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← CockpitCompetitor Analysis › WSM Williams-Sonoma, Inc.Open in the cockpit ↗

Williams-Sonoma, Inc.WSMCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Specialty Stores

Home furnishings retailer operating brands including Williams Sonoma, Pottery Barn and West Elm, sold in stores and online.

Momentum leader 84
Mkt cap
$29.9B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$266M
20-day average traded
Fwd P/E
25.6×
forward earnings
ROIC−WACC
+34.1 pp
WACC 11.9%
Hurdle
+13 pp
Req g minus delivered
Next earnings
6 days
12 Nov 2026
Close · USD$254.06
1D-1.8%
1W+0.5%
1M+6.3%
3M+1.3%
6M+39.5%
YTD+43.3%
1Y+28.6%
ATR %3.5%
Beta1.16
52w lowhigh7.4% off high

What Williams-Sonoma does

Home furnishings retailer operating brands including Williams Sonoma, Pottery Barn and West Elm, sold in stores and online.

Sells products it designs itself and has made by contract factories, mostly in Asia, which earns better margins than reselling others' brands, and takes most of its sales through its websites and catalogs rather than only stores. Pottery Barn and West Elm carry the group alongside the original Williams Sonoma kitchen stores.

Products and services

  • Williams Sonoma (kitchen/cookware)
  • Pottery Barn (furniture/home decor)
  • West Elm (modern furniture)
  • Business-to-business (contract/hospitality)

Customers

  • Middle- to upper-income home-furnishing shoppers

Where it sits in the supply chain

  • Consumer discretionary
  • Home furnishings retail
  • Multi-brand home goods retail

What could go right

  • E-commerce penetration and digital marketing efficiency
  • B2B/contract sales growth

What could go wrong

  • Housing turnover/discretionary spending cyclicality
  • Tariff exposure on imported furniture

Moat: narrow (brand, distribution). Portfolio of well-known home-furnishing brands with strong e-commerce penetration, though the category is discretionary and cyclical.

Headquarters: San Francisco, California, United States · Founded: 1956 · Employees: 19,800

Named competitors

Williams-Sonoma at a glance

Size Williams-Sonoma (WSM) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $29.9B, the 364th largest of 3,117 United States companies the cockpit tracks. Shares closed at $254.06 on 6 Nov 2026.

Performance Over six months the shares gained 39.5%, against +11.5% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd highest of 15 in its peer set.

Growth Revenue grew 2.2% over the last twelve months (peer median +8.9%); the operating margin is 19.2% (peer median 7.5%).

Valuation It trades at 25.6× forward earnings against a peer median of 19.5× (3rd most expensive of 15).

Price implies For today's price to make sense, revenue must grow about 15% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is +13 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 34.1 points above its cost of capital (11.9% WACC).

Short interest Short interest is 5.6% of the free float (15 Oct 2026).

Next results Next results expected around 12 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026WSM 144Peer median 113
Six months, rebased to 100: Williams-Sonoma against the median of its 14 peers (local-currency closes).

Williams-Sonoma financials

Reported figures in USD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$8.01B$7.81B$7.71B$7.75B$8.67B
Revenue growth—+1%-1%-11%—
Gross profit$3.78B$3.60B$3.63B$3.30B$3.68B
EBITDA$1.77B$1.65B$1.71B$1.49B$1.97B
Net income$1.18B$1.09B$1.13B$950M$1.13B
Free cash flow$1.34B$1.05B$1.14B$1.49B$699M
Capital expenditure$266M$259M$222M$188M$354M
Total debt$1.53B$1.46B$1.35B$1.39B$1.44B

Quarterly statements and history in the cockpit →

Williams-Sonoma competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%+75%-10%0%+10%ULTATSCOAZOATDWPAGBJDKSORLY9843CACVNA8136MUSAWSM6-month return →1-month return →
Up and to the right = strong over both horizons. Williams-Sonoma is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%10×20×30×ULTATSCOAZOATDWPAGBJDKSORLY9843CACVNA8136MUSAWSMRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Williams-Sonoma is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%ULTATSCOAZOATDWPAGBJCVNA8136MUSAWSMGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Williams-Sonoma is the large dot.

Williams-Sonoma competitors and peer comparison

Head to head with its named competitors (WSM vs RH vs W vs ARHS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Williams-Sonoma WSM$29.9B+40%+2%19%25.6×15.4%
RH RH$2.48B-2%+3%10%20.2×11.4%
Wayfair W$15.3B+69%+8%2%29.6×47.7%
Arhaus ARHS$2.01B+118%+5%7%26.2×28.4%
Ethan Allen Interiors ETD$506M-2%-6%8%16.4×3.3%
La-Z-Boy LZB$1.27B-11%0%7%12.7×4.2%
Haverty Furniture Companies HVT$391M+13%+6%4%14.0×9.8%

How Williams-Sonoma compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Williams-Sonoma against its 14 peers (data as of 6 Nov 2026)
MeasureWSMPeer medianRank in peer set
1-month return+6.3%+6.8%8th highest of 15
6-month return+39.5%+11.5%3rd highest of 15
Distance from 52-week high-7.4%-15.3%3rd highest of 15
Revenue growth (TTM)+2.2%+8.9%3rd lowest of 15
Operating margin19.2%7.5%3rd highest of 15
Forward P/E25.6×19.5×3rd most expensive of 15
Growth the price implies (Req g, 7 yrs)15.4%3.4%3rd most demanding of 15
Growth delivered (Del g)+2.9%+9.1%2nd lowest of 15
Hurdle (Req g minus delivered)+12.5 pp-4.6 pp3rd most demanding of 15
ROIC minus cost of capital+34.1 pp+5.2 pp2nd highest of 14
EV / EBITDA17.2×13.6×3rd most expensive of 13
Net debt / EBITDA0.3×2.3×3rd least indebted of 15

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Williams-Sonoma WSMUnited States$29.9B+40%+2%19%25.6×15.4%+2.9%
Ulta Beauty ULTAUnited States$27.6B+24%+11%13%21.1×7.1%+15.0%
Tractor Supply TSCOUnited States$18.9B+20%+4%9%18.0×4.1%+7.9%
AutoZone AZOUnited States$51.8B-8%+7%18%19.0×-2.8%+6.8%
Alimentation Couche-Tard ATD.TOCanada$54.5B+5%+12%6%18.3×1.3%+12.0%
Wayfair WUnited States$15.3B+69%+8%2%29.6×47.7%-2.5%
Penske Automotive PAGUnited States$13.9B+22%+6%3%15.2×12.6%+9.2%
BJ's Wholesale Club BJUnited States$13.8B+18%+9%4%22.4×-0.7%+6.8%
Dick's Sporting Goods DKSUnited States$12.5B-35%+54%6%11.8×8.7%+12.4%
O’Reilly Automotive ORLYUnited States$72.3B-3%+9%20%25.2×4.1%+8.9%
Nitori 9843.TJapan$11.7B+47%0%13%20.0×2.7%+4.9%
Carrefour CA.PAFrance$11.1B-21%-8%3%8.4×-1.2%+3.1%
Carvana CVNAUnited States$81.2B-6%+50%9%35.9×43.6%+29.5%
Sanrio 8136.TJapan$9.78B+33%+28%39%22.4×1.9%+36.4%
Murphy USA MUSAUnited States$9.45B-10%+20%4%17.5×-9.4%+11.5%

Questions

Who are Williams-Sonoma's main competitors?
Named competitors: RH (Restoration Hardware) (RH), Wayfair (W), Crate & Barrel (private or unlisted), IKEA (private or unlisted), Arhaus (ARHS), Ethan Allen Interiors (ETD). The cockpit's measured peer set (industry) also includes Ulta Beauty (ULTA), Tractor Supply (TSCO), AutoZone (AZO), Alimentation Couche-Tard (ATD.TO), Wayfair (W), Penske Automotive (PAG).
Is Williams-Sonoma expensive compared with its peers?
On forward p/e it trades at 25.6× against a peer median of 19.5×, 3rd most expensive of 15 in its peer set. For today's price to make sense, revenue must grow about 15% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is +13 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Williams-Sonoma stock performed?
Over six months to 6 Nov 2026 the shares returned +39.5% against +11.5% for the median peer; over one year +28.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.