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Procter & GamblePGCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Household/Personal Care

Makes household and personal-care brands including Tide, Pampers, Gillette and Crest, sold through global retail.

Momentum leader 81
Mkt cap
$383B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$1.73B
20-day average traded
Fwd P/E
23.4×
forward earnings
ROIC−WACC
+14.1 pp
WACC 6.5%
Hurdle
-3 pp
Req g minus delivered
Official | Implied
AA- / AA+
agencies · bond market
Next earnings
75 days
20 Jan 2027
Close · USD$165.40
1D-1.0%
1W+2.4%
1M+9.8%
3M+12.9%
6M+13.0%
YTD+17.1%
1Y+15.1%
ATR %2.1%
Beta-0.04
52w lowhigh3.0% off high

What Procter & Gamble does

Makes household and personal-care brands including Tide, Pampers, Gillette and Crest, sold through global retail.

Sells everyday household and personal-care products through supermarkets, mass merchants and online retailers, priced above store brands thanks to branding and advertising, so a lot of spending goes to marketing and research. It pruned its portfolio around 2014-2016, selling beauty and battery brands, to focus on its largest brands.

Products and services

  • Fabric & home care (Tide)
  • Baby/feminine care (Pampers)
  • Grooming (Gillette)
  • Health/beauty care (Crest, Olay)

Customers

  • Global retailers
  • Consumers

Where it sits in the supply chain

  • Household & personal care
  • Consumer packaged goods manufacturing
  • Global retail distribution

What could go right

  • Emerging-market household penetration growth
  • Pricing power on category-leading brands

What could go wrong

  • Private-label competition
  • Input cost (resin, pulp) inflation

Moat: wide (brand, scale, distribution). Portfolio of category-leading global brands with unmatched retail-shelf scale and marketing spend.

Headquarters: Cincinnati, Ohio, US · Founded: 1837 · Employees: 104,000

Named competitors

Procter & Gamble at a glance

Size Procter & Gamble (PG) is a United States Consumer Staples company (Household/Personal Care) with a market value of $383B, the 26th largest of 3,117 United States companies the cockpit tracks. Shares closed at $165.40 on 6 Nov 2026.

Performance Over six months the shares gained 13.0%, against +16.2% for the median peer and -1.1% for the United States market (cap-weighted) — 8th lowest of 21 in its peer set.

Growth Revenue grew 3.5% over the last twelve months (peer median +3.5%); the operating margin is 23.7% (peer median 15.6%).

Valuation It trades at 23.4× forward earnings against a peer median of 26.0× (8th cheapest of 21).

Price implies For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -3 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 14.1 points above its cost of capital (6.5% WACC).

Credit Procter & Gamble has 46 bonds outstanding ($32.6B), rated AA- by the agencies and trading like AA+ at a weighted spread of 48 bp.

Short interest Short interest is 0.9% of the free float (15 Oct 2026).

Next results Next results expected around 20 Jan 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026Peer median 117PG 115
Six months, rebased to 100: Procter & Gamble against the median of its 20 peers (local-currency closes).

Procter & Gamble financials

Reported figures in USD; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue$87.9B$87.0B$84.3B$84.0B$82.0B
Revenue growth—+3%0%+2%—
Gross profit$44.4B$44.3B$43.3B$43.4B$39.4B
EBITDA$24.0B$23.9B$23.6B$23.1B$21.1B
Net income$16.0B$16.0B$16.0B$14.9B$14.7B
Free cash flow$15.3B$15.1B$14.0B$16.5B$13.8B
Capital expenditure$4.58B$4.41B$3.77B$3.32B$3.06B
Total debt$38.9B$35.0B$35.5B$33.4B$35.4B

Quarterly statements and history in the cockpit →

Procter & Gamble competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+10%+20%ORULVRCLKMBHINDUNILVRRKTGIVNELDSFIRCHD4452BEIMARICOCLX4911GODREJCPDABURPG6-month return →1-month return →
Up and to the right = strong over both horizons. Procter & Gamble is the large dot.

Fundamentals: revenue growth against valuation

-20%-10%0%+10%20×30×40×ORULVRCLKMBHINDUNILVRRKTGIVNELDSFIRCHD4452BEIESSITY-APUIGMARICO8113CLXGODREJCPDABURPGRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Procter & Gamble is the large dot.

Capital: growth delivered against growth the price implies

0%+10%+20%+30%0%10%20%30%ORULVRCLKMBHINDUNILVRRKTGIVNELDSFIRCHD4452BEIESSITY-APUIGMARICOCLX4911GODREJCPDABURPGGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Procter & Gamble is the large dot.

Procter & Gamble competitors and peer comparison

Head to head with its named competitors (PG vs ULVR.L vs CL vs KMB)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Procter & Gamble PG$383B+13%+4%24%23.4×-0.3%
Unilever ULVR.L$143B+15%-20%20%18.4×8.0%
Colgate-Palmolive CL$76.8B+10%+6%22%24.2×-5.5%
Kimberly-Clark KMB$66.5B+12%-12%14%15.3×4.1%
Church & Dwight CHD$25.8B+17%+2%18%27.4×6.9%

How Procter & Gamble compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Procter & Gamble against its 20 peers (data as of 6 Nov 2026)
MeasurePGPeer medianRank in peer set
1-month return+9.8%+10.8%7th lowest of 21
6-month return+13.0%+16.2%8th lowest of 21
Distance from 52-week high-3.0%-6.2%6th highest of 21
Revenue growth (TTM)+3.5%+3.5%11th highest of 21
Operating margin23.7%15.6%2nd highest of 21
Forward P/E23.4×26.0×8th cheapest of 21
Growth the price implies (Req g, 7 yrs)-0.3%7.4%6th least demanding of 21
Growth delivered (Del g)+2.7%+4.2%9th lowest of 21
Hurdle (Req g minus delivered)-3.0 pp+7.1 pp6th least demanding of 21
ROIC minus cost of capital+14.1 pp+6.2 pp4th highest of 21
EV / EBITDA17.0×16.4×10th most expensive of 21
Net debt / EBITDA1.0×1.4×8th least indebted of 21
Bond spread48 bp67 bp2nd tightest of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Procter & Gamble PGUnited States$383B+13%+4%24%23.4×-0.3%+2.7%
L'Oreal OR.PAFrance$268B+25%+3%21%32.8×18.1%+9.5%
Unilever ULVR.LUnited Kingdom$143B+15%-20%20%18.4×8.0%-0.8%
Colgate-Palmolive CLUnited States$76.8B+10%+6%22%24.2×-5.5%+4.4%
Kimberly-Clark KMBUnited States$66.5B+12%-12%14%15.3×4.1%-3.0%
Hindustan Unilever HINDUNILVR.NSIndia$49.6B-12%+6%21%41.5×27.2%+6.5%
Reckitt Benckiser RKT.LUnited Kingdom$47.6B+22%-2%28%16.4×1.6%+0.3%
Givaudan GIVN.SWSwitzerland$45.8B+47%-2%18%34.0×10.6%+3.4%
Estée Lauder Companies (The) ELUnited States$39.9B+28%+6%13%31.1×16.8%-1.5%
DSM-Firmenich DSFIR.ASNetherlands$29.5B+62%-45%8%30.1×24.3%+2.5%
Church & Dwight CHDUnited States$25.8B+17%+2%18%27.4×6.9%+4.8%
Kao 4452.TJapan$21.8B+33%+6%10%24.4×1.5%+4.1%
Beiersdorf BEI.DEGermany$20.4B+21%-2%12%22.6×-2.3%+7.0%
Essity ESSITY-A.STSweden$19.9B+17%-2%12%15.4×-3.3%+2.6%
Puig Brands PUIG.MCSpain$12.5B+16%+4%16%17.9×-3.0%+11.7%
Marico MARICO.NSIndia$12.3B+8%+20%16%51.8×28.0%+11.1%
Unicharm 8113.TJapan$12.1B+15%0%12%24.5×-2.0%+5.4%
Clorox CLXUnited States$12.1B+8%+6%14%17.4×2.7%-1.8%
Shiseido 4911.TJapan$9.52B+20%+5%4%32.8×17.5%+1.0%
Godrej Consumer Products GODREJCP.NSIndia$9.19B-18%+12%18%37.0×31.7%+6.6%
Dabur India DABUR.NSIndia$7.13B-19%+9%15%32.1×27.3%+6.6%

Procter & Gamble bonds and credit

Procter & Gamble has 46 bonds outstanding with $32.6B face value. The agencies rate it AA-; its bonds trade like AA+. Weighted yield 4.66%, a spread of 48 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Procter & Gamble's main competitors?
Named competitors: Unilever (ULVR.L), Colgate-Palmolive (CL), Kimberly-Clark (KMB), Church & Dwight (CHD). The cockpit's measured peer set (industry) also includes L'Oreal (OR.PA), Unilever (ULVR.L), Colgate-Palmolive (CL), Kimberly-Clark (KMB), Hindustan Unilever (HINDUNILVR.NS), Reckitt Benckiser (RKT.L).
Is Procter & Gamble expensive compared with its peers?
On forward p/e it trades at 23.4× against a peer median of 26.0×, 8th cheapest of 21 in its peer set. For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -3 pp: the price already allows for a slowdown.
How has Procter & Gamble stock performed?
Over six months to 6 Nov 2026 the shares returned +13.0% against +16.2% for the median peer; over one year +15.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.