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Licenses and merchandises characters like Hello Kitty across toys, apparel and theme parks worldwide.
Licenses and merchandises characters like Hello Kitty across toys, apparel and theme parks worldwide.
Earns mainly royalties from other companies that license its characters for toys, clothing and snacks, a model that needs little capital, with direct shop and online merchandise and the Puroland theme park as smaller lines. Since around 2020 it has deliberately broadened from Hello Kitty to Kuromi, My Melody and Cinnamoroll and grown sales outside Japan.
In one line: A smaller Disney Consumer Products, character-licensing focused.
Moat: wide (brand, IP / patents). Hello Kitty is one of the world's most recognized character IPs, licensed across countless categories.
Headquarters: Tokyo, Japan · Founded: 1960 · Employees: 2,157
Size Sanrio (8136.T) is a Japan Consumer Discretionary company (Specialty Stores) with a market value of $9.78B, the 139th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥1,216 on 6 Nov 2026.
Performance Over six months the shares gained 32.9%, against +14.1% for the median peer and +1.8% for the Japan market (cap-weighted) — 7th highest of 21 in its peer set.
Growth Revenue grew 27.6% over the last twelve months (peer median +3.8%); the operating margin is 39.5% (peer median 4.8%).
Valuation It trades at 22.4× forward earnings against a peer median of 15.4× (5th most expensive of 21).
Price implies For today's price to make sense, revenue must grow about 2% a year for seven years (Req g). Recent delivered growth is +36%, so the hurdle is -35 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 132.9 points above its cost of capital (5.8% WACC).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | ¥203B | ¥194B | ¥145B | ¥100.0B | ¥72.6B |
| Revenue growth | — | +34% | +45% | +38% | — |
| Gross profit | ¥156B | ¥149B | ¥109B | ¥71.1B | ¥49.1B |
| EBITDA | ¥83.2B | ¥80.9B | ¥54.1B | ¥28.9B | ¥15.2B |
| Net income | ¥55.9B | ¥54.6B | ¥41.7B | ¥17.6B | ¥8.16B |
| Free cash flow | n/a | ¥50.5B | ¥39.6B | ¥20.5B | ¥10.9B |
| Capital expenditure | n/a | ¥5.68B | ¥3.80B | ¥2.34B | ¥1.00B |
| Total debt | ¥12.6B | ¥19.0B | ¥45.3B | ¥54.7B | ¥23.5B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Sanrio 8136.T | $9.78B | +33% | +28% | 39% | 22.4× | 1.9% |
| Walt Disney Company (The) DIS | $202B | +9% | +5% | 15% | 15.4× | 14.2% |
| Bandai Namco 7832.T | $26.1B | +76% | +9% | 15% | 25.5× | -0.4% |
| Pop Mart 9992.HK | $23.8B | -11% | +87% | 45% | 17.5× | 3.8% |
| Mattel MAT | $4.39B | 0% | +3% | 9% | 12.8× | 0.2% |
| Hasbro HAS | $16.6B | +22% | +19% | 31% | 17.3× | -9.8% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 8136.T | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +1.1% | +6.6% | 7th lowest of 21 |
| 6-month return | +32.9% | +14.1% | 7th highest of 21 |
| Distance from 52-week high | -20.0% | -13.5% | 8th lowest of 21 |
| Revenue growth (TTM) | +27.6% | +3.8% | 3rd highest of 21 |
| Operating margin | 39.5% | 4.8% | highest of 21 |
| Forward P/E | 22.4× | 15.4× | 5th most expensive of 21 |
| Growth the price implies (Req g, 7 yrs) | 1.9% | 4.4% | 7th least demanding of 17 |
| Growth delivered (Del g) | +36.4% | +6.7% | highest of 17 |
| Hurdle (Req g minus delivered) | -34.5 pp | -3.0 pp | least demanding of 17 |
| ROIC minus cost of capital | +132.9 pp | +2.3 pp | highest of 20 |
| EV / EBITDA | 17.0× | 9.8× | 2nd most expensive of 17 |
| Net debt / EBITDA | -1.5× | 3.0× | least indebted of 21 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Sanrio 8136.T | Japan | $9.78B | +33% | +28% | 39% | 22.4× | 1.9% | +36.4% |
| Murphy USA MUSA | United States | $9.45B | -10% | +20% | 4% | 17.5× | -9.4% | +11.5% |
| Carrefour CA.PA | France | $11.1B | -21% | -8% | 3% | 8.4× | -1.2% | +3.1% |
| Nitori 9843.T | Japan | $11.7B | +47% | 0% | 13% | 20.0× | 2.7% | +4.9% |
| Dick's Sporting Goods DKS | United States | $12.5B | -35% | +54% | 6% | 11.8× | 8.7% | +12.4% |
| CarMax KMX | United States | $7.31B | +28% | +4% | 2% | 15.5× | 17.6% | +6.7% |
| Pepco Group BV PCO.WA | Poland | $7.18B | +58% | -42% | 15% | 16.8× | 4.6% | +4.5% |
| BJ's Wholesale Club BJ | United States | $13.8B | +18% | +9% | 4% | 22.4× | -0.7% | +6.8% |
| Penske Automotive PAG | United States | $13.9B | +22% | +6% | 3% | 15.2× | 12.6% | +9.2% |
| Lithia Motors LAD | United States | $6.68B | +5% | +1% | 4% | 8.0× | n/a | n/a |
| Kalyan Jewellers India KALYANKJIL.NS | India | $6.47B | +44% | +46% | 6% | 37.6× | n/a | n/a |
| Wayfair W | United States | $15.3B | +69% | +8% | 2% | 29.6× | 47.7% | -2.5% |
| Ultrapar Participacoes S.A. Sponsored ADR UGP | United States | $6.12B | -11% | +20% | 5% | 7.0× | -12.6% | +12.2% |
| AutoNation AN | United States | $5.88B | -11% | -2% | 5% | 8.3× | n/a | n/a |
| Frasers FRAS.L | United Kingdom | $5.64B | +44% | +8% | 7% | 9.1× | n/a | n/a |
| Rush Enterprises RUSHA | United States | $5.54B | +6% | -3% | 5% | 15.4× | 7.9% | +9.4% |
| Tractor Supply TSCO | United States | $18.9B | +20% | +4% | 9% | 18.0× | 4.1% | +7.9% |
| PriceSmart PSMT | United States | $5.02B | +3% | +12% | 5% | 27.2× | 10.5% | +10.2% |
| Endeavour EDV.AX | Australia | $4.48B | +10% | +1% | 4% | 21.4× | 14.9% | +1.0% |
| Signet Jewelers SIG | United States | $4.37B | +34% | +1% | 7% | 9.4× | -1.3% | +5.4% |
| Bath & Body Works BBWI | United States | $4.31B | +8% | -2% | 15% | 8.3× | -8.8% | +2.5% |