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← CockpitCompetitor Analysis › 7936.T Asics CorporationOpen in the cockpit ↗

Asics Corporation7936.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Discretionary›Apparel/Footwear

Japanese maker of performance running shoes and sportswear, plus the retro Onitsuka Tiger fashion brand.

≈ Japan's New BalanceMomentum strong 78
Mkt cap
$20.7B
US dollars, full cap
Free float
96%
of shares outstanding
$/day
$141M
20-day average traded
Fwd P/E
27.1×
forward earnings
ROIC−WACC
+29.5 pp
WACC 9.8%
Hurdle
-6 pp
Req g minus delivered
Next earnings
7 days
13 Nov 2026
Close · JPY¥4,858
1D-6.0%
1W+5.3%
1M+9.4%
3M+3.3%
6M+9.6%
YTD+29.4%
1Y+21.4%
ATR %3.7%
52w lowhigh10.7% off high

What Asics does

Japanese maker of performance running shoes and sportswear, plus the retro Onitsuka Tiger fashion brand.

Sells shoes to sporting-goods retailers and through its own stores and websites, with performance running shoes as the base. Onitsuka Tiger, positioned as fashion rather than sport and sold largely in its own stores, has grown into a second pillar. Most sales are outside Japan.

In one line: Japan's New Balance.

Products and services

  • Running shoes
  • Onitsuka Tiger lifestyle
  • Sports apparel
  • Other sports equipment

Customers

  • Runners/athletes
  • Sporting goods retailers
  • Fashion consumers (Onitsuka)

Where it sits in the supply chain

  • Consumer discretionary
  • Athletic footwear & apparel
  • Performance running + lifestyle

What could go right

  • Onitsuka Tiger brand momentum
  • Running category growth in Asia/US

What could go wrong

  • Fashion/fad risk
  • Input cost and FX exposure

Moat: narrow (brand, IP / patents). Strong brand loyalty among serious runners and cushioning tech (GEL), but footwear is fashion-driven and competitive.

Headquarters: Kobe, Japan · Founded: 1949 · Employees: 9,455

Named competitors

Asics at a glance

Size Asics (7936.T) is a Japan Consumer Discretionary company (Apparel/Footwear) with a market value of $20.7B, the 80th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥4,858 on 6 Nov 2026.

Performance Over six months the shares gained 9.6%, against +3.7% for the median peer and +1.8% for the Japan market (cap-weighted) — 5th highest of 21 in its peer set.

Growth Revenue grew 27.5% over the last twelve months (peer median +8.0%); the operating margin is 19.3% (peer median 16.5%).

Valuation It trades at 27.1× forward earnings against a peer median of 17.4× (5th most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -6 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 29.5 points above its cost of capital (9.8% WACC).

Next results Next results expected around 13 Nov 2026 (exchange calendar; dates can move).

Relative performance

9010011012011 May 202611 Aug 20266 Nov 20267936.T 112Peer median 105
Six months, rebased to 100: Asics against the median of its 20 peers (local-currency closes).

Asics financials

Reported figures in JPY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥943B¥811B¥679B¥570B¥485B
Revenue growth—+20%+19%+18%—
Gross profit¥509B¥436B¥359B¥281B¥225B
EBITDA¥212B¥168B¥121B¥71.2B¥50.3B
Net income¥127B¥98.7B¥63.8B¥35.3B¥19.9B
Free cash flow¥106B¥93.5B¥93.4B¥84.8B-¥24.9B
Capital expenditure¥35.1B¥33.2B¥25.5B¥15.6B¥12.7B
Total debt¥101B¥98.5B¥117B¥132B¥140B

Quarterly statements and history in the cockpit →

Asics competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+10%+20%+30%RLNXT74532020MONCADSLULUONONDECKLEVI2313VFCNKE300979CROX3998BIRKBCGIL7936.T6-month return →1-month return →
Up and to the right = strong over both horizons. Asics is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%10×20×30×RLNXT74532020MONCADSLULUONONDECKLEVI2313VFCNKE300979CROX3998BIRKBCGILZGN7936.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Asics is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%-10%0%10%20%RLNXT74532020MONCADSLULUONONDECKLEVI2313VFCNKE300979CROX3998BIRKBCGILZGN7936.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Asics is the large dot.

Asics competitors and peer comparison

Head to head with its named competitors (7936.T vs NKE vs ADS.DE vs PUM.DE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Asics 7936.T$20.7B+10%+28%19%27.1×14.1%
Nike NKE$57.3B-13%-1%9%30.4×7.0%
adidas ADS.DE$33.2B+19%+8%9%18.3×3.5%
Puma PUM.DE$4.42B+4%-19%-6%n/an/a
Under Armour UA$2.23B-19%-3%1%83.9×n/a

How Asics compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Asics against its 20 peers (data as of 6 Nov 2026)
Measure7936.TPeer medianRank in peer set
1-month return+9.4%+11.4%8th lowest of 21
6-month return+9.6%+3.7%5th highest of 21
Distance from 52-week high-10.7%-15.9%8th highest of 21
Revenue growth (TTM)+27.5%+8.0%3rd highest of 21
Operating margin19.3%16.5%6th highest of 21
Forward P/E27.1×17.4×5th most expensive of 21
Growth the price implies (Req g, 7 yrs)14.1%6.7%4th most demanding of 21
Growth delivered (Del g)+19.8%+14.3%6th highest of 21
Hurdle (Req g minus delivered)-5.7 pp-6.6 pp9th most demanding of 21
ROIC minus cost of capital+29.5 pp+11.0 pp3rd highest of 21
EV / EBITDA15.2×10.1×4th most expensive of 19
Net debt / EBITDA-0.2×0.6×7th least indebted of 19

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Asics 7936.TJapan$20.7B+10%+28%19%27.1×14.1%+19.8%
Ralph Lauren RLUnited States$22.4B+5%+15%17%18.6×11.0%+13.0%
Next NXT.LUnited Kingdom$23.8B+24%+13%19%18.8×12.5%+14.3%
Ryohin Keikaku 7453.TJapan$16.4B+31%+18%11%32.4×9.5%+15.3%
Anta Sports 2020.HKHong Kong$28.2B+2%+17%21%12.5×-0.7%+16.9%
Moncler MONC.MIItaly$13.8B-11%+3%29%19.5×10.8%+16.8%
adidas ADS.DEGermany$33.2B+19%+8%9%18.3×3.5%+6.1%
Lululemon Athletica LULUUnited States$12.8B-16%+2%18%13.4×-8.9%+20.3%
On Holding AG Class A ONONUnited States$12.3B+6%+29%14%20.0×22.0%+51.6%
Deckers Brands DECKUnited States$11.6B-14%+6%23%11.0×-3.3%+16.5%
Levi Strauss & LEVIUnited States$8.77B+1%+5%13%14.6×5.2%+7.1%
Shenzhou Intl 2313.HKHong Kong$8.08B-7%+2%16%11.8×-4.5%+5.4%
V.F VFCUnited States$8.01B+7%-2%8%16.6×11.1%+0.8%
Nike NKEUnited States$57.3B-13%-1%9%30.4×7.0%+0.8%
Huali Industrial 300979.SZChina$7.09B+6%-10%14%19.7×-4.4%+12.4%
Crocs CROXUnited States$6.94B+47%+1%23%9.6×1.1%+23.9%
Bosideng International 3998.HKHong Kong$6.64B+3%+8%18%10.3×-10.8%+14.2%
Birkenstock BIRKUnited States$6.64B-5%+20%24%13.9×7.4%+19.9%
Brunello Cucinelli BC.MIItaly$6.61B+4%+10%18%37.8×20.6%+20.9%
Gildan Activewear GIL.TOCanada$6.48B-40%+40%15%6.8×6.5%+13.7%
Ermenegildo Zegna ZGNUnited States$5.96B+7%+11%9%31.1×20.3%+11.3%

Questions

Who are Asics's main competitors?
Named competitors: Nike (NKE), Adidas (ADS.DE), Puma (PUM.DE), Under Armour (UA). The cockpit's measured peer set (industry) also includes Ralph Lauren (RL), Next (NXT.L), Ryohin Keikaku (7453.T), Anta Sports (2020.HK), Moncler (MONC.MI), adidas (ADS.DE).
Is Asics expensive compared with its peers?
On forward p/e it trades at 27.1× against a peer median of 17.4×, 5th most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -6 pp: the price already allows for a slowdown.
How has Asics stock performed?
Over six months to 6 Nov 2026 the shares returned +9.6% against +3.7% for the median peer; over one year +21.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.