle (Req g minus delivered) | -19.8 pp | -5.9 pp | 6th least demanding of 21 |
| ROIC minus cost of capital | +52.4 pp | +8.5 pp | highest of 21 |
| EV / EBITDA | 7.9× | 10.1× | 5th cheapest of 19 |
| Net debt / EBITDA | -0.5× | 0.9× | 6th least indebted of 19 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Deckers Brands DECK | United States | $11.6B | -14% | +6% | 23% | 11.0× | -3.3% | +16.5% |
| On Holding AG Class A ONON | United States | $12.3B | +6% | +29% | 14% | 20.0× | 22.0% | +51.6% |
| Lululemon Athletica LULU | United States | $12.8B | -16% | +2% | 18% | 13.4× | -8.9% | +20.3% |
| Moncler MONC.MI | Italy | $13.8B | -11% | +3% | 29% | 19.5× | 10.8% | +16.8% |
| Levi Strauss & LEVI | United States | $8.77B | +1% | +5% | 13% | 14.6× | 5.2% | +7.1% |
| Ryohin Keikaku 7453.T | Japan | $16.4B | +31% | +18% | 11% | 32.4× | 9.5% | +15.3% |
| Shenzhou Intl 2313.HK | Hong Kong | $8.08B | -7% | +2% | 16% | 11.8× | -4.5% | +5.4% |
| V.F VFC | United States | $8.01B | +7% | -2% | 8% | 16.6× | 11.1% | +0.8% |
| Huali Industrial 300979.SZ | China | $7.09B | +6% | -10% | 14% | 19.7× | -4.4% | +12.4% |
| Crocs CROX | United States | $6.94B | +47% | +1% | 23% | 9.6× | 1.1% | +23.9% |
| Bosideng International 3998.HK | Hong Kong | $6.64B | +3% | +8% | 18% | 10.3× | -10.8% | +14.2% |
| Birkenstock BIRK | United States | $6.64B | -5% | +20% | 24% | 13.9× | 7.4% | +19.9% |
| Brunello Cucinelli BC.MI | Italy | $6.61B | +4% | +10% | 18% | 37.8× | 20.6% | +20.9% |
| Gildan Activewear GIL.TO | Canada | $6.48B | -40% | +40% | 15% | 6.8× | 6.5% | +13.7% |
| Asics 7936.T | Japan | $20.7B | +10% | +28% | 19% | 27.1× | 14.1% | +19.8% |
| Ralph Lauren RL | United States | $22.4B | +5% | +15% | 17% | 18.6× | 11.0% | +13.0% |
| Ermenegildo Zegna ZGN | United States | $5.96B | +7% | +11% | 9% | 31.1× | 20.3% | +11.3% |
| Youngor Fashion 600177.SS | China | $5.69B | +10% | -5% | -3% | 12.8× | 23.3% | +0.1% |
| Next NXT.L | United Kingdom | $23.8B | +24% | +13% | 19% | 18.8× | 12.5% | +14.3% |
| Burberry BRBY.L | United Kingdom | $5.38B | -4% | -2% | 7% | 28.8× | 19.1% | +0.6% |
| Li Ning 2331.HK | Hong Kong | $5.10B | -21% | +7% | 13% | 14.4× | -5.4% | +14.6% |