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← CockpitCompetitor Analysis › SBH Sally Beauty Holdings, Inc.Open in the cockpit ↗

Sally Beauty Holdings, Inc.SBHCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Specialty Stores

Retails and distributes hair color, hair care and beauty supplies to consumers and salon professionals.

Momentum leader 87
Mkt cap
$1.71B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$23.5M
20-day average traded
Fwd P/E
8.3×
forward earnings
ROIC−WACC
+3.4 pp
WACC 8.0%
Hurdle
-4 pp
Req g minus delivered
Official | Implied
BB / BB
agencies · bond market
Next earnings
4 days
10 Nov 2026
Close · USD$18.31
1D-2.3%
1W+0.9%
1M+14.2%
3M+9.3%
6M+30.5%
YTD+28.4%
1Y+26.9%
ATR %3.7%
Beta0.77
52w lowhigh6.6% off high

What Sally Beauty does

Retails and distributes hair color, hair care and beauty supplies to consumers and salon professionals.

Earns the resale margin on products from outside makers plus its own exclusive-label lines. Sally stores serve do-it-yourself buyers and professionals, while Beauty Systems Group sells to salons through its own stores and sales consultants. It was spun out of Alberto-Culver in 2006.

Products and services

  • Sally Beauty retail stores
  • BSG professional salon distribution

Customers

  • DIY hair-color/beauty consumers
  • Licensed salon professionals

Where it sits in the supply chain

  • Consumer discretionary
  • Specialty retail
  • Beauty supply retail and distribution

What could go right

  • Professional (BSG) channel growth

What could go wrong

  • Store traffic decline versus e-commerce
  • Discretionary spending sensitivity

Moat: narrow (distribution, scale). Dual consumer-retail and professional-distribution channels give reach smaller beauty retailers lack.

Headquarters: Denton, Texas, US · Founded: 1964 · Employees: 27,000

Named competitors

  • Ulta Beauty ULTA
  • Mass-retail beauty aisles private or unlisted

Sally Beauty at a glance

Size Sally Beauty (SBH) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $1.71B, the 1893rd largest of 3,117 United States companies the cockpit tracks. Shares closed at $18.31 on 6 Nov 2026.

Performance Over six months the shares gained 30.5%, against +2.6% for the median peer and -1.1% for the United States market (cap-weighted) — 5th highest of 20 in its peer set.

Growth Revenue grew 1.1% over the last twelve months (peer median +5.5%); the operating margin is 8.6% (peer median 8.1%).

Valuation It trades at 8.3× forward earnings against a peer median of 14.6× (3rd cheapest of 18).

Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +1%, so the hurdle is -4 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.4 points above its cost of capital (8.0% WACC).

Credit Sally Beauty has 1 bond outstanding ($600M), rated BB by the agencies and trading like BB at a weighted spread of 172 bp.

Short interest Short interest is 19.5% of the free float (15 Oct 2026).

Next results Next results expected around 10 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026SBH 141Peer median 101
Six months, rebased to 100: Sally Beauty against the median of its 20 peers (local-currency closes).

Sally Beauty financials

Reported figures in USD; fiscal year ends 2025-09-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$3.73B$3.70B$3.72B$3.73B$3.82B
Revenue growth—0%0%-2%—
Gross profit$1.94B$1.91B$1.78B$1.80B$1.82B
EBITDA$418M$405M$395M$447M$465M
Net income$192M$196M$153M$185M$184M
Free cash flow$241M$173M$145M$159M$57.2M
Capital expenditure$127M$102M$101M$90.7M$99.2M
Total debt$1.52B$1.56B$1.60B$1.68B$1.73B

Quarterly statements and history in the cockpit →

Sally Beauty competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%605599HONASA0590002867SVVPETSSAH7806NWCLNFEYE8133SULBILI-ALOV257720002818SBH6-month return →1-month return →
Up and to the right = strong over both horizons. Sally Beauty is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%+60%20×40×605599HONASA0590002867SVVPETSSAH7806NWCEYELOV257720002818SBHRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Sally Beauty is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%605599HONASA002867SVVPETSNWCLNFEYE81336808LOV257720SBHGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Sally Beauty is the large dot.

Sally Beauty competitors and peer comparison

Head to head with its named competitors (SBH vs ULTA)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Sally Beauty SBH$1.71B+31%+1%9%8.3×-2.6%
Ulta Beauty ULTA$27.6B+24%+11%13%21.1×7.1%

How Sally Beauty compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sally Beauty against its 20 peers (data as of 6 Nov 2026)
MeasureSBHPeer medianRank in peer set
1-month return+14.2%+6.2%5th highest of 21
6-month return+30.5%+2.6%5th highest of 20
Distance from 52-week high-6.6%-20.2%5th highest of 21
Revenue growth (TTM)+1.1%+5.5%8th lowest of 21
Operating margin8.6%8.1%9th highest of 21
Forward P/E8.3×14.6×3rd cheapest of 18
Growth the price implies (Req g, 7 yrs)-2.6%1.5%7th least demanding of 17
Growth delivered (Del g)+1.0%+5.6%3rd lowest of 17
Hurdle (Req g minus delivered)-3.6 pp-4.7 pp8th most demanding of 17
ROIC minus cost of capital+3.4 pp+4.0 pp10th lowest of 21
EV / EBITDA7.3×8.6×7th cheapest of 16
Net debt / EBITDA3.2×1.2×4th most indebted of 18
Bond spread172 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Sally Beauty SBHUnited States$1.71B+31%+1%9%8.3×-2.6%+1.0%
Beijing Caishikou Department Store 605599.SSChina$1.71B-23%+37%4%13.3×-17.2%+32.7%
Honasa Consumer HONASA.NSIndia$1.61B+32%+21%10%52.9×42.5%+39.1%
Luk Fook Holdings (International) 0590.HKHong Kong$1.58B-9%+29%20%6.1×n/an/a
Chow Tai Seng Jewelry 002867.SZChina$1.88B-12%-22%14%13.1×1.3%+11.7%
Savers Value Village SVVUnited States$1.52B+22%+10%8%18.2×12.9%+15.0%
Pets At Home PETS.LUnited Kingdom$1.51B+48%-1%7%15.9×9.2%+5.2%
Sonic Automotive SAHUnited States$1.95B-24%+2%3%9.3×n/an/a
MTG 7806.TJapan$1.96B+36%+44%11%27.4×n/an/a
North West NWC.TOCanada$2.02B+17%+1%8%17.1×-2.8%+1.9%
Leon's Furniture LNF.TOCanada$1.43B+16%0%8%13.3×-3.3%+3.0%
National Vision EYEUnited States$1.42B-22%+8%4%16.3×15.6%+3.0%
Itochu Enex 8133.TJapan$1.41B+3%+2%3%n/a-7.1%+2.9%
Super Retail SUL.AXAustralia$2.14B+22%+3%9%13.8×6.7%+4.0%
Sun Art Retail 6808.HKHong Kong$1.37B-24%-10%0%n/a1.6%-9.4%
Bilia BILI-A.STSweden$1.37B+9%+1%3%14.6×0.9%+6.0%
Lovisa LOV.AXAustralia$2.18B+32%+18%18%27.8×21.9%+26.7%
Lalithaa Jewellery Mart LALITHAA.NSIndia$2.21Bn/a+48%6%n/an/an/a
SILICON 2 257720.KSSouth Korea$1.30B-39%+55%19%7.2×-14.8%+62.2%
Rusta RUSTA.STSweden$1.28B-17%+8%8%18.7×2.5%+7.3%
Chengdu Fusen Noble-House Industrial 002818.SZChina$1.26B-8%-22%42%11.2×-2.7%-1.0%

Sally Beauty bonds and credit

Sally Beauty has 1 bond outstanding with $600M face value. The agencies rate it BB; its bonds trade like BB. Weighted yield 6.32%, a spread of 172 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Sally Beauty's main competitors?
Named competitors: Ulta Beauty (ULTA), Mass-retail beauty aisles (private or unlisted). The cockpit's measured peer set (industry) also includes Beijing Caishikou Department Store (605599.SS), Honasa Consumer (HONASA.NS), Luk Fook Holdings (International) (0590.HK), Chow Tai Seng Jewelry (002867.SZ), Savers Value Village (SVV), Pets At Home (PETS.L).
Is Sally Beauty expensive compared with its peers?
On forward p/e it trades at 8.3× against a peer median of 14.6×, 3rd cheapest of 18 in its peer set. For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +1%, so the hurdle is -4 pp: the price already allows for a slowdown.
How has Sally Beauty stock performed?
Over six months to 6 Nov 2026 the shares returned +30.5% against +2.6% for the median peer; over one year +26.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.