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Newell Brands IncNWLCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Industrial Machinery

Consumer products conglomerate selling Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and other household brands.

Momentum strong 61
Mkt cap
$2.33B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$33.7M
20-day average traded
Fwd P/E
8.2×
forward earnings
ROIC−WACC
+0.3 pp
WACC 6.6%
Hurdle
+6 pp
Req g minus delivered
Official | Implied
B+ / BB
agencies · bond market
Next earnings
91 days
5 Feb 2027
Close · USD$5.47
1D-0.4%
1W+5.6%
1M-4.5%
3M-7.3%
6M+20.5%
YTD+47.0%
1Y+69.9%
ATR %6.2%
Beta1.25
52w lowhigh23.3% off high

What Newell Brands does

Consumer products conglomerate selling Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle and other household brands.

Sells branded goods mostly through big retailers, with Walmart the largest customer, so its pricing power is limited and earnings depend on cost inflation and sourcing costs, since much is made in Asia. For several years it has been selling businesses and trimming its range to narrow its focus.

Products and services

  • Home/storage (Rubbermaid, Calphalon)
  • Writing (Sharpie, Paper Mate)
  • Outdoor/baby (Coleman, Graco)
  • Home fragrance (Yankee Candle)

Customers

  • Mass/grocery retailers
  • E-commerce
  • Specialty retailers

Where it sits in the supply chain

  • Consumer products
  • Multi-category branded goods
  • Mass retail and e-commerce distribution

What could go right

  • Brand portfolio simplification/turnaround
  • International expansion

What could go wrong

  • High leverage
  • Retailer/private-label pricing pressure

Moat: narrow (brand, scale, distribution). A large portfolio of long-standing #1-or-2 category brands, though facing private-label and retailer pricing pressure.

Headquarters: Atlanta, Georgia, United States · Founded: 1903 · Employees: 21,900

Named competitors

Newell Brands at a glance

Size Newell Brands (NWL) is a United States Consumer Discretionary company (Industrial Machinery) with a market value of $2.33B, the 1701st largest of 3,117 United States companies the cockpit tracks. Shares closed at $5.47 on 6 Nov 2026.

Performance Over six months the shares gained 20.5%, against -4.9% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 21 in its peer set.

Growth Revenue grew 0.8% over the last twelve months (peer median +5.4%); the operating margin is 8.8% (peer median 7.5%).

Valuation It trades at 8.2× forward earnings against a peer median of 15.3× (3rd cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is -5%, so the hurdle is +6 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 0.3 points above its cost of capital (6.6% WACC).

Credit Newell Brands has 7 bonds outstanding ($4.69B), rated B+ by the agencies and trading like BB at a weighted spread of 219 bp.

Short interest Short interest is 9.4% of the free float (15 Oct 2026).

Next results Next results expected around 5 Feb 2027 (exchange calendar; dates can move).

Relative performance

7510012515011 May 202611 Aug 20266 Nov 2026NWL 134Peer median 98
Six months, rebased to 100: Newell Brands against the median of its 20 peers (local-currency closes).

Newell Brands financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$7.31B$7.20B$7.58B$8.13B$9.46B
Revenue growth—-5%-7%-14%—
Gross profit$2.60B$2.46B$2.59B$2.44B$2.83B
EBITDA$954M$822M$844M$785M$1.09B
Net income-$323M-$285M-$216M-$388M$197M
Free cash flow$53.0M$17.0M$237M$646M-$584M
Capital expenditure$201M$247M$259M$284M$312M
Total debt$5.37B$5.22B$5.12B$5.47B$6.01B

Quarterly statements and history in the cockpit →

Newell Brands competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%-20%0%+20%+40%PENNSTUBLCIILINDUAPHINRHDANBKEBOBSCPRIBFAMGCTKSSMHIMAXQSARHSNWL6-month return →1-month return →
Up and to the right = strong over both horizons. Newell Brands is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%0×25×50×75×PENNSTUBLCIILINDUARHDANPTONPATKBOBSCPRIGCTKSSMHIMAXARHSNWLRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Newell Brands is the large dot.

Capital: growth delivered against growth the price implies

0%+50%+100%0%50%100%PENNSTUBLCIILINDPHINDANPTONBKECPRIGCTKSSMHARHSNWLGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Newell Brands is the large dot.

Newell Brands competitors and peer comparison

Head to head with its named competitors (NWL vs HELE vs SPB vs CLX)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Newell Brands NWL$2.33B+20%+1%9%8.2×0.4%
Helen of Troy HELE$876M+51%+1%7%9.8×3.9%
Spectrum Brands SPB$1.99B+6%+1%9%17.1×-2.5%
Clorox CLX$12.1B+8%+6%14%17.4×2.7%

How Newell Brands compares with its peers

Peer set: Sector in the same market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Newell Brands against its 20 peers (data as of 6 Nov 2026)
MeasureNWLPeer medianRank in peer set
1-month return-4.5%+9.0%6th lowest of 21
6-month return+20.5%-4.9%7th highest of 21
Distance from 52-week high-23.3%-28.7%9th highest of 21
Revenue growth (TTM)+0.8%+5.4%7th lowest of 20
Operating margin8.8%7.5%9th highest of 20
Forward P/E8.2×15.3×3rd cheapest of 20
Growth the price implies (Req g, 7 yrs)0.4%8.4%5th least demanding of 19
Growth delivered (Del g)-5.2%+8.9%2nd lowest of 19
Hurdle (Req g minus delivered)+5.6 pp-3.2 pp7th most demanding of 19
ROIC minus cost of capital+0.3 pp-0.2 pp11th highest of 21
EV / EBITDA7.7×11.1×6th cheapest of 18
Net debt / EBITDA5.2×2.8×5th most indebted of 19
Bond spread219 bp208 bp3rd widest of 6

Peer table

Peer set: Sector in the same market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Newell Brands NWLUnited States$2.33B+20%+1%9%8.2×0.4%-5.2%
PENN Entertainment PENNUnited States$2.34B+4%+6%6%12.3×15.2%+14.2%
StubHub Holdings Incorporation STUBUnited States$2.35B-20%+8%-65%17.7×-10.3%+117.8%
LCI Industries LCIIUnited States$2.38B-18%+4%7%11.3×2.0%+8.1%
Lindblad Expeditions LINDUnited States$2.23B+61%+17%8%89.0×33.0%+56.4%
Under Armour UAUnited States$2.23B-19%-3%1%83.9×n/an/a
PHINIA PHINUnited States$2.48B-14%+6%9%10.1×0.4%+27.5%
RH RHUnited States$2.48B-2%+3%10%20.2×11.4%+3.8%
Dana DANUnited States$2.17B-38%-9%4%6.1×8.8%+1.1%
Peloton Interactive PTONUnited States$2.50B-1%-2%9%18.7×7.2%-9.5%
Buckle BKEUnited States$2.16B-20%+6%22%10.3×-5.2%+7.6%
Patrick Industries PATKUnited States$2.53B-17%+2%6%16.8×9.3%+9.7%
Bob's Discount Furniture BOBSUnited States$2.54B+42%+17%9%20.2×13.4%+4.0%
Capri CPRIUnited States$2.12B+11%-14%3%9.4×21.3%-3.1%
Bright Horizons Family Solutions BFAMUnited States$2.57B-24%+7%10%9.8×5.0%+14.1%
GigaCloud Technology GCTUnited States$2.08B+45%+23%12%11.1×8.0%+36.2%
Kohl's KSSUnited States$2.61B+59%-3%4%15.3×0.0%-0.5%
McGraw Hill MHUnited States$2.08B-8%0%16%5.6×-5.6%+2.6%
IMAX IMAXUnited States$2.61B+35%+15%23%18.8×12.2%+24.5%
QuantumScape QSUnited States$2.66B-43%n/an/an/an/an/a
Arhaus ARHSUnited States$2.01B+118%+5%7%26.2×28.4%+22.1%

Newell Brands bonds and credit

Newell Brands has 7 bonds outstanding with $4.69B face value. The agencies rate it B+; its bonds trade like BB. Weighted yield 6.82%, a spread of 219 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Newell Brands's main competitors?
Named competitors: Helen of Troy (HELE), Spectrum Brands (SPB), Clorox (CLX), Tupperware (private or unlisted). The cockpit's measured peer set (sector in the same market, nearest in size) also includes PENN Entertainment (PENN), StubHub Holdings Incorporation (STUB), LCI Industries (LCII), Lindblad Expeditions (LIND), Under Armour (UA), PHINIA (PHIN).
Is Newell Brands expensive compared with its peers?
On forward p/e it trades at 8.2× against a peer median of 15.3×, 3rd cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is -5%, so the hurdle is +6 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Newell Brands stock performed?
Over six months to 6 Nov 2026 the shares returned +20.5% against -4.9% for the median peer; over one year +69.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.