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← CockpitCompetitor Analysis › 7806.T MTG Co., Ltd.Open in the cockpit ↗

MTG Co., Ltd.7806.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Discretionary›Specialty Stores

Japanese direct-to-consumer beauty and fitness device maker behind ReFa beauty rollers and SIXPAD EMS training gear.

≈ A Japanese beauty-tech DTC brand, like a combined Theragun and NuFaceMomentum strong 75
Mkt cap
$1.96B
US dollars, full cap
Free float
31%
of shares outstanding
$/day
$17.5M
20-day average traded
Fwd P/E
27.4×
forward earnings
ROIC−WACC
+7.0 pp
WACC 7.0%
Hurdle
n/a
no reverse DCF
Next earnings
5 days
11 Nov 2026
Close · JPY¥7,830
1D-9.1%
1W-15.3%
1M-16.5%
3M+0.4%
6M+35.7%
YTD+65.5%
1Y+96.7%
ATR %6.3%
52w lowhigh17.6% off high

What MTG does

Japanese direct-to-consumer beauty and fitness device maker behind ReFa beauty rollers and SIXPAD EMS training gear.

Designs its devices itself and sells them through its own online shop, department stores and beauty salons at prices above ordinary appliances. SIXPAD training devices need replaceable gel sheets, adding repeat purchases beyond the one-off device sale.

In one line: A Japanese beauty-tech DTC brand, like a combined Theragun and NuFace.

Products and services

  • ReFa beauty rollers/devices
  • SIXPAD EMS fitness devices
  • Hair care appliances

Customers

  • Consumers (beauty/fitness), largely female, in Jap

Where it sits in the supply chain

  • Consumer discretionary
  • Beauty & personal care devices
  • Direct-to-consumer brands

What could go right

  • Overseas (China/Asia) brand expansion

What could go wrong

  • Fad/fashion risk in beauty devices
  • Heavy reliance on a few flagship brands

Moat: narrow (brand, distribution). Strong celebrity-endorsed brand recognition (e.g., Cristiano Ronaldo for SIXPAD) and TV-shopping/e-commerce reach.

Headquarters: Nagoya, Japan · Founded: 2006 · Employees: 1,514

Named competitors

MTG at a glance

Size MTG (7806.T) is a Japan Consumer Discretionary company (Specialty Stores) with a market value of $1.96B, the 492nd largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥7,830 on 6 Nov 2026.

Performance Over six months the shares gained 35.7%, against +21.6% for the median peer and +1.8% for the Japan market (cap-weighted) — 5th highest of 20 in its peer set.

Growth Revenue grew 43.6% over the last twelve months (peer median +5.6%); the operating margin is 10.7% (peer median 8.7%).

Valuation It trades at 27.4× forward earnings against a peer median of 15.9× (4th most expensive of 20).

Capital Return on invested capital runs 7.0 points above its cost of capital (7.0% WACC).

Next results Next results expected around 11 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 20267806.T 128Peer median 124
Six months, rebased to 100: MTG against the median of its 20 peers (local-currency closes).

MTG financials

Reported figures in JPY; fiscal year ends 2025-09-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥131B¥98.8B¥71.9B¥60.2B¥49.0B
Revenue growth—+37%+19%+23%—
Gross profit¥84.7B¥62.0B¥43.1B¥36.9B¥31.4B
EBITDA¥18.0B¥13.1B¥4.93B¥4.39B¥3.79B
Net income¥11.9B¥7.93B¥2.28B¥1.98B¥2.68B
Free cash flown/a-¥821M-¥2.31B¥1.50B¥1.31B
Capital expendituren/a¥10.5B¥4.21B¥1.45B¥1.00B
Total debt¥18.7B¥3.71B¥178M¥133M¥122M

Quarterly statements and history in the cockpit →

MTG competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%+40%SAHNWC002867SULLOV605599SBHWOSGHONASA59040590RHSVVBOBSPETSLNF600655EYE7806.T6-month return →1-month return →
Up and to the right = strong over both horizons. MTG is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%25×50×75×SAHNWC002867SULLOV605599SBHWOSGHONASA59040590DNLMRH6006557806.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. MTG is the large dot.

MTG competitors and peer comparison

Head to head with its named competitors (7806.T vs 6752.T vs OR.PA)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
MTG 7806.T$1.96B+36%+44%11%27.4×n/a
Panasonic 6752.T$44.5B-6%+4%8%13.5×9.8%
L'Oreal OR.PA$268B+25%+3%21%32.8×18.1%

How MTG compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

MTG against its 20 peers (data as of 6 Nov 2026)
Measure7806.TPeer medianRank in peer set
1-month return-16.5%+10.9%lowest of 21
6-month return+35.7%+21.6%5th highest of 20
Distance from 52-week high-17.6%-20.3%10th highest of 21
Revenue growth (TTM)+43.6%+5.6%2nd highest of 21
Operating margin10.7%8.7%6th highest of 21
Forward P/E27.4×15.9×4th most expensive of 20
ROIC minus cost of capital+7.0 pp+2.4 pp8th highest of 21
EV / EBITDA17.6×10.5×2nd most expensive of 17
Net debt / EBITDA0.5×1.7×3rd least indebted of 18

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
MTG 7806.TJapan$1.96B+36%+44%11%27.4×n/an/a
Sonic Automotive SAHUnited States$1.95B-24%+2%3%9.3×n/an/a
North West NWC.TOCanada$2.02B+17%+1%8%17.1×-2.8%+1.9%
Chow Tai Seng Jewelry 002867.SZChina$1.88B-12%-22%14%13.1×1.3%+11.7%
Super Retail SUL.AXAustralia$2.14B+22%+3%9%13.8×6.7%+4.0%
Lovisa LOV.AXAustralia$2.18B+32%+18%18%27.8×21.9%+26.7%
Lalithaa Jewellery Mart LALITHAA.NSIndia$2.21Bn/a+48%6%n/an/an/a
Beijing Caishikou Department Store 605599.SSChina$1.71B-23%+37%4%13.3×-17.2%+32.7%
Sally Beauty SBHUnited States$1.71B+31%+1%9%8.3×-2.6%+1.0%
Watches of Switzerland WOSG.LUnited Kingdom$2.34B+43%+11%10%14.1×14.5%+15.1%
Honasa Consumer HONASA.NSIndia$1.61B+32%+21%10%52.9×42.5%+39.1%
POYA International 5904.TWOTaiwan$2.38B+65%+13%17%18.7×0.7%+7.6%
Luk Fook Holdings (International) 0590.HKHong Kong$1.58B-9%+29%20%6.1×n/an/a
Dunelm DNLM.LUnited Kingdom$2.44B+24%+3%12%11.7×2.4%+6.4%
RH RHUnited States$2.48B-2%+3%10%20.2×11.4%+3.8%
Savers Value Village SVVUnited States$1.52B+22%+10%8%18.2×12.9%+15.0%
Bob's Discount Furniture BOBSUnited States$2.54B+42%+17%9%20.2×13.4%+4.0%
Pets At Home PETS.LUnited Kingdom$1.51B+48%-1%7%15.9×9.2%+5.2%
Leon's Furniture LNF.TOCanada$1.43B+16%0%8%13.3×-3.3%+3.0%
Shanghai Yuyuan Tourist Mart 600655.SSChina$2.70B-6%-21%-3%77.3×15.9%-4.4%
National Vision EYEUnited States$1.42B-22%+8%4%16.3×15.6%+3.0%

Questions

Who are MTG's main competitors?
Named competitors: Panasonic (beauty appliances) (6752.T), Yaman Co. (private or unlisted), L'Oreal (OR.PA). The cockpit's measured peer set (industry) also includes Sonic Automotive (SAH), North West (NWC.TO), Chow Tai Seng Jewelry (002867.SZ), Super Retail (SUL.AX), Lovisa (LOV.AX), Lalithaa Jewellery Mart (LALITHAA.NS).
Is MTG expensive compared with its peers?
On forward p/e it trades at 27.4× against a peer median of 15.9×, 4th most expensive of 20 in its peer set.
How has MTG stock performed?
Over six months to 6 Nov 2026 the shares returned +35.7% against +21.6% for the median peer; over one year +96.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.