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GarminGRMNCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Telecommunications Equipment

Makes GPS-enabled wearables, fitness devices, marine, aviation and automotive navigation products.

Momentum strong 67
Mkt cap
$55.0B
US dollars, full cap
Free float
85%
of shares outstanding
$/day
$278M
20-day average traded
Fwd P/E
25.7×
forward earnings
ROIC−WACC
+14.9 pp
WACC 9.4%
Hurdle
+2 pp
Req g minus delivered
Next earnings
110 days
24 Feb 2027
Close · USD$285.57
1D-0.3%
1W+4.7%
1M+6.4%
3M-8.8%
6M+19.5%
YTD+41.9%
1Y+40.7%
ATR %3.4%
Beta0.86
52w lowhigh9.1% off high

What Garmin does

Makes GPS-enabled wearables, fitness devices, marine, aviation and automotive navigation products.

Sells hardware once and earns a margin on each unit, with aviation and marine buyers paying more for certified or specialised gear than fitness buyers. It designs and makes most of its products itself, notably in Taiwan, rather than outsourcing. It is registered in Switzerland but run from Kansas.

Products and services

  • Fitness/wellness wearables
  • Outdoor/adventure GPS devices
  • Marine electronics
  • Aviation avionics

Customers

  • Fitness enthusiasts, outdoor/marine/aviation profe

Where it sits in the supply chain

  • Consumer discretionary
  • Consumer electronics
  • GPS/wearable devices

What could go right

  • Fitness/wearables category growth
  • Marine/aviation segment stability (less consumer-cyclical)

What could go wrong

  • Apple Watch/Samsung competitive pressure in wearables
  • Consumer discretionary spending cyclicality

Moat: narrow (brand, IP / patents, distribution). Strong niche brand leadership across fitness, marine and aviation segments, though it competes with Apple/Samsung in wearables.

Headquarters: Schaffhausen, Switzerland · Founded: 1989 · Employees: 23,000

Named competitors

Garmin at a glance

Size Garmin (GRMN) is a United States Consumer Discretionary company (Telecommunications Equipment) with a market value of $55.0B, the 234th largest of 3,117 United States companies the cockpit tracks. Shares closed at $285.57 on 6 Nov 2026.

Performance Over six months the shares gained 19.5%, against +4.5% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd highest of 21 in its peer set.

Growth Revenue grew 13.6% over the last twelve months (peer median +8.9%); the operating margin is 28.8% (peer median 15.3%).

Valuation It trades at 25.7× forward earnings against a peer median of 24.6× (8th most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is +2 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 14.9 points above its cost of capital (9.4% WACC).

Short interest Short interest is 1.7% of the free float (15 Oct 2026).

Next results Next results expected around 24 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026GRMN 118Peer median 108
Six months, rebased to 100: Garmin against the median of its 20 peers (local-currency closes).

Garmin financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$7.89B$7.25B$6.30B$5.23B$4.86B
Revenue growth—+15%+20%+8%—
Gross profit$4.82B$4.26B$3.70B$3.00B$2.81B
EBITDA$2.47B$2.06B$1.77B$1.27B$1.19B
Net income$2.02B$1.66B$1.41B$1.29B$974M
Free cash flow$1.47B$1.36B$1.24B$1.18B$544M
Capital expenditure$419M$270M$194M$195M$246M
Total debt$173M$196M$163M$141M$140M

Quarterly statements and history in the cockpit →

Garmin competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+40%-20%0%EBAYNKEAZOSEFYUMCMGORLYGMDHIROSTCCLMELIVIKDASHCVNAQSRRCLSNWSMGRMN6-month return →1-month return →
Up and to the right = strong over both horizons. Garmin is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%10×20×30×EBAYNKEAZOSEFYUMCMGORLYGMDHIROSTCCLMELIVIKDASHCVNAQSRRCLSNWSMGRMNRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Garmin is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%EBAYNKEAZOSEFYUMCMGORLYGMDHIROSTCCLMELIVIKDASHCVNAQSRRCLSNWSMGRMNGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Garmin is the large dot.

Garmin competitors and peer comparison

Head to head with its named competitors (GRMN vs AAPL vs GOOGL vs 005930.KS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Garmin GRMN$55.0B+19%+14%29%25.7×13.7%
Apple AAPL$4.98T+17%+15%33%36.8×19.0%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
SamsungElec 005930.KS$886B-14%+88%46%4.0×-7.2%
Xiaomi-w 1810.HK$99.0B-2%+6%3%27.8×24.3%
Brunswick BC$5.00B-5%+10%6%14.5×13.0%
Furuno Electric 6814.T$1.42B-1%+14%13%13.0×7.4%
Honeywell Technologies HON$69.8B-1%-17%18%23.2×4.1%

How Garmin compares with its peers

Peer set: Sector in the same market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Garmin against its 20 peers (data as of 6 Nov 2026)
MeasureGRMNPeer medianRank in peer set
1-month return+6.4%+8.0%10th lowest of 21
6-month return+19.5%+4.5%3rd highest of 21
Distance from 52-week high-9.1%-12.2%8th highest of 21
Revenue growth (TTM)+13.6%+8.9%9th highest of 21
Operating margin28.8%15.3%2nd highest of 21
Forward P/E25.7×24.6×8th most expensive of 21
Growth the price implies (Req g, 7 yrs)13.7%14.8%10th least demanding of 21
Growth delivered (Del g)+11.6%+13.2%10th lowest of 21
Hurdle (Req g minus delivered)+2.1 pp-0.7 pp10th most demanding of 21
ROIC minus cost of capital+14.9 pp+11.5 pp9th highest of 21
EV / EBITDA21.4×18.3×4th most expensive of 21
Net debt / EBITDA-0.9×1.4×3rd least indebted of 21

Peer table

Peer set: Sector in the same market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Garmin GRMNUnited States$55.0B+19%+14%29%25.7×13.7%+11.6%
eBay EBAYUnited States$53.5B+14%+15%21%18.4×15.4%+4.6%
Nike NKEUnited States$57.3B-13%-1%9%30.4×7.0%+0.8%
AutoZone AZOUnited States$51.8B-8%+7%18%19.0×-2.8%+6.8%
Sea Limited Sponsored ADR SEUnited States$49.1B-13%+43%8%18.0×11.7%+39.3%
Ford Motor FUnited States$48.8B+2%-1%2%7.0×25.6%+8.1%
Yum! Brands YUMUnited States$44.0B+7%+9%32%24.8×-0.2%+7.8%
Chipotle Mexican Grill CMGUnited States$43.6B+6%+8%15%27.1×15.1%+14.8%
O’Reilly Automotive ORLYUnited States$72.3B-3%+9%20%25.2×4.1%+8.9%
General Motors GMUnited States$72.7B+10%0%2%6.1×23.9%+8.6%
D. R. Horton DHIUnited States$41.3B+3%-4%11%17.4×7.8%+3.5%
Ross Stores ROSTUnited States$73.8B+3%+14%13%27.0×11.0%+12.7%
Carnival CCLUnited States$39.8B+13%+5%16%12.4×14.5%+36.6%
MercadoLibre MELIUnited States$76.6B-8%+46%8%32.0×11.9%+48.7%
Viking VIKUnited States$39.1B+6%+20%23%24.4×19.2%+27.0%
DoorDash DASHUnited States$78.3B+10%+35%6%42.2×45.3%+36.6%
Carvana CVNAUnited States$81.2B-6%+50%9%35.9×43.6%+29.5%
Restaurant Brands International QSRUnited States$35.1B-3%+6%27%18.1×6.3%+13.7%
Royal Caribbean RCLUnited States$87.5B+19%+10%27%16.4×23.2%+52.0%
SharkNinja SNUnited States$31.4B+100%+19%16%30.7×21.1%+18.4%
Williams-Sonoma WSMUnited States$29.9B+40%+2%19%25.6×15.4%+2.9%

Questions

Who are Garmin's main competitors?
Named competitors: Apple (Watch) (AAPL), Alphabet (Fitbit) (GOOGL), Suunto (private or unlisted), Samsung Electronics (005930.KS), Xiaomi (1810.HK), Zepp Health (private or unlisted). The cockpit's measured peer set (sector in the same market, nearest in size) also includes eBay (EBAY), Nike (NKE), AutoZone (AZO), Sea Limited Sponsored ADR (SE), Ford Motor (F), Yum! Brands (YUM).
Is Garmin expensive compared with its peers?
On forward p/e it trades at 25.7× against a peer median of 24.6×, 8th most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is +2 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Garmin stock performed?
Over six months to 6 Nov 2026 the shares returned +19.5% against +4.5% for the median peer; over one year +40.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.