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Sells affordable cosmetics and skincare products through mass retail, e-commerce and social-media-driven marketing.
Sells affordable cosmetics and skincare products through mass retail, e-commerce and social-media-driven marketing.
Sells at low prices mainly through large retailers such as Target, Walmart and Ulta, with a smaller online business, and keeps costs down by outsourcing manufacturing, mostly to partners in China, and relying on social-media marketing. Buying Naturium in 2023 and Rhode in 2025 added higher-priced skincare brands.
Moat: narrow (brand, distribution). Strong social-media/Gen Z brand engagement and low-price positioning versus legacy mass beauty brands.
Headquarters: Oakland, California, US · Founded: 2004 · Employees: 849
Size e.l.f. Beauty (ELF) is a United States Consumer Staples company (Household/Personal Care) with a market value of $6.85B, the 971st largest of 3,117 United States companies the cockpit tracks. Shares closed at $116.14 on 6 Nov 2026.
Performance Over six months the shares gained 90.8%, against +9.3% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd highest of 21 in its peer set.
Growth Revenue grew 31.2% over the last twelve months (peer median +6.2%); the operating margin is 12.0% (peer median 13.9%).
Valuation It trades at 35.4× forward earnings against a peer median of 19.9× (4th most expensive of 20).
Price implies For today's price to make sense, revenue must grow about 28% a year for seven years (Req g). Recent delivered growth is +39%, so the hurdle is -11 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 2.3 points below its cost of capital (12.0% WACC).
Short interest Short interest is 7.5% of the free float (15 Oct 2026).
Next results Next results expected around 3 Feb 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | $1.76B | $1.64B | $1.31B | $1.02B | $579M |
| Revenue growth | — | +25% | +28% | +77% | — |
| Gross profit | $1.22B | $1.08B | $892M | $694M | $373M |
| EBITDA | $304M | $218M | $203M | $183M | $85.8M |
| Net income | $59.6M | $26.3M | $112M | $128M | $61.5M |
| Free cash flow | $280M | $190M | $115M | $62.5M | $100M |
| Capital expenditure | $16.8M | $22.4M | $18.5M | $8.66M | $1.72M |
| Total debt | $929M | $917M | $313M | $291M | $82.2M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| e.l.f. Beauty ELF | $6.85B | +91% | +31% | 12% | 35.4× | 27.9% |
| L'Oreal OR.PA | $268B | +25% | +3% | 21% | 32.8× | 18.1% |
| Coty COTY | $3.57B | +64% | -1% | 5% | 13.3× | 11.3% |
| Estée Lauder Companies (The) EL | $39.9B | +28% | +6% | 13% | 31.1× | 16.8% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | ELF | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +9.6% | +8.1% | 11th highest of 21 |
| 6-month return | +90.8% | +9.3% | 2nd highest of 21 |
| Distance from 52-week high | -5.7% | -12.7% | 8th highest of 21 |
| Revenue growth (TTM) | +31.2% | +6.2% | 4th highest of 21 |
| Operating margin | 12.0% | 13.9% | 7th lowest of 21 |
| Forward P/E | 35.4× | 19.9× | 4th most expensive of 20 |
| Growth the price implies (Req g, 7 yrs) | 27.9% | 4.0% | 4th most demanding of 20 |
| Growth delivered (Del g) | +38.8% | +5.4% | 3rd highest of 20 |
| Hurdle (Req g minus delivered) | -10.9 pp | -2.8 pp | 7th least demanding of 20 |
| ROIC minus cost of capital | -2.3 pp | +4.8 pp | 2nd lowest of 20 |
| EV / EBITDA | 24.4× | 14.8× | 4th most expensive of 17 |
| Net debt / EBITDA | 1.9× | -0.4× | 5th most indebted of 18 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| e.l.f. Beauty ELF | United States | $6.85B | +91% | +31% | 12% | 35.4× | 27.9% | +38.8% |
| APR 278470.KS | South Korea | $7.04B | -40% | +119% | 23% | 17.4× | -1.4% | +47.3% |
| Dabur India DABUR.NS | India | $7.13B | -19% | +9% | 15% | 32.1× | 27.3% | +6.6% |
| Amorepacific 090430.KS | South Korea | $6.03B | -1% | +10% | 9% | 23.8× | 4.0% | -0.8% |
| Godrej Consumer Products GODREJCP.NS | India | $9.19B | -18% | +12% | 18% | 37.0× | 31.7% | +6.6% |
| Reynolds Consumer Products REYN | United States | $5.08B | +10% | +2% | 14% | 14.6× | -0.2% | +2.7% |
| Shiseido 4911.T | Japan | $9.52B | +20% | +5% | 4% | 32.8× | 17.5% | +1.0% |
| Mao Geping Cosmetics 1318.HK | Hong Kong | $4.92B | -28% | +32% | 31% | 15.0× | 4.7% | +41.1% |
| Cupid CUPID.NS | India | $4.83B | +158% | +122% | 34% | n/a | n/a | n/a |
| Colgate-Palmolive (India) COLPAL.NS | India | $4.83B | -23% | +9% | 28% | 32.2× | 30.8% | +4.5% |
| Interparfums IPAR | United States | $4.34B | +43% | +3% | 17% | 29.0× | 10.9% | +22.5% |
| Rohto Pharmaceutical 4527.T | Japan | $3.97B | +17% | +10% | 12% | 16.7× | -2.1% | +13.7% |
| Clorox CLX | United States | $12.1B | +8% | +6% | 14% | 17.4× | 2.7% | -1.8% |
| Unicharm 8113.T | Japan | $12.1B | +15% | 0% | 12% | 24.5× | -2.0% | +5.4% |
| Marico MARICO.NS | India | $12.3B | +8% | +20% | 16% | 51.8× | 28.0% | +11.1% |
| Puig Brands PUIG.MC | Spain | $12.5B | +16% | +4% | 16% | 17.9× | -3.0% | +11.7% |
| Coty COTY | United States | $3.57B | +64% | -1% | 5% | 13.3× | 11.3% | +4.6% |
| Kobayashi Pharmaceutical 4967.T | Japan | $3.29B | +20% | +4% | 6% | 50.2× | 17.6% | +1.9% |
| Hengan Int'l 1044.HK | Hong Kong | $3.28B | -16% | +2% | 11% | 9.1× | -8.8% | -0.1% |
| Lion 4912.T | Japan | $3.19B | +21% | +6% | 8% | 19.9× | -2.4% | +3.5% |
| Proya Cosmetics 603605.SS | China | $2.97B | -19% | +2% | 13% | 11.1× | -4.8% | +23.1% |