Loading…
← CockpitCompetitor Analysis › 1044.HK Hengan Int'lOpen in the cockpit ↗

Hengan Int'l1044.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Consumer Staples›Household/Personal Care

China's largest maker of tissue paper, sanitary napkins and disposable diapers.

≈ China's Kimberly-ClarkMomentum strong 69
Mkt cap
$3.28B
US dollars, full cap
Free float
73%
of shares outstanding
$/day
$15.4M
20-day average traded
Fwd P/E
9.1×
forward earnings
ROIC−WACC
+3.4 pp
WACC 5.9%
Hurdle
-9 pp
Req g minus delivered
Next earnings
137 days
23 Mar 2027
Close · HKDHK$22.18
1D+2.0%
1W+5.2%
1M+14.4%
3M-6.4%
6M-16.0%
YTD-18.0%
1Y-17.0%
ATR %2.3%
52w lowhigh23.6% off high

What Hengan Int'l does

China's largest maker of tissue paper, sanitary napkins and disposable diapers.

Sells sanitary and tissue products mainly through supermarkets and online platforms, spending heavily on advertising and promotions. Pulp is its main raw material, so costs swing with pulp prices. The founding families remain significant shareholders.

In one line: China's Kimberly-Clark.

Products and services

  • Tissue paper
  • Sanitary napkins
  • Diapers
  • Personal care products

Customers

  • Chinese retail consumers via supermarkets/e-commer

Where it sits in the supply chain

  • Consumer Staples
  • Personal/household care
  • Tissue, feminine hygiene, diapers

What could go right

  • Premiumization of personal-care products in China

What could go wrong

  • Pulp/raw-material cost volatility
  • Intense category competition

Moat: narrow (brand, scale, distribution). Long-established Hengan/Anerle brands with broad national distribution in a largely commoditized category.

Headquarters: Fujian, China · Founded: 1985 · Employees: 23,000

Named competitors

Hengan Int'l at a glance

Size Hengan Int'l (1044.HK) is a Hong Kong Consumer Staples company (Household/Personal Care) with a market value of $3.28B, the 326th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$22.18 on 6 Nov 2026.

Performance Over six months the shares fell 16.0%, against +7.5% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 6th lowest of 21 in its peer set.

Growth Revenue grew 2.2% over the last twelve months (peer median +3.9%); the operating margin is 11.2% (peer median 12.4%).

Valuation It trades at 9.1× forward earnings against a peer median of 18.5× (cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is 0%, so the hurdle is -9 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.4 points above its cost of capital (5.9% WACC).

Next results Next results expected around 23 Mar 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 1081044.HK 83
Six months, rebased to 100: Hengan Int'l against the median of its 20 peers (local-currency closes).

Hengan Int'l financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$25.0BHK$25.0BHK$24.6BHK$26.3BHK$26.3B
Revenue growth—+2%-6%0%—
Gross profitHK$8.80BHK$8.43BHK$7.91BHK$8.82BHK$8.90B
EBITDAHK$3.97BHK$3.72BHK$3.39BHK$4.10BHK$4.26B
Net incomeHK$2.70BHK$2.75BHK$2.49BHK$3.09BHK$2.24B
Free cash flowHK$1.69BHK$2.53BHK$2.08BHK$3.12BHK$3.27B
Capital expenditureHK$1.15BHK$1.14BHK$1.68BHK$1.68BHK$1.45B
Total debtn/aHK$17.6BHK$14.0BHK$15.7BHK$19.2B

Quarterly statements and history in the cockpit →

Hengan Int'l competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%+75%-20%0%+20%49674912COTY603605ITP23674527300888GILLETTE051900PGHHCOLPALCUPID269813184922192820REYN49271618901044.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Hengan Int'l is the large dot.

Fundamentals: revenue growth against valuation

-10%0%+10%+20%+30%20×40×49674912COTY603605ITP23674527300888GILLETTE051900PGHHCOLPAL2698131849221928201618901044.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Hengan Int'l is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%49674912COTY603605ITP23674527300888GILLETTE051900PGHHCOLPAL26981318REYN49271618901044.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Hengan Int'l is the large dot.

Hengan Int'l competitors and peer comparison

Head to head with its named competitors (1044.HK vs 2698.HK vs KMB vs PG)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Hengan Int'l 1044.HK$3.28B-16%+2%11%9.1×-8.8%
Softcare 2698.HK$2.20B-5%+25%25%14.4×8.7%
Kimberly-Clark KMB$66.5B+12%-12%14%15.3×4.1%
Procter & Gamble PG$383B+13%+4%24%23.4×-0.3%

How Hengan Int'l compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Hengan Int'l against its 20 peers (data as of 6 Nov 2026)
Measure1044.HKPeer medianRank in peer set
1-month return+14.4%+1.7%4th highest of 21
6-month return-16.0%+7.5%6th lowest of 21
Distance from 52-week high-23.6%-21.9%10th lowest of 21
Revenue growth (TTM)+2.2%+3.9%8th lowest of 21
Operating margin11.2%12.4%10th lowest of 21
Forward P/E9.1×18.5×cheapest of 20
Growth the price implies (Req g, 7 yrs)-8.8%-0.1%least demanding of 18
Growth delivered (Del g)-0.1%+7.4%4th lowest of 18
Hurdle (Req g minus delivered)-8.7 pp-2.8 pp7th least demanding of 18
ROIC minus cost of capital+3.4 pp+5.5 pp8th lowest of 20
EV / EBITDA6.3×11.9×cheapest of 17
Net debt / EBITDA-0.2×-0.8×6th most indebted of 18

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Hengan Int'l 1044.HKHong Kong$3.28B-16%+2%11%9.1×-8.8%-0.1%
Kobayashi Pharmaceutical 4967.TJapan$3.29B+20%+4%6%50.2×17.6%+1.9%
Lion 4912.TJapan$3.19B+21%+6%8%19.9×-2.4%+3.5%
Coty COTYUnited States$3.57B+64%-1%5%13.3×11.3%+4.6%
Proya Cosmetics 603605.SSChina$2.97B-19%+2%13%11.1×-4.8%+23.1%
Interparfums ITP.PAFrance$3.65B+72%-4%18%27.5×15.9%+19.6%
Giant Biogene 2367.HKHong Kong$2.76B-34%-10%32%9.7×-8.0%+34.9%
Rohto Pharmaceutical 4527.TJapan$3.97B+17%+10%12%16.7×-2.1%+13.7%
Winner Medical 300888.SZChina$2.69B-2%+4%11%20.9×-4.3%-2.6%
Gillette India GILLETTE.NSIndia$2.56B-7%+8%28%33.0×16.0%+13.0%
LG H&h 051900.KSSouth Korea$2.56B-8%-3%3%18.5×-0.1%-4.1%
Procter & Gamble Hygiene & Health Care PGHH.NSIndia$2.40B-29%-2%24%27.3×15.4%+7.4%
Colgate-Palmolive (India) COLPAL.NSIndia$4.83B-23%+9%28%32.2×30.8%+4.5%
Cupid CUPID.NSIndia$4.83B+158%+122%34%n/an/an/a
Softcare 2698.HKHong Kong$2.20B-5%+25%25%14.4×8.7%+20.9%
Mao Geping Cosmetics 1318.HKHong Kong$4.92B-28%+32%31%15.0×4.7%+41.1%
KOSE 4922.TJapan$2.16B+7%+3%4%27.2×n/an/a
Cosmax 192820.KSSouth Korea$2.13B+21%+16%8%16.6×n/an/a
Reynolds Consumer Products REYNUnited States$5.08B+10%+2%14%14.6×-0.2%+2.7%
Pola Orbis 4927.TJapan$1.96B+8%+1%10%28.8×-3.1%-0.7%
Kolmar Korea 161890.KSSouth Korea$1.89B+23%+13%10%13.0×-0.9%+15.5%

Questions

Who are Hengan Int'l's main competitors?
Named competitors: Softcare (2698.HK), Vinda International (private or unlisted), Kimberly-Clark (KMB), Procter & Gamble (PG). The cockpit's measured peer set (industry) also includes Kobayashi Pharmaceutical (4967.T), Lion (4912.T), Coty (COTY), Proya Cosmetics (603605.SS), Interparfums (ITP.PA), Giant Biogene (2367.HK).
Is Hengan Int'l expensive compared with its peers?
On forward p/e it trades at 9.1× against a peer median of 18.5×, cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is 0%, so the hurdle is -9 pp: the price already allows for a slowdown.
How has Hengan Int'l stock performed?
Over six months to 6 Nov 2026 the shares returned -16.0% against +7.5% for the median peer; over one year -17.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.