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German consumer goods company selling skincare and personal-care brands including Nivea, Eucerin and La Prairie.
German consumer goods company selling skincare and personal-care brands including Nivea, Eucerin and La Prairie.
Nivea and Eucerin sell through supermarkets, drugstores and pharmacies, where price promotions and shelf space matter, while La Prairie goes through department stores and its own boutiques. Its tesa division sells adhesive tapes to industry, which behaves differently from consumer spending. Maxingvest, the holding of the Tchibo-owning Herz family, controls the company.
In one line: Germany's Unilever/P&G personal-care arm; owns Nivea.
Moat: narrow (brand, distribution, scale). Nivea's global brand recognition and shelf presence, though skincare is a competitive category.
Headquarters: Hamburg, Germany · Founded: 1882 · Employees: 22,399
Size Beiersdorf (BEI.DE) is a Germany Consumer Staples company (Household/Personal Care) with a market value of $20.4B, the 35th largest of 205 Germany companies the cockpit tracks. Shares closed at €85.26 on 6 Nov 2026.
Performance Over six months the shares gained 20.8%, against +15.2% for the median peer and +2.6% for the Germany market (cap-weighted) — 7th highest of 21 in its peer set.
Growth Revenue fell 2.5% over the last twelve months (peer median +6.1%); the operating margin is 12.1% (peer median 14.6%).
Valuation It trades at 22.6× forward earnings against a peer median of 26.0× (7th cheapest of 21).
Price implies For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -9 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 6.9 points above its cost of capital (5.5% WACC).
Next results Next results expected around 4 Mar 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | €9.62B | €9.85B | €9.85B | €9.45B | €8.80B |
| Revenue growth | — | 0% | +4% | +7% | — |
| Gross profit | €5.49B | €5.68B | €5.71B | €5.25B | €4.95B |
| EBITDA | €1.51B | €1.68B | €1.70B | €1.47B | €1.50B |
| Net income | €938M | €939M | €912M | €736M | €755M |
| Free cash flow | €636M | €373M | €839M | €497M | €281M |
| Capital expenditure | €414M | €463M | €437M | €517M | €548M |
| Total debt | n/a | €217M | €266M | €255M | €358M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Beiersdorf BEI.DE | $20.4B | +21% | -2% | 12% | 22.6× | -2.3% |
| Unilever ULVR.L | $143B | +15% | -20% | 20% | 18.4× | 8.0% |
| L'Oreal OR.PA | $268B | +25% | +3% | 21% | 32.8× | 18.1% |
| Procter & Gamble PG | $383B | +13% | +4% | 24% | 23.4× | -0.3% |
| Estée Lauder Companies (The) EL | $39.9B | +28% | +6% | 13% | 31.1× | 16.8% |
| Johnson & Johnson JNJ | $665B | +26% | +8% | 26% | 24.5× | 3.5% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | BEI.DE | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +9.9% | +10.4% | 9th lowest of 21 |
| 6-month return | +20.8% | +15.2% | 7th highest of 21 |
| Distance from 52-week high | -22.6% | -6.4% | 4th lowest of 21 |
| Revenue growth (TTM) | -2.5% | +6.1% | 3rd lowest of 21 |
| Operating margin | 12.1% | 14.6% | 8th lowest of 21 |
| Forward P/E | 22.6× | 26.0× | 7th cheapest of 21 |
| Growth the price implies (Req g, 7 yrs) | -2.3% | 5.5% | 4th least demanding of 21 |
| Growth delivered (Del g) | +7.0% | +4.2% | 5th highest of 21 |
| Hurdle (Req g minus delivered) | -9.3 pp | +4.6 pp | 5th least demanding of 21 |
| ROIC minus cost of capital | +6.9 pp | +6.0 pp | 9th highest of 21 |
| EV / EBITDA | 10.5× | 18.7× | 3rd cheapest of 19 |
| Net debt / EBITDA | -1.6× | 1.5× | least indebted of 19 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Beiersdorf BEI.DE | Germany | $20.4B | +21% | -2% | 12% | 22.6× | -2.3% | +7.0% |
| Essity ESSITY-A.ST | Sweden | $19.9B | +17% | -2% | 12% | 15.4× | -3.3% | +2.6% |
| Kao 4452.T | Japan | $21.8B | +33% | +6% | 10% | 24.4× | 1.5% | +4.1% |
| Church & Dwight CHD | United States | $25.8B | +17% | +2% | 18% | 27.4× | 6.9% | +4.8% |
| DSM-Firmenich DSFIR.AS | Netherlands | $29.5B | +62% | -45% | 8% | 30.1× | 24.3% | +2.5% |
| Puig Brands PUIG.MC | Spain | $12.5B | +16% | +4% | 16% | 17.9× | -3.0% | +11.7% |
| Marico MARICO.NS | India | $12.3B | +8% | +20% | 16% | 51.8× | 28.0% | +11.1% |
| Unicharm 8113.T | Japan | $12.1B | +15% | 0% | 12% | 24.5× | -2.0% | +5.4% |
| Clorox CLX | United States | $12.1B | +8% | +6% | 14% | 17.4× | 2.7% | -1.8% |
| Estée Lauder Companies (The) EL | United States | $39.9B | +28% | +6% | 13% | 31.1× | 16.8% | -1.5% |
| Shiseido 4911.T | Japan | $9.52B | +20% | +5% | 4% | 32.8× | 17.5% | +1.0% |
| Godrej Consumer Products GODREJCP.NS | India | $9.19B | -18% | +12% | 18% | 37.0× | 31.7% | +6.6% |
| Givaudan GIVN.SW | Switzerland | $45.8B | +47% | -2% | 18% | 34.0× | 10.6% | +3.4% |
| Reckitt Benckiser RKT.L | United Kingdom | $47.6B | +22% | -2% | 28% | 16.4× | 1.6% | +0.3% |
| Hindustan Unilever HINDUNILVR.NS | India | $49.6B | -12% | +6% | 21% | 41.5× | 27.2% | +6.5% |
| Dabur India DABUR.NS | India | $7.13B | -19% | +9% | 15% | 32.1× | 27.3% | +6.6% |
| APR 278470.KS | South Korea | $7.04B | -40% | +119% | 23% | 17.4× | -1.4% | +47.3% |
| e.l.f. Beauty ELF | United States | $6.85B | +91% | +31% | 12% | 35.4× | 27.9% | +38.8% |
| Kimberly-Clark KMB | United States | $66.5B | +12% | -12% | 14% | 15.3× | 4.1% | -3.0% |
| Amorepacific 090430.KS | South Korea | $6.03B | -1% | +10% | 9% | 23.8× | 4.0% | -0.8% |
| Colgate-Palmolive CL | United States | $76.8B | +10% | +6% | 22% | 24.2× | -5.5% | +4.4% |