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← CockpitCompetitor Analysis › PUIG.MC Puig Brands, S.A. Class BOpen in the cockpit ↗

Puig Brands, S.A. Class BPUIG.MCCompetitor analysis, valuation and peers

Spain · EUR·Consumer Staples›Household/Personal Care

Spanish family-owned beauty and fashion group, owning fragrance/cosmetics brands like Paco Rabanne, Carolina Herrera and Jean Paul Gaultier.

≈ A Spanish Coty/Estee Lauder in prestige fragranceMomentum leader 93
Mkt cap
$12.5B
US dollars, full cap
Free float
80%
of shares outstanding
$/day
$12.6M
20-day average traded
Fwd P/E
17.9×
forward earnings
ROIC−WACC
+5.4 pp
WACC 5.5%
Hurdle
-15 pp
Req g minus delivered
Next earnings
118 days
4 Mar 2027
Close · EUR€19.84
1D-1.3%
1W+3.0%
1M+10.0%
3M+16.2%
6M+15.8%
YTD+33.4%
1Y+33.7%
ATR %2.2%
52w lowhigh1.7% off high

What Puig Brands does

Spanish family-owned beauty and fashion group, owning fragrance/cosmetics brands like Paco Rabanne, Carolina Herrera and Jean Paul Gaultier.

Earns by selling fragrances and beauty products to perfumery chains, department stores and travel-retail shops, with fragrance, much of it tied to fashion names it owns, the base. Charlotte Tilbury, Byredo and Dr. Barbara Sturm were bought to widen it into makeup and skincare. The Puig family still controls it; Class B shares were sold to the public in 2024.

In one line: A Spanish Coty/Estee Lauder in prestige fragrance.

Products and services

  • Fragrances (Paco Rabanne, Carolina Herrera)
  • Cosmetics/skincare
  • Fashion (Jean Paul Gaultier, Nina Ricci)
  • Charlotte Tilbury stake

Customers

  • Department stores/perfumeries
  • Duty-free/travel retail
  • Direct-to-consumer/e-commerce

Where it sits in the supply chain

  • Consumer staples
  • Prestige beauty & fashion
  • Fragrance, cosmetics, fashion brand…

What could go right

  • Prestige fragrance/travel retail growth
  • Emerging market beauty demand

What could go wrong

  • Brand license renewal risk
  • Luxury consumer spending cyclicality

Moat: narrow (brand, distribution). Portfolio of licensed fashion-house fragrance brands with strong travel-retail and department-store distribution.

Headquarters: Barcelona, Spain · Founded: 1914 · Employees: 13,016

Named competitors

Puig Brands at a glance

Size Puig Brands (PUIG.MC) is a Spain Consumer Staples company (Household/Personal Care) with a market value of $12.5B, the 19th largest of 97 Spain companies the cockpit tracks. Shares closed at €19.84 on 6 Nov 2026.

Performance Over six months the shares gained 15.8%, against +15.7% for the median peer and +8.2% for the Spain market (cap-weighted) — 11th highest of 21 in its peer set.

Growth Revenue grew 3.6% over the last twelve months (peer median +7.5%); the operating margin is 16.1% (peer median 13.9%).

Valuation It trades at 17.9× forward earnings against a peer median of 24.5× (7th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -15 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 5.4 points above its cost of capital (5.5% WACC).

Next results Next results expected around 4 Mar 2027 (exchange calendar; dates can move).

Relative performance

9010011012011 May 202611 Aug 20266 Nov 2026Peer median 114PUIG.MC 114
Six months, rebased to 100: Puig Brands against the median of its 20 peers (local-currency closes).

Puig Brands financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€5.10B€5.04B€4.79B€4.30B€3.62B
Revenue growth—+5%+11%+19%—
Gross profit€3.58B€3.55B€3.38B€3.04B€2.55B
EBITDA€1.06B€1.05B€969M€867M€677M
Net income€582M€594M€531M€465M€399M
Free cash flow€690M€757M€618M€449M€326M
Capital expenditure€207M€198M€191M€178M€152M
Total debtn/a€1.76B€2.05B€2.46B€2.09B

Quarterly statements and history in the cockpit →

Puig Brands competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%0%+10%+20%MARICO8113CLX4911GODREJCPESSITY-ABEI4452DABUR278470ELF090430DSFIR1318CUPIDCOLPALIPAR4527PUIG.MC6-month return →1-month return →
Up and to the right = strong over both horizons. Puig Brands is the large dot.

Fundamentals: revenue growth against valuation

-50%0%+50%+100%20×40×MARICO8113CLX4911GODREJCPESSITY-ABEIDABUR278470ELFCHD090430DSFIRREYN13184527PUIG.MCRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Puig Brands is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%MARICO8113CLX4911GODREJCPESSITY-A4452DABUR278470ELFCHDDSFIRREYN1318COLPALIPAR4527PUIG.MCGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Puig Brands is the large dot.

Puig Brands competitors and peer comparison

Head to head with its named competitors (PUIG.MC vs OR.PA vs COTY vs EL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Puig Brands PUIG.MC$12.5B+16%+4%16%17.9×-3.0%
L'Oreal OR.PA$268B+25%+3%21%32.8×18.1%
Coty COTY$3.57B+64%-1%5%13.3×11.3%
Estée Lauder Companies (The) EL$39.9B+28%+6%13%31.1×16.8%
LVMH Moet Hennessy Louis Vuitton MC.PA$226B-11%-4%22%18.6×10.2%

How Puig Brands compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Puig Brands against its 20 peers (data as of 6 Nov 2026)
MeasurePUIG.MCPeer medianRank in peer set
1-month return+10.0%+9.8%10th highest of 21
6-month return+15.8%+15.7%11th highest of 21
Distance from 52-week high-1.7%-10.2%3rd highest of 21
Revenue growth (TTM)+3.6%+7.5%8th lowest of 21
Operating margin16.1%13.9%9th highest of 21
Forward P/E17.9×24.5×7th cheapest of 20
Growth the price implies (Req g, 7 yrs)-3.0%4.7%2nd least demanding of 20
Growth delivered (Del g)+11.7%+5.4%6th highest of 20
Hurdle (Req g minus delivered)-14.6 pp-2.6 pp4th least demanding of 20
ROIC minus cost of capital+5.4 pp+5.7 pp10th lowest of 20
EV / EBITDA12.0×15.9×6th cheapest of 18
Net debt / EBITDA1.5×-0.2×6th most indebted of 19

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Puig Brands PUIG.MCSpain$12.5B+16%+4%16%17.9×-3.0%+11.7%
Marico MARICO.NSIndia$12.3B+8%+20%16%51.8×28.0%+11.1%
Unicharm 8113.TJapan$12.1B+15%0%12%24.5×-2.0%+5.4%
Clorox CLXUnited States$12.1B+8%+6%14%17.4×2.7%-1.8%
Shiseido 4911.TJapan$9.52B+20%+5%4%32.8×17.5%+1.0%
Godrej Consumer Products GODREJCP.NSIndia$9.19B-18%+12%18%37.0×31.7%+6.6%
Essity ESSITY-A.STSweden$19.9B+17%-2%12%15.4×-3.3%+2.6%
Beiersdorf BEI.DEGermany$20.4B+21%-2%12%22.6×-2.3%+7.0%
Kao 4452.TJapan$21.8B+33%+6%10%24.4×1.5%+4.1%
Dabur India DABUR.NSIndia$7.13B-19%+9%15%32.1×27.3%+6.6%
APR 278470.KSSouth Korea$7.04B-40%+119%23%17.4×-1.4%+47.3%
e.l.f. Beauty ELFUnited States$6.85B+91%+31%12%35.4×27.9%+38.8%
Church & Dwight CHDUnited States$25.8B+17%+2%18%27.4×6.9%+4.8%
Amorepacific 090430.KSSouth Korea$6.03B-1%+10%9%23.8×4.0%-0.8%
DSM-Firmenich DSFIR.ASNetherlands$29.5B+62%-45%8%30.1×24.3%+2.5%
Reynolds Consumer Products REYNUnited States$5.08B+10%+2%14%14.6×-0.2%+2.7%
Mao Geping Cosmetics 1318.HKHong Kong$4.92B-28%+32%31%15.0×4.7%+41.1%
Cupid CUPID.NSIndia$4.83B+158%+122%34%n/an/an/a
Colgate-Palmolive (India) COLPAL.NSIndia$4.83B-23%+9%28%32.2×30.8%+4.5%
Interparfums IPARUnited States$4.34B+43%+3%17%29.0×10.9%+22.5%
Rohto Pharmaceutical 4527.TJapan$3.97B+17%+10%12%16.7×-2.1%+13.7%

Questions

Who are Puig Brands's main competitors?
Named competitors: L'Oreal (Luxe division) (OR.PA), Coty (COTY), Estee Lauder (EL), LVMH (Perfumes & Cosmetics) (MC.PA). The cockpit's measured peer set (industry) also includes Marico (MARICO.NS), Unicharm (8113.T), Clorox (CLX), Shiseido (4911.T), Godrej Consumer Products (GODREJCP.NS), Essity (ESSITY-A.ST).
Is Puig Brands expensive compared with its peers?
On forward p/e it trades at 17.9× against a peer median of 24.5×, 7th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -15 pp: the price already allows for a slowdown.
How has Puig Brands stock performed?
Over six months to 6 Nov 2026 the shares returned +15.8% against +15.7% for the median peer; over one year +33.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.