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← CockpitCompetitor Analysis › WOSG.L Watches of Switzerland Group PLCOpen in the cockpit ↗

Watches of Switzerland Group PLCWOSG.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Consumer Discretionary›Specialty Stores

UK luxury watch and jewelry retailer selling brands like Rolex and Patek Philippe through stores in the UK and US.

≈ The UK's authorized Rolex/luxury watch retail leader, expanding into the USMomentum leader 83
Mkt cap
$2.34B
US dollars, full cap
Free float
93%
of shares outstanding
$/day
$5.60M
20-day average traded
Fwd P/E
14.1×
forward earnings
ROIC−WACC
-3.0 pp
WACC 15.0%
Hurdle
-1 pp
Req g minus delivered
Next earnings
34 days
10 Dec 2026
Close · GBP£747.00
1D-1.6%
1W+0.3%
1M+12.1%
3M-2.0%
6M+42.6%
YTD+57.6%
1Y+86.1%
ATR %3.7%
52w lowhigh6.8% off high

What Watches of Switzerland does

UK luxury watch and jewelry retailer selling brands like Rolex and Patek Philippe through stores in the UK and US.

Brands decide which retailers get scarce models and how many, so allocation, not demand, caps sales of the best-known watches. Rolex's 2023 purchase of the Swiss retailer Bucherer showed makers can move into retail themselves. Many shops are brand-dedicated boutiques opened with the maker's approval.

In one line: The UK's authorized Rolex/luxury watch retail leader, expanding into the US.

Products and services

  • Rolex & luxury watch retail
  • Jewelry retail
  • US store expansion

Customers

  • Affluent watch/jewelry consumers (UK, US)

Where it sits in the supply chain

  • Consumer Discretionary
  • Luxury retail
  • Authorized luxury watch & jewelry…

What could go right

  • US market store expansion
  • Luxury watch demand growth

What could go wrong

  • Dependence on Rolex/brand-partner allocation decisions
  • Luxury spending cyclicality

Moat: narrow (distribution, brand, scale). Authorized-dealer relationships with Rolex and other luxury brands are scarce and hard to obtain.

Headquarters: Leicester, UK

Named competitors

Watches of Switzerland at a glance

Size Watches of Switzerland (WOSG.L) is a United Kingdom Consumer Discretionary company (Specialty Stores) with a market value of $2.34B, the 150th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £747.00 on 6 Nov 2026.

Performance Over six months the shares gained 42.6%, against -2.2% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 2nd highest of 20 in its peer set.

Growth Revenue grew 10.7% over the last twelve months (peer median +7.2%); the operating margin is 9.8% (peer median 8.4%).

Valuation It trades at 14.1× forward earnings against a peer median of 17.1× (9th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -1 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.0 points below its cost of capital (15.0% WACC).

Next results Next results expected around 10 Dec 2026 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026WOSG.L 141Peer median 101
Six months, rebased to 100: Watches of Switzerland against the median of its 20 peers (local-currency closes).

Watches of Switzerland financials

Reported figures in GBP; fiscal year ends 2026-04-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£1.83B£1.83B£1.65B£1.54B£1.54B
Revenue growth—+11%+7%0%—
Gross profit£237M£237M£213M£189M£219M
EBITDA£280M£280M£268M£250M£265M
Net income£98.8M£98.8M£53.8M£59.1M£122M
Free cash flow£174M£174M£101M£104M£132M
Capital expenditure£71.6M£71.6M£75.4M£84.0M£77.7M
Total debtn/a£548M£647M£574M£530M

Quarterly statements and history in the cockpit →

Watches of Switzerland competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%+40%5904DNLMRHLOVBOBSSUL600655NWCAAP7806SAH002867141AGPIWRBYAPESBH9896WOSG.L6-month return →1-month return →
Up and to the right = strong over both horizons. Watches of Switzerland is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%+75%25×50×75×5904DNLMRHLOVBOBSSUL600655NWC7806SAH002867141AWRBYAPE6055999896WOSG.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Watches of Switzerland is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%5904DNLMRHLOVBOBS600655NWCAAP141AGPI6055999896WOSG.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Watches of Switzerland is the large dot.

Watches of Switzerland competitors and peer comparison

Head to head with its named competitors (WOSG.L vs 1929.HK vs AGS.SI vs SIG)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Watches of Switzerland WOSG.L$2.34B+43%+11%10%14.1×14.5%
Chow Tai Fook 1929.HK$15.0B+3%+5%19%11.3×-8.1%
Hour Glass AGS.SI$1.38B+10%+18%15%10.4×-8.7%
Signet Jewelers SIG$4.37B+34%+1%7%9.4×-1.3%

How Watches of Switzerland compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Watches of Switzerland against its 20 peers (data as of 6 Nov 2026)
MeasureWOSG.LPeer medianRank in peer set
1-month return+12.1%+9.5%9th highest of 21
6-month return+42.6%-2.2%2nd highest of 20
Distance from 52-week high-6.8%-22.7%4th highest of 21
Revenue growth (TTM)+10.7%+7.2%11th highest of 21
Operating margin9.8%8.4%8th highest of 21
Forward P/E14.1×17.1×9th cheapest of 20
Growth the price implies (Req g, 7 yrs)14.5%4.0%3rd most demanding of 17
Growth delivered (Del g)+15.1%+7.0%6th highest of 17
Hurdle (Req g minus delivered)-0.6 pp-4.4 pp6th most demanding of 17
ROIC minus cost of capital-3.0 pp+3.0 pp3rd lowest of 21
EV / EBITDA8.0×11.7×7th cheapest of 17
Net debt / EBITDA1.7×2.1×9th least indebted of 18

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Watches of Switzerland WOSG.LUnited Kingdom$2.34B+43%+11%10%14.1×14.5%+15.1%
POYA International 5904.TWOTaiwan$2.38B+65%+13%17%18.7×0.7%+7.6%
Dunelm DNLM.LUnited Kingdom$2.44B+24%+3%12%11.7×2.4%+6.4%
RH RHUnited States$2.48B-2%+3%10%20.2×11.4%+3.8%
Lalithaa Jewellery Mart LALITHAA.NSIndia$2.21Bn/a+48%6%n/an/an/a
Lovisa LOV.AXAustralia$2.18B+32%+18%18%27.8×21.9%+26.7%
Bob's Discount Furniture BOBSUnited States$2.54B+42%+17%9%20.2×13.4%+4.0%
Super Retail SUL.AXAustralia$2.14B+22%+3%9%13.8×6.7%+4.0%
Shanghai Yuyuan Tourist Mart 600655.SSChina$2.70B-6%-21%-3%77.3×15.9%-4.4%
North West NWC.TOCanada$2.02B+17%+1%8%17.1×-2.8%+1.9%
Advance Auto Parts AAPUnited States$2.75B-19%-1%4%19.2×5.6%-3.2%
MTG 7806.TJapan$1.96B+36%+44%11%27.4×n/an/a
Sonic Automotive SAHUnited States$1.95B-24%+2%3%9.3×n/an/a
Chow Tai Seng Jewelry 002867.SZChina$1.88B-12%-22%14%13.1×1.3%+11.7%
TRIAL Holdings.Inc 141A.TJapan$3.12B+2%+69%2%43.1×11.0%+53.9%
Group 1 Automotive GPIUnited States$3.12B-27%-3%5%7.1×-6.1%+16.3%
Warby Parker WRBYUnited States$3.15B-14%+11%0%57.8×n/an/a
Eagers Automotive APE.AXAustralia$3.18B-31%+19%4%16.5×5.9%+8.3%
Beijing Caishikou Department Store 605599.SSChina$1.71B-23%+37%4%13.3×-17.2%+32.7%
Sally Beauty SBHUnited States$1.71B+31%+1%9%8.3×-2.6%+1.0%
MINISO 9896.HKHong Kong$3.34B-25%+31%13%9.9×1.5%+18.5%

Questions

Who are Watches of Switzerland's main competitors?
Named competitors: Bucherer (private or unlisted), Chow Tai Fook Jewellery (1929.HK), The Hour Glass (AGS.SI), Signet Jewelers (SIG). The cockpit's measured peer set (industry) also includes POYA International (5904.TWO), Dunelm (DNLM.L), RH (RH), Lalithaa Jewellery Mart (LALITHAA.NS), Lovisa (LOV.AX), Bob's Discount Furniture (BOBS).
Is Watches of Switzerland expensive compared with its peers?
On forward p/e it trades at 14.1× against a peer median of 17.1×, 9th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +15%, so the hurdle is -1 pp: the price already allows for a slowdown.
How has Watches of Switzerland stock performed?
Over six months to 6 Nov 2026 the shares returned +42.6% against -2.2% for the median peer; over one year +86.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.