Loading…
← CockpitCompetitor Analysis › DNLM.L Dunelm Group plcOpen in the cockpit ↗

Dunelm Group plcDNLM.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Consumer Discretionary›Specialty Stores

UK homewares retailer selling furniture, soft furnishings and bedding through stores and online.

≈ A UK Bed Bath & Beyond/HomeGoods peerMomentum strong 75
Mkt cap
$2.44B
US dollars, full cap
Free float
60%
of shares outstanding
$/day
$7.78M
20-day average traded
Fwd P/E
11.7×
forward earnings
ROIC−WACC
+20.6 pp
WACC 11.3%
Hurdle
-4 pp
Req g minus delivered
Next earnings
96 days
10 Feb 2027
Close · GBP£899.50
1D-1.0%
1W+3.8%
1M+14.2%
3M+0.9%
6M+24.2%
YTD-20.4%
1Y-19.6%
ATR %3.1%
52w lowhigh23.1% off high

What Dunelm does

UK homewares retailer selling furniture, soft furnishings and bedding through stores and online.

Designs a large share of what it sells under its own label and sources direct from suppliers, which keeps more of each sale's margin than reselling other makers' brands. Out-of-town superstores carry the business, with online orders collected in store a major route.

In one line: A UK Bed Bath & Beyond/HomeGoods peer.

Products and services

  • Soft furnishings (bedding, curtains)
  • Furniture
  • Home decor

Customers

  • UK home-shopping consumers

Where it sits in the supply chain

  • Consumer Discretionary
  • Homewares retail
  • Furniture, soft furnishings, bedding

What could go right

  • UK home renovation/moving-home spending
  • Market share gains from weaker rivals

What could go wrong

  • Consumer discretionary spending sensitivity
  • Input/freight cost inflation

Moat: narrow (scale, distribution, brand). Large-format out-of-town stores combined with a strong digital/click-and-collect offer.

Headquarters: Leicester, UK · Founded: 1979 · Employees: 12,000

Named competitors

Dunelm at a glance

Size Dunelm (DNLM.L) is a United Kingdom Consumer Discretionary company (Specialty Stores) with a market value of $2.44B, the 148th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £899.50 on 6 Nov 2026.

Performance Over six months the shares gained 24.2%, against -2.2% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 7th highest of 20 in its peer set.

Growth Revenue grew 3.1% over the last twelve months (peer median +10.8%); the operating margin is 11.9% (peer median 8.4%).

Valuation It trades at 11.7× forward earnings against a peer median of 17.1× (5th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 2% a year for seven years (Req g). Recent delivered growth is +6%, so the hurdle is -4 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 20.6 points above its cost of capital (11.3% WACC).

Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026DNLM.L 126Peer median 101
Six months, rebased to 100: Dunelm against the median of its 20 peers (local-currency closes).

Dunelm financials

Reported figures in GBP; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue£1.83B£1.83B£1.77B£1.71B£1.64B
Revenue growth—+3%+4%+4%—
Gross profit£872M£872M£846M£803M£742M
EBITDA£305M£306M£300M£295M£278M
Net income£156M£156M£156M£151M£152M
Free cash flow£235M£235M£217M£199M£218M
Capital expenditure£42.7M£42.7M£44.5M£32.4M£21.8M
Total debtn/a£384M£378M£327M£334M

Quarterly statements and history in the cockpit →

Dunelm competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%+40%RH5904BOBSWOSG600655LOVAAPSULNWC7806SAH141AGPIWRBY002867APE9896SBHDNLM.L6-month return →1-month return →
Up and to the right = strong over both horizons. Dunelm is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%+75%25×50×75×RH5904BOBSWOSG600655LOVAAPNWC7806SAH141AGPIWRBY0028679896605599DNLM.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Dunelm is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%RH5904BOBSWOSG600655LOVAAPNWC141AGPI9896605599SBHDNLM.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Dunelm is the large dot.

Dunelm competitors and peer comparison

Head to head with its named competitors (DNLM.L vs NXT.L vs MKS.L vs BME.L)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Dunelm DNLM.L$2.44B+24%+3%12%11.7×2.4%
Next NXT.L$23.8B+24%+13%19%18.8×12.5%
Marks and Spencer MKS.L$12.1B+40%+21%5%13.1×6.5%
B&M European Value Retail BME.L$3.79B+71%+4%8%12.9×-0.6%
DFS Furniture DFS.L$420M+12%+3%7%9.0×-2.5%

How Dunelm compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Dunelm against its 20 peers (data as of 6 Nov 2026)
MeasureDNLM.LPeer medianRank in peer set
1-month return+14.2%+9.5%7th highest of 21
6-month return+24.2%-2.2%7th highest of 20
Distance from 52-week high-23.1%-20.3%9th lowest of 21
Revenue growth (TTM)+3.1%+10.8%8th lowest of 21
Operating margin11.9%8.4%5th highest of 21
Forward P/E11.7×17.1×5th cheapest of 20
Growth the price implies (Req g, 7 yrs)2.4%5.8%8th least demanding of 17
Growth delivered (Del g)+6.4%+8.0%8th lowest of 17
Hurdle (Req g minus delivered)-4.1 pp-4.2 pp9th least demanding of 17
ROIC minus cost of capital+20.6 pp+2.0 pp3rd highest of 21
EV / EBITDA7.1×11.7×4th cheapest of 17
Net debt / EBITDA1.2×2.1×5th least indebted of 18

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Dunelm DNLM.LUnited Kingdom$2.44B+24%+3%12%11.7×2.4%+6.4%
RH RHUnited States$2.48B-2%+3%10%20.2×11.4%+3.8%
POYA International 5904.TWOTaiwan$2.38B+65%+13%17%18.7×0.7%+7.6%
Bob's Discount Furniture BOBSUnited States$2.54B+42%+17%9%20.2×13.4%+4.0%
Watches of Switzerland WOSG.LUnited Kingdom$2.34B+43%+11%10%14.1×14.5%+15.1%
Lalithaa Jewellery Mart LALITHAA.NSIndia$2.21Bn/a+48%6%n/an/an/a
Shanghai Yuyuan Tourist Mart 600655.SSChina$2.70B-6%-21%-3%77.3×15.9%-4.4%
Lovisa LOV.AXAustralia$2.18B+32%+18%18%27.8×21.9%+26.7%
Advance Auto Parts AAPUnited States$2.75B-19%-1%4%19.2×5.6%-3.2%
Super Retail SUL.AXAustralia$2.14B+22%+3%9%13.8×6.7%+4.0%
North West NWC.TOCanada$2.02B+17%+1%8%17.1×-2.8%+1.9%
MTG 7806.TJapan$1.96B+36%+44%11%27.4×n/an/a
Sonic Automotive SAHUnited States$1.95B-24%+2%3%9.3×n/an/a
TRIAL Holdings.Inc 141A.TJapan$3.12B+2%+69%2%43.1×11.0%+53.9%
Group 1 Automotive GPIUnited States$3.12B-27%-3%5%7.1×-6.1%+16.3%
Warby Parker WRBYUnited States$3.15B-14%+11%0%57.8×n/an/a
Chow Tai Seng Jewelry 002867.SZChina$1.88B-12%-22%14%13.1×1.3%+11.7%
Eagers Automotive APE.AXAustralia$3.18B-31%+19%4%16.5×5.9%+8.3%
MINISO 9896.HKHong Kong$3.34B-25%+31%13%9.9×1.5%+18.5%
Beijing Caishikou Department Store 605599.SSChina$1.71B-23%+37%4%13.3×-17.2%+32.7%
Sally Beauty SBHUnited States$1.71B+31%+1%9%8.3×-2.6%+1.0%

Questions

Who are Dunelm's main competitors?
Named competitors: Next Home (Next plc) (NXT.L), The Range (private or unlisted), Marks and Spencer (MKS.L), B&M European Value Retail (BME.L), DFS Furniture (DFS.L). The cockpit's measured peer set (industry) also includes RH (RH), POYA International (5904.TWO), Bob's Discount Furniture (BOBS), Watches of Switzerland (WOSG.L), Lalithaa Jewellery Mart (LALITHAA.NS), Shanghai Yuyuan Tourist Mart (600655.SS).
Is Dunelm expensive compared with its peers?
On forward p/e it trades at 11.7× against a peer median of 17.1×, 5th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 2% a year for seven years (Req g). Recent delivered growth is +6%, so the hurdle is -4 pp: the price already allows for a slowdown.
How has Dunelm stock performed?
Over six months to 6 Nov 2026 the shares returned +24.2% against -2.2% for the median peer; over one year -19.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.