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← CockpitCompetitor Analysis › RUSHA Rush Enterprises, Inc. Class AOpen in the cockpit ↗

Rush Enterprises, Inc. Class ARUSHACompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Specialty Stores

Operates the largest network of commercial truck dealerships in the US, selling and servicing Peterbilt and other heavy trucks.

Momentum strong 72
Mkt cap
$5.54B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$30.8M
20-day average traded
Fwd P/E
15.4×
forward earnings
ROIC−WACC
-0.4 pp
WACC 8.5%
Hurdle
-2 pp
Req g minus delivered
Next earnings
103 days
17 Feb 2027
Close · USD$76.83
1Dn/a
1W-2.4%
1M-3.7%
3M+14.8%
6M+6.2%
YTD+42.4%
1Y+32.7%
ATR %2.6%
Beta0.67
52w lowhigh8.1% off high

What Rush Enterprises does

Operates the largest network of commercial truck dealerships in the US, selling and servicing Peterbilt and other heavy trucks.

New and used truck sales bring the volume but swing with the freight cycle, while parts and service, plus leasing and rental, provide steadier income because trucks need maintenance whatever the cycle. Peterbilt is the main franchise it sells, alongside other makers. The founding Rush family still runs the company.

Products and services

  • New/used commercial truck sales
  • Parts and service (aftermarket)
  • Truck leasing/rental

Customers

  • Trucking fleets and owner-operators

Where it sits in the supply chain

  • Consumer discretionary
  • Truck retail
  • Commercial truck dealerships

What could go right

  • Freight/trucking replacement-cycle demand
  • Parts/service recurring revenue growth

What could go wrong

  • Freight-market/trucking cyclicality
  • Emissions regulation raising new-truck costs

Moat: narrow (scale, distribution, installed base). Largest Peterbilt dealer network in the US with a broad service/parts footprint, though truck sales track freight-cycle demand.

Headquarters: New Braunfels, Texas, United States · Founded: 1965 · Employees: 7,937

Named competitors

Rush Enterprises at a glance

Size Rush Enterprises (RUSHA) is a United States Consumer Discretionary company (Specialty Stores) with a market value of $5.54B, the 1113th largest of 3,117 United States companies the cockpit tracks. Shares closed at $76.83 on 6 Nov 2026.

Performance Over six months the shares gained 6.2%, against +3.8% for the median peer and -1.1% for the United States market (cap-weighted) — 10th highest of 21 in its peer set.

Growth Revenue fell 2.6% over the last twelve months (peer median +6.1%); the operating margin is 5.1% (peer median 4.8%).

Valuation It trades at 15.4× forward earnings against a peer median of 12.7× (11th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is -2 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.4 points below its cost of capital (8.5% WACC).

Short interest Short interest is 7.0% of the free float (15 Oct 2026).

Next results Next results expected around 17 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026RUSHA 107Peer median 106
Six months, rebased to 100: Rush Enterprises against the median of its 20 peers (local-currency closes).

Rush Enterprises financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$7.47B$7.43B$7.80B$7.93B$7.10B
Revenue growth—-5%-2%+12%—
Gross profit$1.37B$1.39B$1.46B$1.53B$1.43B
EBITDA$592M$646M$703M$733M$703M
Net income$277M$264M$304M$347M$391M
Free cash flown/a$573M$176M-$80.2M$42.7M
Capital expendituren/a$400M$433M$369M$243M
Total debt$1.47B$1.44B$1.73B$1.81B$1.44B

Quarterly statements and history in the cockpit →

Rush Enterprises competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%+20%FRASANPSMTUGPKALYANKJILLADEDVSIGBBWIPCOKMXASOABG9896MUSAAPEWRBY8136GPI141ARUSHA6-month return →1-month return →
Up and to the right = strong over both horizons. Rush Enterprises is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%20×40×FRASANPSMTUGPKALYANKJILLADEDVPCOKMXASO9896MUSAAPEWRBY8136141ARUSHARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Rush Enterprises is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%PSMTUGPEDVSIGBBWIPCOKMXABG9896MUSA8136GPI141ARUSHAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Rush Enterprises is the large dot.

Rush Enterprises competitors and peer comparison

Head to head with its named competitors (RUSHA vs PAG)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Rush Enterprises RUSHA$5.54B+6%-3%5%15.4×7.9%
Penske Automotive PAG$13.9B+22%+6%3%15.2×12.6%

How Rush Enterprises compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Rush Enterprises against its 20 peers (data as of 6 Nov 2026)
MeasureRUSHAPeer medianRank in peer set
1-month return-3.7%+8.7%4th lowest of 21
6-month return+6.2%+3.8%10th highest of 21
Distance from 52-week high-8.1%-18.3%4th highest of 21
Revenue growth (TTM)-2.6%+6.1%3rd lowest of 21
Operating margin5.1%4.8%9th highest of 21
Forward P/E15.4×12.7×11th cheapest of 21
Growth the price implies (Req g, 7 yrs)7.9%1.5%5th most demanding of 16
Growth delivered (Del g)+9.4%+10.2%8th lowest of 16
Hurdle (Req g minus delivered)-1.6 pp-11.3 pp5th most demanding of 16
ROIC minus cost of capital-0.4 pp+3.3 pp8th lowest of 21
EV / EBITDA11.5×9.3×7th most expensive of 19
Net debt / EBITDA2.1×2.7×10th least indebted of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Rush Enterprises RUSHAUnited States$5.54B+6%-3%5%15.4×7.9%+9.4%
Frasers FRAS.LUnited Kingdom$5.64B+44%+8%7%9.1×n/an/a
AutoNation ANUnited States$5.88B-11%-2%5%8.3×n/an/a
PriceSmart PSMTUnited States$5.02B+3%+12%5%27.2×10.5%+10.2%
Ultrapar Participacoes S.A. Sponsored ADR UGPUnited States$6.12B-11%+20%5%7.0×-12.6%+12.2%
Kalyan Jewellers India KALYANKJIL.NSIndia$6.47B+44%+46%6%37.6×n/an/a
Lithia Motors LADUnited States$6.68B+5%+1%4%8.0×n/an/a
Endeavour EDV.AXAustralia$4.48B+10%+1%4%21.4×14.9%+1.0%
Signet Jewelers SIGUnited States$4.37B+34%+1%7%9.4×-1.3%+5.4%
Bath & Body Works BBWIUnited States$4.31B+8%-2%15%8.3×-8.8%+2.5%
Pepco Group BV PCO.WAPoland$7.18B+58%-42%15%16.8×4.6%+4.5%
CarMax KMXUnited States$7.31B+28%+4%2%15.5×17.6%+6.7%
Academy Sports and Outdoors ASOUnited States$4.14B+24%+4%10%9.9×-1.2%+1.2%
Asbury Automotive ABGUnited States$3.64B+1%-1%5%7.6×-2.4%+20.3%
MINISO 9896.HKHong Kong$3.34B-25%+31%13%9.9×1.5%+18.5%
Murphy USA MUSAUnited States$9.45B-10%+20%4%17.5×-9.4%+11.5%
Eagers Automotive APE.AXAustralia$3.18B-31%+19%4%16.5×5.9%+8.3%
Warby Parker WRBYUnited States$3.15B-14%+11%0%57.8×n/an/a
Sanrio 8136.TJapan$9.78B+33%+28%39%22.4×1.9%+36.4%
Group 1 Automotive GPIUnited States$3.12B-27%-3%5%7.1×-6.1%+16.3%
TRIAL Holdings.Inc 141A.TJapan$3.12B+2%+69%2%43.1×11.0%+53.9%

Questions

Who are Rush Enterprises's main competitors?
Named competitors: Penske Automotive Group (Premier Truck Group) (PAG), Velocity Vehicle Group (private or unlisted), TravelCenters of America (private or unlisted). The cockpit's measured peer set (industry) also includes Frasers (FRAS.L), AutoNation (AN), PriceSmart (PSMT), Ultrapar Participacoes S.A. Sponsored ADR (UGP), Kalyan Jewellers India (KALYANKJIL.NS), Lithia Motors (LAD).
Is Rush Enterprises expensive compared with its peers?
On forward p/e it trades at 15.4× against a peer median of 12.7×, 11th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is -2 pp: the price already allows for a slowdown.
How has Rush Enterprises stock performed?
Over six months to 6 Nov 2026 the shares returned +6.2% against +3.8% for the median peer; over one year +32.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.