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Moncler SpAMONC.MICompetitor analysis, valuation and peers

Italy · EUR·Consumer Discretionary›Apparel/Footwear

Italian luxury outerwear brand known for down jackets, also owner of the Stone Island brand.

Momentum weak 29
Mkt cap
$13.8B
US dollars, full cap
Free float
80%
of shares outstanding
$/day
$61.0M
20-day average traded
Fwd P/E
19.5×
forward earnings
ROIC−WACC
+4.4 pp
WACC 11.0%
Hurdle
-6 pp
Req g minus delivered
Next earnings
104 days
18 Feb 2027
Close · EUR€45.37
1D-1.2%
1W+5.2%
1M+5.5%
3M-10.7%
6M-10.9%
YTD-17.4%
1Y-17.9%
ATR %3.0%
52w lowhigh23.6% off high

What Moncler does

Italian luxury outerwear brand known for down jackets, also owner of the Stone Island brand.

Sells mainly through its own stores and websites rather than third-party retailers, which keeps control of pricing and discounting; wholesale is the smaller channel. Outerwear is highly seasonal, with most sales in autumn and winter. Chairman and CEO Remo Ruffini is the largest shareholder.

Products and services

  • Moncler down jackets/outerwear
  • Moncler ready-to-wear/accessories
  • Stone Island apparel

Customers

  • Global luxury/streetwear consumers

Where it sits in the supply chain

  • Consumer Discretionary
  • Luxury apparel
  • Outerwear design, manufacturing…

What could go right

  • China/Asia luxury demand recovery
  • Stone Island brand expansion

What could go wrong

  • Seasonal (winter outerwear) demand concentration
  • Chinese luxury demand cyclicality

Moat: wide (brand, distribution). Iconic, highly desirable luxury outerwear brand with strong direct retail and limited-edition drops.

Headquarters: Milan, Italy · Founded: 1952 · Employees: 8,533

Named competitors

Moncler at a glance

Size Moncler (MONC.MI) is an Italy Consumer Discretionary company (Apparel/Footwear) with a market value of $13.8B, the 21st largest of 123 Italy companies the cockpit tracks. Shares closed at €45.37 on 6 Nov 2026.

Performance Over six months the shares fell 10.9%, against +5.7% for the median peer and +3.1% for the Italy market (cap-weighted) — 4th lowest of 21 in its peer set.

Growth Revenue grew 3.0% over the last twelve months (peer median +8.9%); the operating margin is 29.2% (peer median 16.5%).

Valuation It trades at 19.5× forward earnings against a peer median of 15.6× (7th most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -6 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 4.4 points above its cost of capital (11.0% WACC).

Next results Next results expected around 18 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026Peer median 107MONC.MI 91
Six months, rebased to 100: Moncler against the median of its 20 peers (local-currency closes).

Moncler financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€3.20B€3.13B€3.11B€2.98B€2.60B
Revenue growth—+1%+4%+15%—
Gross profit€2.29B€2.17B€2.17B€2.06B€1.76B
EBITDA€1.28B€1.25B€1.22B€1.19B€1.04B
Net income€638M€627M€640M€612M€607M
Free cash flow€799M€740M€794M€738M€493M
Capital expenditure€228M€220M€195M€176M€170M
Total debtn/a€1.13B€957M€849M€913M

Quarterly statements and history in the cockpit →

Moncler competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%0%+10%+20%+30%LULUONON7453DECK7936LEVIRL2313VFCNXT300979CROX20203998BIRKBCGILADS600177MONC.MI6-month return →1-month return →
Up and to the right = strong over both horizons. Moncler is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%10×20×30×LULUONON7453DECK7936LEVIRL2313VFCNXT300979CROX20203998BIRKBCGILZGNADS600177MONC.MIRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Moncler is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%-10%0%10%20%LULUONON7453DECK7936LEVIRL2313VFCNXT300979CROX20203998BIRKBCGILZGNADS600177MONC.MIGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Moncler is the large dot.

Moncler competitors and peer comparison

Head to head with its named competitors (MONC.MI vs GOOS.TO vs KER.PA vs MC.PA)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Moncler MONC.MI$13.8B-11%+3%29%19.5×10.8%
Canada Goose GOOS.TO$850M-23%+12%10%13.3×5.5%
Kering KER.PA$25.7B-23%-9%11%30.9×12.2%
LVMH Moet Hennessy Louis Vuitton MC.PA$226B-11%-4%22%18.6×10.2%
Prada 1913.HK$13.1B+1%+15%20%15.6×-6.4%

How Moncler compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Moncler against its 20 peers (data as of 6 Nov 2026)
MeasureMONC.MIPeer medianRank in peer set
1-month return+5.5%+10.8%5th lowest of 21
6-month return-10.9%+5.7%4th lowest of 21
Distance from 52-week high-23.6%-11.4%8th lowest of 21
Revenue growth (TTM)+3.0%+8.9%7th lowest of 21
Operating margin29.2%16.5%highest of 21
Forward P/E19.5×15.6×7th most expensive of 21
Growth the price implies (Req g, 7 yrs)10.8%6.9%9th most demanding of 21
Growth delivered (Del g)+16.8%+14.3%8th highest of 21
Hurdle (Req g minus delivered)-6.0 pp-6.5 pp11th least demanding of 21
ROIC minus cost of capital+4.4 pp+12.2 pp7th lowest of 21
EV / EBITDA10.1×10.1×9th most expensive of 18
Net debt / EBITDA0.6×0.7×9th least indebted of 18

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Moncler MONC.MIItaly$13.8B-11%+3%29%19.5×10.8%+16.8%
Lululemon Athletica LULUUnited States$12.8B-16%+2%18%13.4×-8.9%+20.3%
On Holding AG Class A ONONUnited States$12.3B+6%+29%14%20.0×22.0%+51.6%
Ryohin Keikaku 7453.TJapan$16.4B+31%+18%11%32.4×9.5%+15.3%
Deckers Brands DECKUnited States$11.6B-14%+6%23%11.0×-3.3%+16.5%
Asics 7936.TJapan$20.7B+10%+28%19%27.1×14.1%+19.8%
Levi Strauss & LEVIUnited States$8.77B+1%+5%13%14.6×5.2%+7.1%
Ralph Lauren RLUnited States$22.4B+5%+15%17%18.6×11.0%+13.0%
Shenzhou Intl 2313.HKHong Kong$8.08B-7%+2%16%11.8×-4.5%+5.4%
V.F VFCUnited States$8.01B+7%-2%8%16.6×11.1%+0.8%
Next NXT.LUnited Kingdom$23.8B+24%+13%19%18.8×12.5%+14.3%
Huali Industrial 300979.SZChina$7.09B+6%-10%14%19.7×-4.4%+12.4%
Crocs CROXUnited States$6.94B+47%+1%23%9.6×1.1%+23.9%
Anta Sports 2020.HKHong Kong$28.2B+2%+17%21%12.5×-0.7%+16.9%
Bosideng International 3998.HKHong Kong$6.64B+3%+8%18%10.3×-10.8%+14.2%
Birkenstock BIRKUnited States$6.64B-5%+20%24%13.9×7.4%+19.9%
Brunello Cucinelli BC.MIItaly$6.61B+4%+10%18%37.8×20.6%+20.9%
Gildan Activewear GIL.TOCanada$6.48B-40%+40%15%6.8×6.5%+13.7%
Ermenegildo Zegna ZGNUnited States$5.96B+7%+11%9%31.1×20.3%+11.3%
adidas ADS.DEGermany$33.2B+19%+8%9%18.3×3.5%+6.1%
Youngor Fashion 600177.SSChina$5.69B+10%-5%-3%12.8×23.3%+0.1%

Questions

Who are Moncler's main competitors?
Named competitors: Canada Goose (GOOS.TO), Kering (KER.PA), LVMH (MC.PA), Prada Group (1913.HK). The cockpit's measured peer set (industry) also includes Lululemon Athletica (LULU), On Holding AG Class A (ONON), Ryohin Keikaku (7453.T), Deckers Brands (DECK), Asics (7936.T), Levi Strauss & (LEVI).
Is Moncler expensive compared with its peers?
On forward p/e it trades at 19.5× against a peer median of 15.6×, 7th most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -6 pp: the price already allows for a slowdown.
How has Moncler stock performed?
Over six months to 6 Nov 2026 the shares returned -10.9% against +5.7% for the median peer; over one year -17.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.