Loading…
← CockpitCompetitor Analysis › 1318.HK Mao Geping Cosmetics Co., Ltd. Class HOpen in the cockpit ↗

Mao Geping Cosmetics Co., Ltd. Class H1318.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Staples›Household/Personal Care

Chinese premium cosmetics and skincare brand founded by celebrity makeup artist Mao Geping.

≈ A Chinese prestige-beauty brand, like a domestic Estée Lauder lineMomentum strong 70
Mkt cap
$4.92B
US dollars, full cap
Free float
28%
of shares outstanding
$/day
$13.2M
20-day average traded
Fwd P/E
15.0×
forward earnings
ROIC−WACC
+93.1 pp
WACC 8.1%
Hurdle
-36 pp
Req g minus delivered
Next earnings
146 days
1 Apr 2027
Close · HKDHK$53.65
1D+2.0%
1W+9.2%
1M+20.0%
3M-0.8%
6M-28.5%
YTD-34.3%
1Y-41.4%
ATR %4.9%
52w lowhigh44.4% off high

What Mao Geping Cosmetics does

Chinese premium cosmetics and skincare brand founded by celebrity makeup artist Mao Geping.

Sells through its own counters and stores, online channels such as Tmall and Douyin, and department stores, relying on its founder's name and artist-led product design to hold premium prices rather than on mass-market volume.

In one line: A Chinese prestige-beauty brand, like a domestic Estée Lauder line.

Products and services

  • Color cosmetics
  • Skincare products
  • Makeup artistry education/services

Customers

  • Chinese premium-beauty consumers via department st

Where it sits in the supply chain

  • Consumer Staples
  • Beauty & personal care
  • Premium cosmetics/skincare

What could go right

  • Domestic premium-beauty brand share gains

What could go wrong

  • Reliance on founder brand/image
  • Intense China beauty-market competition

Moat: narrow (brand). Founder's celebrity status and reputation as a premium domestic beauty brand differentiate it from mass-market peers.

Headquarters: Beijing, China · Founded: 2000 · Employees: 4,488

Named competitors

Mao Geping Cosmetics at a glance

Size Mao Geping Cosmetics (1318.HK) is a Hong Kong Consumer Staples company (Household/Personal Care) with a market value of $4.92B, the 255th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$53.65 on 6 Nov 2026.

Performance Over six months the shares fell 28.5%, against -1.7% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 3rd lowest of 21 in its peer set.

Growth Revenue grew 32.2% over the last twelve months (peer median +5.6%); the operating margin is 30.6% (peer median 12.4%).

Valuation It trades at 15.0× forward earnings against a peer median of 20.9× (6th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +41%, so the hurdle is -36 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 93.1 points above its cost of capital (8.1% WACC).

Next results Next results expected around 1 Apr 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 981318.HK 74
Six months, rebased to 100: Mao Geping Cosmetics against the median of its 20 peers (local-currency closes).

Mao Geping Cosmetics financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$6.42BHK$5.48BHK$4.21BHK$3.19BHK$1.94B
Revenue growth—+30%+32%+65%—
Gross profitHK$5.32BHK$4.52BHK$3.52BHK$2.64BHK$1.50B
EBITDAHK$2.08BHK$1.78BHK$1.29BHK$1.01BHK$591M
Net incomeHK$1.50BHK$1.31BHK$955MHK$731MHK$405M
Free cash flowHK$1.30BHK$1.12BHK$442MHK$715MHK$427M
Capital expenditureHK$250MHK$203MHK$668MHK$81.2MHK$40.1M
Total debtn/aHK$85.1MHK$387MHK$42.9MHK$61.1M

Quarterly statements and history in the cockpit →

Mao Geping Cosmetics competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%0%+20%CUPIDCOLPALREYNIPAR0904304527COTYELF278470DABUR496710444912603605236730088805190049111318.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Mao Geping Cosmetics is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%20×40×COLPALREYNIPAR0904304527COTYELF278470496710444912603605GODREJCP1318.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Mao Geping Cosmetics is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%COLPALREYNIPAR0904304527COTYELF278470DABUR496710446036052367300888GILLETTE0519001318.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Mao Geping Cosmetics is the large dot.

Mao Geping Cosmetics competitors and peer comparison

Head to head with its named competitors (1318.HK vs 2367.HK vs 603605.SS vs EL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Mao Geping Cosmetics 1318.HK$4.92B-28%+32%31%15.0×4.7%
Giant Biogene 2367.HK$2.76B-34%-10%32%9.7×-8.0%
Proya Cosmetics 603605.SS$2.97B-19%+2%13%11.1×-4.8%
Estée Lauder Companies (The) EL$39.9B+28%+6%13%31.1×16.8%

How Mao Geping Cosmetics compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Mao Geping Cosmetics against its 20 peers (data as of 6 Nov 2026)
Measure1318.HKPeer medianRank in peer set
1-month return+20.0%-0.7%3rd highest of 21
6-month return-28.5%-1.7%3rd lowest of 21
Distance from 52-week high-44.4%-21.9%3rd lowest of 21
Revenue growth (TTM)+32.2%+5.6%3rd highest of 21
Operating margin30.6%12.4%3rd highest of 21
Forward P/E15.0×20.9×6th cheapest of 20
Growth the price implies (Req g, 7 yrs)4.7%4.0%10th most demanding of 20
Growth delivered (Del g)+41.1%+4.6%2nd highest of 20
Hurdle (Req g minus delivered)-36.4 pp-1.7 pp3rd least demanding of 20
ROIC minus cost of capital+93.1 pp+3.4 pp2nd highest of 20
EV / EBITDA16.5×15.9×7th most expensive of 15
Net debt / EBITDA-2.0×-0.3×3rd least indebted of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Mao Geping Cosmetics 1318.HKHong Kong$4.92B-28%+32%31%15.0×4.7%+41.1%
Cupid CUPID.NSIndia$4.83B+158%+122%34%n/an/an/a
Colgate-Palmolive (India) COLPAL.NSIndia$4.83B-23%+9%28%32.2×30.8%+4.5%
Reynolds Consumer Products REYNUnited States$5.08B+10%+2%14%14.6×-0.2%+2.7%
Interparfums IPARUnited States$4.34B+43%+3%17%29.0×10.9%+22.5%
Amorepacific 090430.KSSouth Korea$6.03B-1%+10%9%23.8×4.0%-0.8%
Rohto Pharmaceutical 4527.TJapan$3.97B+17%+10%12%16.7×-2.1%+13.7%
Coty COTYUnited States$3.57B+64%-1%5%13.3×11.3%+4.6%
e.l.f. Beauty ELFUnited States$6.85B+91%+31%12%35.4×27.9%+38.8%
APR 278470.KSSouth Korea$7.04B-40%+119%23%17.4×-1.4%+47.3%
Dabur India DABUR.NSIndia$7.13B-19%+9%15%32.1×27.3%+6.6%
Kobayashi Pharmaceutical 4967.TJapan$3.29B+20%+4%6%50.2×17.6%+1.9%
Hengan Int'l 1044.HKHong Kong$3.28B-16%+2%11%9.1×-8.8%-0.1%
Lion 4912.TJapan$3.19B+21%+6%8%19.9×-2.4%+3.5%
Proya Cosmetics 603605.SSChina$2.97B-19%+2%13%11.1×-4.8%+23.1%
Giant Biogene 2367.HKHong Kong$2.76B-34%-10%32%9.7×-8.0%+34.9%
Winner Medical 300888.SZChina$2.69B-2%+4%11%20.9×-4.3%-2.6%
Godrej Consumer Products GODREJCP.NSIndia$9.19B-18%+12%18%37.0×31.7%+6.6%
Gillette India GILLETTE.NSIndia$2.56B-7%+8%28%33.0×16.0%+13.0%
LG H&h 051900.KSSouth Korea$2.56B-8%-3%3%18.5×-0.1%-4.1%
Shiseido 4911.TJapan$9.52B+20%+5%4%32.8×17.5%+1.0%

Questions

Who are Mao Geping Cosmetics's main competitors?
Named competitors: Giant Biogene (2367.HK), Proya Cosmetics (603605.SS), Estée Lauder (EL). The cockpit's measured peer set (industry) also includes Cupid (CUPID.NS), Colgate-Palmolive (India) (COLPAL.NS), Reynolds Consumer Products (REYN), Interparfums (IPAR), Amorepacific (090430.KS), Rohto Pharmaceutical (4527.T).
Is Mao Geping Cosmetics expensive compared with its peers?
On forward p/e it trades at 15.0× against a peer median of 20.9×, 6th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 5% a year for seven years (Req g). Recent delivered growth is +41%, so the hurdle is -36 pp: the price already allows for a slowdown.
How has Mao Geping Cosmetics stock performed?
Over six months to 6 Nov 2026 the shares returned -28.5% against -1.7% for the median peer; over one year -41.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.