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← CockpitCompetitor Analysis › SAH Sonic Automotive, Inc. Class AOpen in the cockpit ↗

Sonic Automotive, Inc. Class ASAHCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Specialty Stores

Operates new and used car dealerships plus EchoPark, a standalone used-vehicle retail brand, across the US.

Momentum weak 25
Mkt cap
$1.95B
US dollars, full cap
Free float
55%
of shares outstanding
$/day
$17.8M
20-day average traded
Fwd P/E
9.3×
forward earnings
ROIC−WACC
+0.1 pp
WACC 6.7%
Hurdle
n/a
no reverse DCF
Official | Implied
BB- / BB+
agencies · bond market
Next earnings
103 days
17 Feb 2027
Close · USD$61.71
1D-1.7%
1W-2.4%
1M+0.3%
3M-22.9%
6M-24.0%
YTD-0.2%
1Y+1.1%
ATR %5.1%
Beta0.68
52w lowhigh45.7% off high

What Sonic Automotive does

Operates new and used car dealerships plus EchoPark, a standalone used-vehicle retail brand, across the US.

Earns more from servicing and parts and from arranging loans and insurance for buyers than from the new cars themselves, which carry thin dealer margins. The family of founder Bruton Smith keeps control through shares carrying extra votes.

Products and services

  • New vehicle dealerships
  • Used vehicle dealerships (EchoPark)
  • Parts and service

Customers

  • Vehicle buyers across US dealership markets

Where it sits in the supply chain

  • Consumer discretionary
  • Auto retail
  • New/used vehicle dealerships

What could go right

  • EchoPark used-vehicle format scaling to profitability

What could go wrong

  • New/used vehicle sales cyclicality
  • EchoPark turnaround execution risk

Moat: narrow (scale, distribution). Multi-brand dealership scale plus a distinct low-cost used-car format (EchoPark).

Headquarters: Charlotte, North Carolina, US · Founded: 1997 · Employees: 11,000

Named competitors

Sonic Automotive at a glance

Size Sonic Automotive (SAH) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $1.95B, the 1809th largest of 3,117 United States companies the cockpit tracks. Shares closed at $61.71 on 6 Nov 2026.

Performance Over six months the shares fell 24.0%, against +22.1% for the median peer and -1.1% for the United States market (cap-weighted) — lowest of 20 in its peer set.

Growth Revenue grew 2.0% over the last twelve months (peer median +8.9%); the operating margin is 3.2% (peer median 9.0%).

Valuation It trades at 9.3× forward earnings against a peer median of 16.3× (3rd cheapest of 20).

Capital Return on invested capital runs 0.1 points above its cost of capital (6.7% WACC).

Credit Sonic Automotive has 1 bond outstanding ($500M), rated BB- by the agencies and trading like BB+ at a weighted spread of 151 bp.

Short interest Short interest is 12.6% of the free float (15 Oct 2026).

Next results Next results expected around 17 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012014011 May 202611 Aug 20266 Nov 2026Peer median 126SAH 76
Six months, rebased to 100: Sonic Automotive against the median of its 20 peers (local-currency closes).

Sonic Automotive financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$15.5B$15.2B$14.2B$14.4B$14.0B
Revenue growth—+7%-1%+3%—
Gross profit$2.27B$2.22B$2.04B$2.10B$2.19B
EBITDA$654M$710M$610M$666M$762M
Net income$206M$119M$216M$178M$88.5M
Free cash flow-$261M$398M-$89.6M-$256M$154M
Capital expenditure$261M$150M$187M$204M$227M
Total debt$4.72B$4.23B$4.13B$3.86B$3.49B

Quarterly statements and history in the cockpit →

Sonic Automotive competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%+40%7806NWC002867SULLOV605599SBHWOSGHONASA59040590RHSVVPETSBOBSLNFEYE600655SAH6-month return →1-month return →
Up and to the right = strong over both horizons. Sonic Automotive is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%25×50×75×7806NWC002867SULLOV605599SBHWOSGHONASA59040590RHEYE600655SAHRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Sonic Automotive is the large dot.

Sonic Automotive competitors and peer comparison

Head to head with its named competitors (SAH vs ABG vs GPI vs LAD)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Sonic Automotive SAH$1.95B-24%+2%3%9.3×n/a
Asbury Automotive ABG$3.64B+1%-1%5%7.6×-2.4%
Group 1 Automotive GPI$3.12B-27%-3%5%7.1×-6.1%
Lithia Motors LAD$6.68B+5%+1%4%8.0×n/a
CarMax KMX$7.31B+28%+4%2%15.5×17.6%

How Sonic Automotive compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sonic Automotive against its 20 peers (data as of 6 Nov 2026)
MeasureSAHPeer medianRank in peer set
1-month return+0.3%+10.9%5th lowest of 21
6-month return-24.0%+22.1%lowest of 20
Distance from 52-week high-45.7%-17.9%2nd lowest of 21
Revenue growth (TTM)+2.0%+8.9%7th lowest of 21
Operating margin3.2%9.0%2nd lowest of 21
Forward P/E9.3×16.3×3rd cheapest of 20
ROIC minus cost of capital+0.1 pp+3.6 pp8th lowest of 21
Net debt / EBITDA7.2×1.7×2nd most indebted of 18
Bond spread151 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Sonic Automotive SAHUnited States$1.95B-24%+2%3%9.3×n/an/a
MTG 7806.TJapan$1.96B+36%+44%11%27.4×n/an/a
North West NWC.TOCanada$2.02B+17%+1%8%17.1×-2.8%+1.9%
Chow Tai Seng Jewelry 002867.SZChina$1.88B-12%-22%14%13.1×1.3%+11.7%
Super Retail SUL.AXAustralia$2.14B+22%+3%9%13.8×6.7%+4.0%
Lovisa LOV.AXAustralia$2.18B+32%+18%18%27.8×21.9%+26.7%
Lalithaa Jewellery Mart LALITHAA.NSIndia$2.21Bn/a+48%6%n/an/an/a
Beijing Caishikou Department Store 605599.SSChina$1.71B-23%+37%4%13.3×-17.2%+32.7%
Sally Beauty SBHUnited States$1.71B+31%+1%9%8.3×-2.6%+1.0%
Watches of Switzerland WOSG.LUnited Kingdom$2.34B+43%+11%10%14.1×14.5%+15.1%
Honasa Consumer HONASA.NSIndia$1.61B+32%+21%10%52.9×42.5%+39.1%
POYA International 5904.TWOTaiwan$2.38B+65%+13%17%18.7×0.7%+7.6%
Luk Fook Holdings (International) 0590.HKHong Kong$1.58B-9%+29%20%6.1×n/an/a
Dunelm DNLM.LUnited Kingdom$2.44B+24%+3%12%11.7×2.4%+6.4%
RH RHUnited States$2.48B-2%+3%10%20.2×11.4%+3.8%
Savers Value Village SVVUnited States$1.52B+22%+10%8%18.2×12.9%+15.0%
Pets At Home PETS.LUnited Kingdom$1.51B+48%-1%7%15.9×9.2%+5.2%
Bob's Discount Furniture BOBSUnited States$2.54B+42%+17%9%20.2×13.4%+4.0%
Leon's Furniture LNF.TOCanada$1.43B+16%0%8%13.3×-3.3%+3.0%
National Vision EYEUnited States$1.42B-22%+8%4%16.3×15.6%+3.0%
Shanghai Yuyuan Tourist Mart 600655.SSChina$2.70B-6%-21%-3%77.3×15.9%-4.4%

Sonic Automotive bonds and credit

Sonic Automotive has 1 bond outstanding with $500M face value. The agencies rate it BB-; its bonds trade like BB+. Weighted yield 6.13%, a spread of 151 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Sonic Automotive's main competitors?
Named competitors: Asbury Automotive Group (ABG), Group 1 Automotive (GPI), Lithia Motors (LAD), CarMax (KMX). The cockpit's measured peer set (industry) also includes MTG (7806.T), North West (NWC.TO), Chow Tai Seng Jewelry (002867.SZ), Super Retail (SUL.AX), Lovisa (LOV.AX), Lalithaa Jewellery Mart (LALITHAA.NS).
Is Sonic Automotive expensive compared with its peers?
On forward p/e it trades at 9.3× against a peer median of 16.3×, 3rd cheapest of 20 in its peer set.
How has Sonic Automotive stock performed?
Over six months to 6 Nov 2026 the shares returned -24.0% against +22.1% for the median peer; over one year +1.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.