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German sportswear brand designing and marketing athletic footwear, apparel and accessories sold globally.
German sportswear brand designing and marketing athletic footwear, apparel and accessories sold globally.
Designs and markets its products but has contract factories, mostly in Asia, make nearly all of them. It sells to sports retailers and through its own stores and website, and sponsors athletes and clubs for brand exposure. Footwear is the largest line, and the Pinault family's holding company Artemis is the biggest shareholder.
In one line: Germany's #3 global sportswear brand, smaller than Nike/Adidas.
Moat: narrow (brand, distribution). Global recognized sports brand with athlete endorsements, but trails Nike and Adidas in scale and pricing power.
Headquarters: Herzogenaurach, Germany · Founded: 1948 · Employees: 18,488
Size Puma (PUM.DE) is a Germany Consumer Discretionary company (Apparel/Footwear) with a market value of $4.42B, the 76th largest of 205 Germany companies the cockpit tracks. Shares closed at €26.82 on 6 Nov 2026.
Performance Over six months the shares gained 4.2%, against +4.4% for the median peer and +2.6% for the Germany market (cap-weighted) — 11th highest of 21 in its peer set.
Growth Revenue fell 19.5% over the last twelve months (peer median +6.8%); the operating margin is -5.8% (peer median 10.7%).
Valuation It trades at 0.9× enterprise value to sales against a peer median of 1.6× (4th cheapest of 21).
Capital Return on invested capital runs 12.5 points below its cost of capital (5.8% WACC).
Credit Puma has 1 bond outstanding ($580M), rated BB by the agencies and trading like B+ at a weighted spread of 255 bp.
Next results Next results expected around 24 Feb 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | €6.65B | €7.30B | €8.40B | €8.60B | €8.47B |
| Revenue growth | — | -13% | -2% | +2% | — |
| Gross profit | €3.11B | €2.89B | €3.63B | €3.63B | €3.57B |
| EBITDA | n/a | €10.1M | €801M | €911M | €966M |
| Net income | -€436M | -€644M | €282M | €305M | €354M |
| Free cash flow | n/a | -€632M | €336M | €297M | €197M |
| Capital expenditure | n/a | €234M | €271M | €337M | €274M |
| Total debt | €2.61B | €2.58B | €1.72B | €1.80B | €1.56B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | EV / Sales | Req g |
|---|---|---|---|---|---|---|
| Puma PUM.DE | $4.42B | +4% | -19% | -6% | 0.9× | n/a |
| Nike NKE | $57.3B | -13% | -1% | 9% | 1.3× | 7.0% |
| adidas ADS.DE | $33.2B | +19% | +8% | 9% | 1.3× | 3.5% |
| Under Armour UA | $2.23B | -19% | -3% | 1% | 0.7× | n/a |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | PUM.DE | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +19.7% | +10.0% | 5th highest of 21 |
| 6-month return | +4.2% | +4.4% | 11th highest of 21 |
| Distance from 52-week high | -11.5% | -13.0% | 8th highest of 21 |
| Revenue growth (TTM) | -19.5% | +6.8% | lowest of 21 |
| Operating margin | -5.8% | 10.7% | lowest of 21 |
| EV / Sales | 0.9× | 1.6× | 4th cheapest of 21 |
| ROIC minus cost of capital | -12.5 pp | +4.4 pp | lowest of 21 |
| Bond spread | 255 bp | n/a | — |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | EV / Sales | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Puma PUM.DE | Germany | $4.42B | +4% | -19% | -6% | 0.9× | n/a | n/a |
| HLA 600398.SS | China | $4.47B | -6% | +7% | 11% | 1.2× | -13.1% | +3.8% |
| Page Industries PAGEIND.NS | India | $4.22B | -4% | +8% | 19% | 7.5× | 27.7% | +13.1% |
| Kontoor Brands KTB | United States | $4.21B | +5% | +16% | 13% | 1.8× | 1.1% | +8.5% |
| K.P.R. Mill KPRMILL.NS | India | $4.21B | +19% | +6% | 18% | 5.3× | 29.9% | +13.3% |
| PVH PVH | United States | $4.15B | +1% | +2% | 8% | 0.8× | 2.5% | +4.6% |
| Fosun International 0656.HK | Hong Kong | $4.82B | +11% | -1% | 3% | 1.3× | 10.6% | +4.1% |
| Abc-mart 2670.T | Japan | $5.03B | +20% | +4% | 17% | 1.5× | -10.0% | +11.4% |
| Li Ning 2331.HK | Hong Kong | $5.10B | -21% | +7% | 13% | 0.8× | -5.4% | +14.6% |
| Burberry BRBY.L | United Kingdom | $5.38B | -4% | -2% | 7% | 2.0× | 19.1% | +0.6% |
| Columbia Sportswear COLM | United States | $3.61B | +12% | 0% | 8% | 1.1× | 4.6% | +6.3% |
| Youngor Fashion 600177.SS | China | $5.69B | +10% | -5% | -3% | 4.5× | 23.3% | +0.1% |
| FIGS FIGS | United States | $3.29B | +37% | +25% | 10% | 4.3× | 25.5% | +19.1% |
| Ermenegildo Zegna ZGN | United States | $5.96B | +7% | +11% | 9% | 3.0× | 20.3% | +11.3% |
| Gildan Activewear GIL.TO | Canada | $6.48B | -40% | +40% | 15% | 2.4× | 6.5% | +13.7% |
| Brunello Cucinelli BC.MI | Italy | $6.61B | +4% | +10% | 18% | 4.7× | 20.6% | +20.9% |
| Birkenstock BIRK | United States | $6.64B | -5% | +20% | 24% | 3.0× | 7.4% | +19.9% |
| Bosideng International 3998.HK | Hong Kong | $6.64B | +3% | +8% | 18% | 1.4× | -10.8% | +14.2% |
| Crystal International 2232.HK | Hong Kong | $2.92B | +23% | +4% | 10% | 0.9× | -5.3% | +6.0% |
| Hugo Boss BOSS.DE | Germany | $2.90B | +8% | -5% | 8% | 0.8× | -6.6% | +17.0% |
| Steven Madden SHOO | United States | $2.89B | -3% | +18% | 9% | 1.2× | 5.9% | +16.1% |
Puma has 1 bond outstanding with $580M face value. The agencies rate it BB; its bonds trade like B+. Weighted yield 7.09%, a spread of 255 bp over government bonds.