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Wayfair, Inc. Class AWCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Specialty Stores

Online retailer of furniture and home goods, aggregating a huge catalog from suppliers with drop-ship logistics.

Momentum leader 93
Mkt cap
$15.3B
US dollars, full cap
Free float
95%
of shares outstanding
$/day
$261M
20-day average traded
Fwd P/E
29.6×
forward earnings
ROIC−WACC
n/a
WACC 17.2%
Hurdle
+50 pp
Req g minus delivered
Official | Implied
BB+ / BB+
agencies · bond market
Next earnings
111 days
25 Feb 2027
Close · USD$111.74
1D-1.4%
1W-3.6%
1M+6.3%
3M+8.2%
6M+68.8%
YTD+11.3%
1Y+12.4%
ATR %5.7%
Beta2.36
52w lowhigh12.7% off high

What Wayfair does

Online retailer of furniture and home goods, aggregating a huge catalog from suppliers with drop-ship logistics.

Suppliers ship most items directly to customers, so it holds little stock. It earns the gap between the shopper's price and what suppliers charge, plus advertising fees from suppliers paying for placement, and has built its own warehouses for bulkier items (CastleGate) to speed delivery.

Products and services

  • Wayfair.com marketplace
  • AllModern, Joss & Main, Perigold (brand sites)
  • CastleGate logistics/fulfillment services

Customers

  • Online home-furnishing shoppers across price point

Where it sits in the supply chain

  • Consumer discretionary
  • E-commerce
  • Online home furnishings retail

What could go right

  • Online home-furnishing category growth
  • Logistics/advertising efficiency improvements

What could go wrong

  • Persistent profitability challenges
  • Housing turnover/discretionary spending cyclicality

Moat: narrow (scale, data, distribution). Large supplier/catalog network and logistics investment, but has struggled to reach sustained profitability against Amazon and retailers.

Headquarters: Boston, Massachusetts, United States · Founded: 2002 · Employees: 12,800

Named competitors

Wayfair at a glance

Size Wayfair (W) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $15.3B, the 589th largest of 3,117 United States companies the cockpit tracks. Shares closed at $111.74 on 6 Nov 2026.

Performance Over six months the shares gained 68.8%, against +18.6% for the median peer and -1.1% for the United States market (cap-weighted) — highest of 21 in its peer set.

Growth Revenue grew 7.9% over the last twelve months (peer median +6.8%); the operating margin is 2.2% (peer median 5.3%).

Valuation It trades at 29.6× forward earnings against a peer median of 17.1× (2nd most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 48% a year for seven years (Req g). Recent delivered growth is -3%, so the hurdle is +50 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Credit Wayfair has 3 bonds outstanding ($1.63B), rated BB+ by the agencies and trading like BB+ at a weighted spread of 162 bp.

Short interest Short interest is 9.2% of the free float (15 Oct 2026).

Next results Next results expected around 25 Feb 2027 (exchange calendar; dates can move).

Relative performance

10015011 May 202611 Aug 20266 Nov 2026W 169Peer median 121
Six months, rebased to 100: Wayfair against the median of its 20 peers (local-currency closes).

Wayfair financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$13.2B$12.5B$11.9B$12.0B$12.2B
Revenue growth—+5%-1%-2%—
Gross profit$3.96B$3.77B$3.57B$3.67B$3.42B
EBITDA$560M$398M$42.0M-$317M-$943M
Net income-$160M-$313M-$492M-$738M-$1.33B
Free cash flow$476M$329M$83.0M-$2.00M-$1.13B
Capital expenditure$232M$205M$234M$351M$458M
Total debt$3.44B$4.30B$4.22B$4.20B$4.16B

Quarterly statements and history in the cockpit →

Wayfair competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%+60%-10%0%+10%PAGBJDKSTSCO9843CA8136MUSAULTAWSMKMXPCOLADKALYANKJILUGPANFRASRUSHAPSMTAZOW6-month return →1-month return →
Up and to the right = strong over both horizons. Wayfair is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%10×20×30×PAGBJDKSTSCO9843CA8136MUSAULTAWSMKMXPCOLADKALYANKJILUGPANFRASRUSHAPSMTAZOWRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Wayfair is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%PAGBJDKSTSCOCA8136MUSAULTAWSMUGPWGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Wayfair is the large dot.

Wayfair competitors and peer comparison

Head to head with its named competitors (W vs AMZN vs WSM vs RH)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Wayfair W$15.3B+69%+8%2%29.6×47.7%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
Williams-Sonoma WSM$29.9B+40%+2%19%25.6×15.4%
RH RH$2.48B-2%+3%10%20.2×11.4%

How Wayfair compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Wayfair against its 20 peers (data as of 6 Nov 2026)
MeasureWPeer medianRank in peer set
1-month return+6.3%+5.4%11th highest of 21
6-month return+68.8%+18.6%highest of 21
Distance from 52-week high-12.7%-18.3%10th highest of 21
Revenue growth (TTM)+7.9%+6.8%10th highest of 21
Operating margin2.2%5.3%2nd lowest of 21
Forward P/E29.6×17.1×2nd most expensive of 21
Growth the price implies (Req g, 7 yrs)47.7%4.4%most demanding of 17
Growth delivered (Del g)-2.5%+8.6%lowest of 17
Hurdle (Req g minus delivered)+50.2 pp-3.8 ppmost demanding of 17
Net debt / EBITDA4.2×2.2×5th most indebted of 21
Bond spread162 bp109 bpwidest of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Wayfair WUnited States$15.3B+69%+8%2%29.6×47.7%-2.5%
Penske Automotive PAGUnited States$13.9B+22%+6%3%15.2×12.6%+9.2%
BJ's Wholesale Club BJUnited States$13.8B+18%+9%4%22.4×-0.7%+6.8%
Dick's Sporting Goods DKSUnited States$12.5B-35%+54%6%11.8×8.7%+12.4%
Tractor Supply TSCOUnited States$18.9B+20%+4%9%18.0×4.1%+7.9%
Nitori 9843.TJapan$11.7B+47%0%13%20.0×2.7%+4.9%
Carrefour CA.PAFrance$11.1B-21%-8%3%8.4×-1.2%+3.1%
Sanrio 8136.TJapan$9.78B+33%+28%39%22.4×1.9%+36.4%
Murphy USA MUSAUnited States$9.45B-10%+20%4%17.5×-9.4%+11.5%
Ulta Beauty ULTAUnited States$27.6B+24%+11%13%21.1×7.1%+15.0%
Williams-Sonoma WSMUnited States$29.9B+40%+2%19%25.6×15.4%+2.9%
CarMax KMXUnited States$7.31B+28%+4%2%15.5×17.6%+6.7%
Pepco Group BV PCO.WAPoland$7.18B+58%-42%15%16.8×4.6%+4.5%
Lithia Motors LADUnited States$6.68B+5%+1%4%8.0×n/an/a
Kalyan Jewellers India KALYANKJIL.NSIndia$6.47B+44%+46%6%37.6×n/an/a
Ultrapar Participacoes S.A. Sponsored ADR UGPUnited States$6.12B-11%+20%5%7.0×-12.6%+12.2%
AutoNation ANUnited States$5.88B-11%-2%5%8.3×n/an/a
Frasers FRAS.LUnited Kingdom$5.64B+44%+8%7%9.1×n/an/a
Rush Enterprises RUSHAUnited States$5.54B+6%-3%5%15.4×7.9%+9.4%
PriceSmart PSMTUnited States$5.02B+3%+12%5%27.2×10.5%+10.2%
AutoZone AZOUnited States$51.8B-8%+7%18%19.0×-2.8%+6.8%

Wayfair bonds and credit

Wayfair has 3 bonds outstanding with $1.63B face value. The agencies rate it BB+; its bonds trade like BB+. Weighted yield 6.28%, a spread of 162 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Wayfair's main competitors?
Named competitors: Amazon (AMZN), Williams-Sonoma (WSM), RH (Restoration Hardware) (RH), Beyond, Inc. (private or unlisted). The cockpit's measured peer set (industry) also includes Penske Automotive (PAG), BJ's Wholesale Club (BJ), Dick's Sporting Goods (DKS), Tractor Supply (TSCO), Nitori (9843.T), Carrefour (CA.PA).
Is Wayfair expensive compared with its peers?
On forward p/e it trades at 29.6× against a peer median of 17.1×, 2nd most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 48% a year for seven years (Req g). Recent delivered growth is -3%, so the hurdle is +50 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Wayfair stock performed?
Over six months to 6 Nov 2026 the shares returned +68.8% against +18.6% for the median peer; over one year +12.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.