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Ford Motor CompanyFCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Motor Vehicles

US automaker producing Ford and Lincoln vehicles, with a strong truck/commercial-vehicle franchise (F-Series, Pro) and an EV division (Model e).

Momentum neutral 47
Mkt cap
$48.8B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$526M
20-day average traded
Fwd P/E
7.0×
forward earnings
ROIC−WACC
-5.8 pp
WACC 7.4%
Hurdle
+18 pp
Req g minus delivered
Official | Implied
BBB- / BB+
agencies · bond market
Next earnings
90 days
4 Feb 2027
Close · USD$12.44
1D-0.7%
1W+1.6%
1M+1.6%
3M-11.1%
6M+2.2%
YTD-3.0%
1Y-1.8%
ATR %3.0%
Beta1.05
52w lowhigh30.0% off high

What Ford Motor does

US automaker producing Ford and Lincoln vehicles, with a strong truck/commercial-vehicle franchise (F-Series, Pro) and an EV division (Model e).

Earns most of its profit from Ford Pro, which sells trucks and vans plus software and services to businesses and fleets, and from F-Series pickups; Ford Credit adds financing income. The electric-vehicle unit, Model e, loses money. The Ford family keeps significant voting power through a special share class.

Products and services

  • Ford Blue (ICE trucks/SUVs/cars)
  • Ford Pro (commercial vehicles/fleet)
  • Ford Model e (EVs)
  • Ford Credit (auto lending)

Customers

  • North American retail/fleet consumers
  • Commercial/fleet operators globally

Where it sits in the supply chain

  • Consumer Discretionary
  • Automotive manufacturing
  • Mass-market vehicles (ICE, EV…

What could go right

  • Ford Pro commercial/fleet services growth
  • F-Series truck profitability

What could go wrong

  • EV division (Model e) losses
  • Warranty/quality cost overruns

Moat: narrow (scale, brand, distribution). Iconic F-Series truck franchise and Ford Pro commercial fleet relationships anchor a durable, if lower-margin, business.

Headquarters: Dearborn, Michigan, USA · Founded: 1903 · Employees: 169,000

Named competitors

Ford Motor at a glance

Size Ford Motor (F) is a United States Consumer Discretionary company (Motor Vehicles) with a market value of $48.8B, the 260th largest of 3,117 United States companies the cockpit tracks. Shares closed at $12.44 on 6 Nov 2026.

Performance Over six months the shares gained 2.2%, against -0.2% for the median peer and -1.1% for the United States market (cap-weighted) — 10th highest of 21 in its peer set.

Growth Revenue fell 1.4% over the last twelve months (peer median +6.8%); the operating margin is 1.8% (peer median 6.5%).

Valuation It trades at 7.0× forward earnings against a peer median of 10.6× (6th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 26% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 5.8 points below its cost of capital (7.4% WACC).

Credit Ford Motor has 67 bonds outstanding ($67.0B), rated BBB- by the agencies and trading like BB+ at a weighted spread of 153 bp.

Short interest Short interest is 2.9% of the free float (15 Oct 2026).

Next results Next results expected around 4 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026F 105Peer median 102
Six months, rebased to 100: Ford Motor against the median of its 20 peers (local-currency closes).

Ford Motor financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$187B$187B$185B$176B$158B
Revenue growth—+1%+5%+11%—
Gross profit$15.1B$22.8B$23.4B$24.3B$25.1B
EBITDA$9.49B$8.53B$11.0B$11.9B$12.9B
Net income-$7.79B-$8.18B$5.88B$4.35B-$1.98B
Free cash flow$5.14B$12.5B$6.74B$6.68B-$13.0M
Capital expenditure$9.83B$8.81B$8.68B$8.24B$6.87B
Total debt$165B$166B$161B$151B$140B

Quarterly statements and history in the cockpit →

Ford Motor competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-10%0%+10%P9110053807267MBGM&MMARUTIBMWVOWDTGGMBAJAJ-AUTO0002707269RACETVSMOTOREICHERMOT0175RIVN8TRAHYUNDAIF6-month return →1-month return →
Up and to the right = strong over both horizons. Ford Motor is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%20×40×P9110053807267MBGM&MMARUTIBMWVOWDTGGMBAJAJ-AUTO0002707269RACETVSMOTOREICHERMOT0175HYUNDAIFRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Ford Motor is the large dot.

Capital: growth delivered against growth the price implies

0%+20%0%20%P9117267MBGM&MMARUTIDTGGMBAJAJ-AUTO0002707269EICHERMOT0175HYUNDAIFGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Ford Motor is the large dot.

Ford Motor competitors and peer comparison

Head to head with its named competitors (F vs GM vs STLAP.PA vs TM)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Ford Motor F$48.8B+2%-1%2%7.0×25.6%
General Motors GM$72.7B+10%0%2%6.1×23.9%
Stellantis STLAP.PA$17.0B-40%-2%-14%8.2×n/a
Toyota Motor Corp. Sponsored ADR TM$226B+15%+4%7%11.4×n/a
Rivian Automotive RIVN$19.9B-4%+11%-53%n/an/a
Tesla TSLA$1.42T-16%+8%4%176.4×n/a
Honda Motor 7267.T$45.2B+45%+4%-1%11.7×18.2%
HyundaiMtr 005380.KS$47.5B-47%+1%5%7.3×n/a
Kia 000270.KS$28.3B-34%+8%7%5.4×-12.9%
Nissan Motor 7201.T$5.98B-24%-1%2%23.1×n/a

How Ford Motor compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Ford Motor against its 20 peers (data as of 6 Nov 2026)
MeasureFPeer medianRank in peer set
1-month return+1.6%+8.8%6th lowest of 21
6-month return+2.2%-0.2%10th highest of 21
Distance from 52-week high-30.0%-16.4%8th lowest of 21
Revenue growth (TTM)-1.4%+6.8%6th lowest of 21
Operating margin1.8%6.5%3rd lowest of 21
Forward P/E7.0×10.6×6th cheapest of 20
Growth the price implies (Req g, 7 yrs)25.6%17.8%5th most demanding of 15
Growth delivered (Del g)+8.1%+14.3%4th lowest of 15
Hurdle (Req g minus delivered)+17.6 pp+6.9 ppmost demanding of 15
ROIC minus cost of capital-5.8 pp-0.9 pp2nd lowest of 21
EV / EBITDA19.0×10.6×6th most expensive of 17
Net debt / EBITDA13.8×2.7×most indebted of 17
Bond spread153 bp100 bpwidest of 10

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Ford Motor FUnited States$48.8B+2%-1%2%7.0×25.6%+8.1%
Porsche P911.DEGermany$47.8B0%-10%6%22.9×17.3%+4.8%
HyundaiMtr 005380.KSSouth Korea$47.5B-47%+1%5%7.3×n/an/a
Honda Motor 7267.TJapan$45.2B+45%+4%-1%11.7×18.2%+10.6%
Mercedes-Benz MBG.DEGermany$44.9B-19%-7%5%7.9×4.5%+1.7%
Mahindra & Mahindra M&M.NSIndia$43.1B-2%+26%15%24.0×13.6%+21.5%
Maruti Suzuki India MARUTI.NSIndia$42.3B-7%+30%7%30.1×27.7%+21.1%
Bayerische Motoren Werke BMW.DEGermany$40.3B-22%-6%6%9.7×n/an/a
Volkswagen VOW.DEGermany$39.1B-24%-3%7%5.5×n/an/a
Daimler Truck DTG.DEGermany$34.7B-1%-14%5%10.6×9.8%+4.8%
General Motors GMUnited States$72.7B+10%0%2%6.1×23.9%+8.6%
Bajaj Auto BAJAJ-AUTO.NSIndia$31.7B+3%+48%19%24.0×27.3%+17.4%
Kia 000270.KSSouth Korea$28.3B-34%+8%7%5.4×-12.9%+14.0%
Suzuki Motor 7269.TJapan$27.3B+26%+14%9%9.1×-0.8%+14.6%
Ferrari RACE.MIItaly$92.2B+30%+6%30%37.7×22.8%+15.6%
TVS Motor TVSMOTOR.NSIndia$22.6B+21%+34%12%42.5×n/an/a
Eicher Motors EICHERMOT.NSIndia$22.3B+5%+28%21%33.0×36.0%+21.8%
Geely Auto 0175.HKHong Kong$20.1B-34%+27%4%6.5×-9.3%+29.3%
Rivian Automotive RIVNUnited States$19.9B-4%+11%-53%n/an/an/a
Traton 8TRA.DEGermany$18.9B+2%+1%6%6.1×n/an/a
Hyundai Motor India HYUNDAI.NSIndia$18.3B+16%+8%7%33.0×26.6%+11.8%

Ford Motor bonds and credit

Ford Motor has 67 bonds outstanding with $67.0B face value. The agencies rate it BBB-; its bonds trade like BB+. Weighted yield 5.86%, a spread of 153 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Ford Motor's main competitors?
Named competitors: General Motors (GM), Stellantis (STLAP.PA), Toyota Motor (TM), Rivian Automotive (RIVN), Tesla (TSLA), Honda Motor (7267.T). The cockpit's measured peer set (industry) also includes Porsche (P911.DE), HyundaiMtr (005380.KS), Honda Motor (7267.T), Mercedes-Benz (MBG.DE), Mahindra & Mahindra (M&M.NS), Maruti Suzuki India (MARUTI.NS).
Is Ford Motor expensive compared with its peers?
On forward p/e it trades at 7.0× against a peer median of 10.6×, 6th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 26% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Ford Motor stock performed?
Over six months to 6 Nov 2026 the shares returned +2.2% against -0.2% for the median peer; over one year -1.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.