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Ulta BeautyULTACompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Specialty Stores

Operates the largest US beauty specialty retail chain, selling cosmetics, skincare, haircare and salon services under one roof.

Momentum leader 88
Mkt cap
$27.6B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$307M
20-day average traded
Fwd P/E
21.1×
forward earnings
ROIC−WACC
+17.3 pp
WACC 8.7%
Hurdle
-8 pp
Req g minus delivered
Next earnings
27 days
3 Dec 2026
Close · USD$644.76
1D-0.8%
1W+0.7%
1M+14.3%
3M+17.5%
6M+23.6%
YTD+6.6%
1Y+23.6%
ATR %2.9%
Beta0.59
52w lowhigh9.8% off high

What Ulta Beauty does

Operates the largest US beauty specialty retail chain, selling cosmetics, skincare, haircare and salon services under one roof.

Sells beauty products in its own stores and online, with salon services drawing visitors, and most sales run through its Ultamate Rewards loyalty program, which lets it track customers and send offers. A shop-in-shop deal with Target, begun in 2021, extends its brand into Target's stores. Sephora, which sits in Kohl's stores, is its main rival.

Products and services

  • Prestige and mass cosmetics/skincare retail
  • In-store salon services
  • Ulta Beauty loyalty program (Ultamate Rewards)

Customers

  • Beauty-conscious consumers across mass and prestig

Where it sits in the supply chain

  • Consumer discretionary
  • Beauty retail
  • Specialty beauty stores

What could go right

  • Prestige beauty category growth
  • Loyalty member engagement/personalization

What could go wrong

  • Sephora (Kohl's partnership) competitive pressure
  • Discretionary beauty spending cyclicality

Moat: narrow (brand, installed base, distribution). Unique one-stop mass-plus-prestige beauty assortment and a large loyalty program base, though Sephora/Amazon competition is intensifying.

Headquarters: Bolingbrook, Illinois, United States · Founded: 1990 · Employees: 65,000

Named competitors

Ulta Beauty at a glance

Size Ulta Beauty (ULTA) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $27.6B, the 392nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $644.76 on 6 Nov 2026.

Performance Over six months the shares gained 23.6%, against +18.6% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 17 in its peer set.

Growth Revenue grew 11.2% over the last twelve months (peer median +7.6%); the operating margin is 12.6% (peer median 7.5%).

Valuation It trades at 21.1× forward earnings against a peer median of 18.6× (7th most expensive of 17).

Price implies For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -8 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 17.3 points above its cost of capital (8.7% WACC).

Short interest Short interest is 5.0% of the free float (15 Oct 2026).

Next results Next results expected around 3 Dec 2026 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026ULTA 126Peer median 121
Six months, rebased to 100: Ulta Beauty against the median of its 16 peers (local-currency closes).

Ulta Beauty financials

Reported figures in USD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$13.0B$12.4B$11.3B$11.2B$10.2B
Revenue growth—+10%+1%+10%—
Gross profit$5.09B$4.85B$4.39B$4.38B$4.04B
EBITDA$1.95B$1.85B$1.85B$1.93B$1.89B
Net income$1.21B$1.15B$1.20B$1.29B$1.24B
Free cash flow$1.15B$1.07B$960M$1.04B$1.17B
Capital expenditure$418M$435M$374M$435M$312M
Total debt$2.52B$2.18B$1.92B$1.91B$1.90B

Quarterly statements and history in the cockpit →

Ulta Beauty competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%+75%-10%0%+10%WSMTSCOWAZOATDPAGBJDKS9843CAORLY8136MUSACVNAKMXPCOULTA6-month return →1-month return →
Up and to the right = strong over both horizons. Ulta Beauty is the large dot.

Fundamentals: revenue growth against valuation

-50%-25%0%+25%+50%10×20×30×WSMTSCOWAZOPAGBJDKS9843CA8136MUSACVNAKMXPCOULTARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Ulta Beauty is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%WSMTSCOWAZOATDPAGBJDKS8136MUSACVNAPCOULTAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Ulta Beauty is the large dot.

Ulta Beauty competitors and peer comparison

Head to head with its named competitors (ULTA vs SBH vs ELF vs TGT)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Ulta Beauty ULTA$27.6B+24%+11%13%21.1×7.1%
Sally Beauty SBH$1.71B+31%+1%9%8.3×-2.6%
e.l.f. Beauty ELF$6.85B+91%+31%12%35.4×27.9%
Target TGT$72.0B+28%+2%6%17.1×4.1%

How Ulta Beauty compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Ulta Beauty against its 16 peers (data as of 6 Nov 2026)
MeasureULTAPeer medianRank in peer set
1-month return+14.3%+6.3%2nd highest of 17
6-month return+23.6%+18.6%7th highest of 17
Distance from 52-week high-9.8%-15.3%6th highest of 17
Revenue growth (TTM)+11.2%+7.6%6th highest of 17
Operating margin12.6%7.5%7th highest of 17
Forward P/E21.1×18.6×7th most expensive of 17
Growth the price implies (Req g, 7 yrs)7.1%4.1%7th most demanding of 17
Growth delivered (Del g)+15.0%+7.4%3rd highest of 17
Hurdle (Req g minus delivered)-7.9 pp-3.8 pp5th least demanding of 17
ROIC minus cost of capital+17.3 pp+5.2 pp5th highest of 16
EV / EBITDA15.3×13.5×5th most expensive of 14
Net debt / EBITDA1.2×2.3×5th least indebted of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Ulta Beauty ULTAUnited States$27.6B+24%+11%13%21.1×7.1%+15.0%
Williams-Sonoma WSMUnited States$29.9B+40%+2%19%25.6×15.4%+2.9%
Tractor Supply TSCOUnited States$18.9B+20%+4%9%18.0×4.1%+7.9%
Wayfair WUnited States$15.3B+69%+8%2%29.6×47.7%-2.5%
AutoZone AZOUnited States$51.8B-8%+7%18%19.0×-2.8%+6.8%
Alimentation Couche-Tard ATD.TOCanada$54.5B+5%+12%6%18.3×1.3%+12.0%
Penske Automotive PAGUnited States$13.9B+22%+6%3%15.2×12.6%+9.2%
BJ's Wholesale Club BJUnited States$13.8B+18%+9%4%22.4×-0.7%+6.8%
Dick's Sporting Goods DKSUnited States$12.5B-35%+54%6%11.8×8.7%+12.4%
Nitori 9843.TJapan$11.7B+47%0%13%20.0×2.7%+4.9%
Carrefour CA.PAFrance$11.1B-21%-8%3%8.4×-1.2%+3.1%
O’Reilly Automotive ORLYUnited States$72.3B-3%+9%20%25.2×4.1%+8.9%
Sanrio 8136.TJapan$9.78B+33%+28%39%22.4×1.9%+36.4%
Murphy USA MUSAUnited States$9.45B-10%+20%4%17.5×-9.4%+11.5%
Carvana CVNAUnited States$81.2B-6%+50%9%35.9×43.6%+29.5%
CarMax KMXUnited States$7.31B+28%+4%2%15.5×17.6%+6.7%
Pepco Group BV PCO.WAPoland$7.18B+58%-42%15%16.8×4.6%+4.5%

Questions

Who are Ulta Beauty's main competitors?
Named competitors: Sally Beauty Holdings (SBH), e.l.f. Beauty (ELF), Sephora (LVMH) (private or unlisted), Target (TGT). The cockpit's measured peer set (industry) also includes Williams-Sonoma (WSM), Tractor Supply (TSCO), Wayfair (W), AutoZone (AZO), Alimentation Couche-Tard (ATD.TO), Penske Automotive (PAG).
Is Ulta Beauty expensive compared with its peers?
On forward p/e it trades at 21.1× against a peer median of 18.6×, 7th most expensive of 17 in its peer set. For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -8 pp: the price already allows for a slowdown.
How has Ulta Beauty stock performed?
Over six months to 6 Nov 2026 the shares returned +23.6% against +18.6% for the median peer; over one year +23.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.