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German premium fashion house designing and selling menswear, womenswear and accessories under the Hugo Boss and Boss brands.
German premium fashion house designing and selling menswear, womenswear and accessories under the Hugo Boss and Boss brands.
Sells through its own stores, outlets and websites as well as wholesale partners such as department stores, and keeps the retail margin on the first group. Licensees make fragrances and eyewear under the brand name and pay royalties.
In one line: A German Ralph Lauren for premium menswear.
Moat: narrow (brand, distribution). Well-known premium menswear brand with global retail footprint, but faces intense fashion competition and trend risk.
Headquarters: Metzingen, Germany · Founded: 1924 · Employees: 17,527
Size Hugo Boss (BOSS.DE) is a Germany Consumer Discretionary company (Apparel/Footwear) with a market value of $2.90B, the 92nd largest of 205 Germany companies the cockpit tracks. Shares closed at €38.40 on 6 Nov 2026.
Performance Over six months the shares gained 8.0%, against +1.8% for the median peer and +2.6% for the Germany market (cap-weighted) — 8th highest of 21 in its peer set.
Growth Revenue fell 4.6% over the last twelve months (peer median +4.1%); the operating margin is 8.4% (peer median 9.1%).
Valuation It trades at 15.4× forward earnings against a peer median of 14.9× (9th most expensive of 19).
Price implies For today's price to make sense, revenue must grow about -7% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -24 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 3.6 points above its cost of capital (6.2% WACC).
Next results Next results expected around 11 Mar 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | €4.08B | €4.27B | €4.31B | €4.20B | €3.65B |
| Revenue growth | — | -1% | +3% | +15% | — |
| Gross profit | €2.54B | €2.27B | €2.30B | €2.24B | €1.93B |
| EBITDA | €701M | €782M | €773M | €768M | €692M |
| Net income | €217M | €249M | €213M | €258M | €209M |
| Free cash flow | n/a | €507M | €505M | €105M | €185M |
| Capital expenditure | n/a | €193M | €287M | €299M | €190M |
| Total debt | €1.02B | €1.18B | €1.25B | €1.12B | €914M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Hugo Boss BOSS.DE | $2.90B | +8% | -5% | 8% | 15.4× | -6.6% |
| Ralph Lauren RL | $22.4B | +5% | +15% | 17% | 18.6× | 11.0% |
| PVH PVH | $4.15B | +1% | +2% | 8% | 8.1× | 2.5% |
| Ermenegildo Zegna ZGN | $5.96B | +7% | +11% | 9% | 31.1× | 20.3% |
| Burberry BRBY.L | $5.38B | -4% | -2% | 7% | 28.8× | 19.1% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | BOSS.DE | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +1.3% | +7.5% | 5th lowest of 21 |
| 6-month return | +8.0% | +1.8% | 8th highest of 21 |
| Distance from 52-week high | -5.2% | -15.7% | 4th highest of 21 |
| Revenue growth (TTM) | -4.6% | +4.1% | 4th lowest of 21 |
| Operating margin | 8.4% | 9.1% | 10th lowest of 21 |
| Forward P/E | 15.4× | 14.9× | 9th most expensive of 19 |
| Growth the price implies (Req g, 7 yrs) | -6.6% | 2.5% | 3rd least demanding of 17 |
| Growth delivered (Del g) | +17.0% | +7.4% | 2nd highest of 17 |
| Hurdle (Req g minus delivered) | -23.6 pp | -7.0 pp | least demanding of 17 |
| ROIC minus cost of capital | +3.6 pp | +7.2 pp | 9th lowest of 21 |
| EV / EBITDA | 4.9× | 9.6× | 2nd cheapest of 16 |
| Net debt / EBITDA | 1.1× | -0.1× | 5th most indebted of 18 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Hugo Boss BOSS.DE | Germany | $2.90B | +8% | -5% | 8% | 15.4× | -6.6% | +17.0% |
| Steven Madden SHOO | United States | $2.89B | -3% | +18% | 9% | 17.5× | 5.9% | +16.1% |
| Crystal International 2232.HK | Hong Kong | $2.92B | +23% | +4% | 10% | 11.4× | -5.3% | +6.0% |
| Eclat Textile 1476.TW | Taiwan | $2.88B | +3% | 0% | 20% | 13.7× | -8.9% | +6.2% |
| Star Shine 1440.HK | Hong Kong | $2.85B | +34% | -33% | -3% | n/a | n/a | n/a |
| Yue Yuen Industrial (Holdings) 0551.HK | Hong Kong | $2.75B | -7% | -3% | 3% | 13.6× | 2.4% | -0.9% |
| FIGS FIGS | United States | $3.29B | +37% | +25% | 10% | 54.0× | 25.5% | +19.1% |
| BIEM.L.FDLKK Garment 002832.SZ | China | $2.46B | +42% | +23% | 15% | 20.4× | 0.0% | +13.3% |
| Zhejiang Semir Garment 002563.SZ | China | $2.42B | -1% | +4% | 7% | 14.8× | -8.1% | -0.1% |
| Columbia Sportswear COLM | United States | $3.61B | +12% | 0% | 8% | 16.2× | 4.6% | +6.3% |
| Pou Chen 9904.TW | Taiwan | $2.29B | 0% | -7% | 3% | 7.3× | 5.9% | +0.1% |
| Youngone 111770.KS | South Korea | $2.27B | -13% | +15% | 14% | 5.5× | n/a | n/a |
| Under Armour UA | United States | $2.23B | -19% | -3% | 1% | 83.9× | n/a | n/a |
| Mizuno 8022.T | Japan | $2.10B | +27% | +10% | 9% | 15.9× | 4.9% | +11.5% |
| Feng Tay Enterprise 9910.TW | Taiwan | $2.08B | 0% | -4% | 7% | 15.0× | -5.9% | +3.9% |
| PVH PVH | United States | $4.15B | +1% | +2% | 8% | 8.1× | 2.5% | +4.6% |
| K.P.R. Mill KPRMILL.NS | India | $4.21B | +19% | +6% | 18% | 34.8× | 29.9% | +13.3% |
| Kontoor Brands KTB | United States | $4.21B | +5% | +16% | 13% | 13.2× | 1.1% | +8.5% |
| Page Industries PAGEIND.NS | India | $4.22B | -4% | +8% | 19% | 46.8× | 27.7% | +13.1% |
| Goldwin 8111.T | Japan | $1.93B | -1% | +4% | 18% | 12.7× | -6.3% | +8.7% |
| Puma PUM.DE | Germany | $4.42B | +4% | -19% | -6% | n/a | n/a | n/a |