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← CockpitCompetitor Analysis › BBWI Bath & Body Works, Inc.Open in the cockpit ↗

Bath & Body Works, Inc.BBWICompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Specialty Stores

Sells personal care and home fragrance products—candles, lotions, soaps—through its own stores and online.

Momentum leader 82
Mkt cap
$4.31B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$138M
20-day average traded
Fwd P/E
8.3×
forward earnings
ROIC−WACC
+21.0 pp
WACC 8.3%
Hurdle
-11 pp
Req g minus delivered
Official | Implied
BB+ / BB
agencies · bond market
Next earnings
12 days
18 Nov 2026
Close · USD$21.36
1D-3.3%
1W-6.2%
1M+20.6%
3M+10.6%
6M+8.3%
YTD+6.4%
1Y-9.7%
ATR %4.5%
Beta1.37
52w lowhigh14.3% off high

What Bath & Body Works does

Sells personal care and home fragrance products—candles, lotions, soaps—through its own stores and online.

Sells almost entirely through its own stores and website, driven by seasonal collections and frequent promotions, with international sales mostly through franchise and wholesale partners. It became a standalone business in 2021 when Victoria's Secret was separated from the old L Brands.

Products and services

  • Candles/home fragrance
  • Body care/lotions
  • Soaps/sanitizers

Customers

  • US and international mall/off-mall shoppers

Where it sits in the supply chain

  • Consumer discretionary
  • Specialty retail
  • Personal care and home fragrance retail

What could go right

  • International licensing/franchise expansion

What could go wrong

  • Mall traffic decline
  • Discretionary spending sensitivity

Moat: narrow (brand, distribution). Long-established fragrance/personal-care brand and store footprint versus mass-market and prestige rivals.

Headquarters: Columbus, Ohio, US · Founded: 1990 · Employees: 60,735

Named competitors

Bath & Body Works at a glance

Size Bath & Body Works (BBWI) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $4.31B, the 1298th largest of 3,117 United States companies the cockpit tracks. Shares closed at $21.36 on 6 Nov 2026.

Performance Over six months the shares gained 8.3%, against +2.3% for the median peer and -1.1% for the United States market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue fell 2.2% over the last twelve months (peer median +2.6%); the operating margin is 14.9% (peer median 4.7%).

Valuation It trades at 8.3× forward earnings against a peer median of 15.4× (6th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -11 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 21.0 points above its cost of capital (8.3% WACC).

Credit Bath & Body Works has 7 bonds outstanding ($3.38B), rated BB+ by the agencies and trading like BB at a weighted spread of 188 bp.

Short interest Short interest is 8.7% of the free float (15 Oct 2026).

Next results Next results expected around 18 Nov 2026 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026BBWI 111Peer median 103
Six months, rebased to 100: Bath & Body Works against the median of its 20 peers (local-currency closes).

Bath & Body Works financials

Reported figures in USD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$7.21B$7.29B$7.31B$7.43B$7.56B
Revenue growth—0%-2%-2%—
Gross profit$3.10B$3.19B$3.23B$3.23B$3.25B
EBITDA$1.32B$1.41B$1.55B$1.55B$1.59B
Net income$781M$649M$798M$878M$800M
Free cash flow$1.03B$865M$660M$656M$816M
Capital expenditure$242M$237M$226M$298M$328M
Total debt$4.74B$4.95B$4.96B$5.57B$6.05B

Quarterly statements and history in the cockpit →

Bath & Body Works competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%+20%SIGASOEDVPSMTABGRUSHA9896FRASAPEANWRBYGPI141AUGPKALYANKJILLADAAP600655PCOKMXBBWI6-month return →1-month return →
Up and to the right = strong over both horizons. Bath & Body Works is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%20×40×60×SIGASOEDVPSMTABGRUSHA9896FRASAPEWRBYGPI141AUGPKALYANKJILAAP600655PCOBBWIRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Bath & Body Works is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%SIGASOEDVPSMTABGRUSHA9896GPI141AUGPAAP600655PCOKMXBBWIGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Bath & Body Works is the large dot.

Bath & Body Works competitors and peer comparison

Head to head with its named competitors (BBWI vs ULTA vs NWL vs VSXY)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Bath & Body Works BBWI$4.31B+8%-2%15%8.3×-8.8%
Ulta Beauty ULTA$27.6B+24%+11%13%21.1×7.1%
Newell Brands NWL$2.33B+20%+1%9%8.2×0.4%
Victoria's Secret & VSXY$8.62B+125%+10%8%21.4×20.0%

How Bath & Body Works compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Bath & Body Works against its 20 peers (data as of 6 Nov 2026)
MeasureBBWIPeer medianRank in peer set
1-month return+20.6%+7.1%3rd highest of 21
6-month return+8.3%+2.3%8th highest of 21
Distance from 52-week high-14.3%-19.9%8th highest of 21
Revenue growth (TTM)-2.2%+2.6%5th lowest of 21
Operating margin14.9%4.7%2nd highest of 21
Forward P/E8.3×15.4×6th cheapest of 21
Growth the price implies (Req g, 7 yrs)-8.8%5.6%2nd least demanding of 16
Growth delivered (Del g)+2.5%+8.3%5th lowest of 16
Hurdle (Req g minus delivered)-11.3 pp-2.4 pp6th least demanding of 16
ROIC minus cost of capital+21.0 pp+0.1 pphighest of 21
EV / EBITDA6.3×9.3×2nd cheapest of 18
Net debt / EBITDA3.0×2.8×9th most indebted of 20
Bond spread188 bp150 bp3rd widest of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Bath & Body Works BBWIUnited States$4.31B+8%-2%15%8.3×-8.8%+2.5%
Signet Jewelers SIGUnited States$4.37B+34%+1%7%9.4×-1.3%+5.4%
Academy Sports and Outdoors ASOUnited States$4.14B+24%+4%10%9.9×-1.2%+1.2%
Endeavour EDV.AXAustralia$4.48B+10%+1%4%21.4×14.9%+1.0%
PriceSmart PSMTUnited States$5.02B+3%+12%5%27.2×10.5%+10.2%
Asbury Automotive ABGUnited States$3.64B+1%-1%5%7.6×-2.4%+20.3%
Rush Enterprises RUSHAUnited States$5.54B+6%-3%5%15.4×7.9%+9.4%
MINISO 9896.HKHong Kong$3.34B-25%+31%13%9.9×1.5%+18.5%
Frasers FRAS.LUnited Kingdom$5.64B+44%+8%7%9.1×n/an/a
Eagers Automotive APE.AXAustralia$3.18B-31%+19%4%16.5×5.9%+8.3%
AutoNation ANUnited States$5.88B-11%-2%5%8.3×n/an/a
Warby Parker WRBYUnited States$3.15B-14%+11%0%57.8×n/an/a
Group 1 Automotive GPIUnited States$3.12B-27%-3%5%7.1×-6.1%+16.3%
TRIAL Holdings.Inc 141A.TJapan$3.12B+2%+69%2%43.1×11.0%+53.9%
Ultrapar Participacoes S.A. Sponsored ADR UGPUnited States$6.12B-11%+20%5%7.0×-12.6%+12.2%
Kalyan Jewellers India KALYANKJIL.NSIndia$6.47B+44%+46%6%37.6×n/an/a
Lithia Motors LADUnited States$6.68B+5%+1%4%8.0×n/an/a
Advance Auto Parts AAPUnited States$2.75B-19%-1%4%19.2×5.6%-3.2%
Shanghai Yuyuan Tourist Mart 600655.SSChina$2.70B-6%-21%-3%77.3×15.9%-4.4%
Pepco Group BV PCO.WAPoland$7.18B+58%-42%15%16.8×4.6%+4.5%
CarMax KMXUnited States$7.31B+28%+4%2%15.5×17.6%+6.7%

Bath & Body Works bonds and credit

Bath & Body Works has 7 bonds outstanding with $3.38B face value. The agencies rate it BB+; its bonds trade like BB. Weighted yield 6.50%, a spread of 188 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Bath & Body Works's main competitors?
Named competitors: Ulta Beauty (ULTA), Yankee Candle (Newell) (NWL), The Body Shop (private or unlisted), Victoria's Secret (VSXY), L'Occitane International (private or unlisted). The cockpit's measured peer set (industry) also includes Signet Jewelers (SIG), Academy Sports and Outdoors (ASO), Endeavour (EDV.AX), PriceSmart (PSMT), Asbury Automotive (ABG), Rush Enterprises (RUSHA).
Is Bath & Body Works expensive compared with its peers?
On forward p/e it trades at 8.3× against a peer median of 15.4×, 6th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -11 pp: the price already allows for a slowdown.
How has Bath & Body Works stock performed?
Over six months to 6 Nov 2026 the shares returned +8.3% against +2.3% for the median peer; over one year -9.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.