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Kia Corp.000270.KSCompetitor analysis, valuation and peers

South Korea · KRW·Consumer Discretionary›Motor Vehicles

Korean automaker (Hyundai Motor Group affiliate) selling mass-market cars, SUVs and EVs globally.

≈ Korea's Honda-scale volume automaker, sister company to Hyundai.Momentum neutral 47
Mkt cap
$28.3B
US dollars, full cap
Free float
61%
of shares outstanding
$/day
$73.9M
20-day average traded
Fwd P/E
5.4×
forward earnings
ROIC−WACC
+2.8 pp
WACC 7.4%
Hurdle
-27 pp
Req g minus delivered
Official | Implied
A- / —
agencies · bond market
Next earnings
82 days
27 Jan 2027
Close · KRW₩100,300
1D-0.5%
1W+4.9%
1M-8.5%
3M-22.6%
6M-33.9%
YTD-14.0%
1Y-8.8%
ATR %5.2%
52w lowhigh50.7% off high

What Kia does

Korean automaker (Hyundai Motor Group affiliate) selling mass-market cars, SUVs and EVs globally.

Sells cars through dealers worldwide and shares platforms, engines and parts with Hyundai to spread development costs. Hyundai Motor holds roughly a third of it, a stake it won after Kia's 1997 bankruptcy. Purpose-built electric vans for fleets are a new line.

In one line: Korea's Honda-scale volume automaker, sister company to Hyundai..

Products and services

  • Passenger cars/SUVs
  • EVs (EV6/EV9 line)
  • Purpose-built commercial EVs (PBV)

Customers

  • global retail car buyers

Where it sits in the supply chain

  • Automotive OEM
  • Vehicle design, manufacturing & sales
  • ICE, hybrid and EV passenger…

What could go right

  • Global EV/SUV share gains
  • PBV (fleet EV) new business line

What could go wrong

  • EV demand slowdown/tariffs
  • Reliance on shared Hyundai Motor Group platforms/IP

Moat: narrow (scale, brand, distribution). Shares Hyundai Motor Group's platforms and manufacturing scale, with its own increasingly design-led brand identity.

Headquarters: Seoul, South Korea · Founded: 1944 · Employees: 36,566

Named competitors

Kia at a glance

Size Kia (000270.KS) is a South Korea Consumer Discretionary company (Motor Vehicles) with a market value of $28.3B, the 13th largest of 495 South Korea companies the cockpit tracks. Shares closed at ₩100,300 on 6 Nov 2026.

Performance Over six months the shares fell 33.9%, against -3.4% for the median peer and -24.5% for the South Korea market (cap-weighted) — 4th lowest of 21 in its peer set.

Growth Revenue grew 8.0% over the last twelve months (peer median +6.0%); the operating margin is 7.0% (peer median 6.0%).

Valuation It trades at 5.4× forward earnings against a peer median of 10.6× (cheapest of 20).

Price implies For today's price to make sense, revenue must grow about -13% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -27 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 2.8 points above its cost of capital (7.4% WACC).

Credit Kia has 2 bonds outstanding ($600M), rated A- by the agencies.

Next results Next results expected around 27 Jan 2027 (exchange calendar; dates can move).

Relative performance

608010012011 May 202611 Aug 20266 Nov 2026Peer median 98000270.KS 65
Six months, rebased to 100: Kia against the median of its 20 peers (local-currency closes).

Kia financials

Reported figures in KRW; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue₩122T₩114T₩107T₩99.8T₩86.6T
Revenue growth—+6%+8%+15%—
Gross profitn/a₩22.6T₩24.9T₩22.8T₩18.1T
EBITDAn/a₩11.8T₩15.2T₩14.0T₩9.66T
Net income₩6.92T₩7.56T₩9.77T₩8.78T₩5.41T
Free cash flown/a₩5.29T₩9.08T₩8.96T₩7.84T
Capital expendituren/a₩4.99T₩4.68T₩3.13T₩2.10T
Total debtn/a₩2.73T₩3.60T₩4.13T₩7.75T

Quarterly statements and history in the cockpit →

Kia competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-10%0%+10%7269BAJAJ-AUTODTGTVSMOTOREICHERMOTVOW0175RIVNBMW8TRAMARUTIM&MHYUNDAI600104MBG99737267STLAP005380P911000270.KS6-month return →1-month return →
Up and to the right = strong over both horizons. Kia is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%20×40×7269BAJAJ-AUTODTGTVSMOTOREICHERMOTVOW0175BMW8TRAMARUTIM&MHYUNDAI600104MBG99737267005380P911000270.KSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Kia is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%7269BAJAJ-AUTODTGEICHERMOT0175MARUTIM&MHYUNDAI600104MBG7267P911000270.KSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Kia is the large dot.

Kia competitors and peer comparison

Head to head with its named competitors (000270.KS vs 005380.KS vs 7203.T vs 7267.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Kia 000270.KS$28.3B-34%+8%7%5.4×-12.9%
HyundaiMtr 005380.KS$47.5B-47%+1%5%7.3×n/a
Toyota Motor 7203.T$251B+10%+7%7%10.6×n/a
Honda Motor 7267.T$45.2B+45%+4%-1%11.7×18.2%
Volkswagen VOW.DE$39.1B-24%-3%7%5.5×n/a

How Kia compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Kia against its 20 peers (data as of 6 Nov 2026)
Measure000270.KSPeer medianRank in peer set
1-month return-8.5%+7.5%2nd lowest of 21
6-month return-33.9%-3.4%4th lowest of 21
Distance from 52-week high-50.7%-22.9%3rd lowest of 21
Revenue growth (TTM)+8.0%+6.0%10th highest of 21
Operating margin7.0%6.0%7th highest of 21
Forward P/E5.4×10.6×cheapest of 20
Growth the price implies (Req g, 7 yrs)-12.9%15.4%2nd least demanding of 13
Growth delivered (Del g)+14.0%+13.2%7th highest of 13
Hurdle (Req g minus delivered)-26.9 pp+5.8 pp2nd least demanding of 13
ROIC minus cost of capital+2.8 pp-1.5 pp5th highest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Kia 000270.KSSouth Korea$28.3B-34%+8%7%5.4×-12.9%+14.0%
Suzuki Motor 7269.TJapan$27.3B+26%+14%9%9.1×-0.8%+14.6%
Bajaj Auto BAJAJ-AUTO.NSIndia$31.7B+3%+48%19%24.0×27.3%+17.4%
Daimler Truck DTG.DEGermany$34.7B-1%-14%5%10.6×9.8%+4.8%
TVS Motor TVSMOTOR.NSIndia$22.6B+21%+34%12%42.5×n/an/a
Eicher Motors EICHERMOT.NSIndia$22.3B+5%+28%21%33.0×36.0%+21.8%
Volkswagen VOW.DEGermany$39.1B-24%-3%7%5.5×n/an/a
Geely Auto 0175.HKHong Kong$20.1B-34%+27%4%6.5×-9.3%+29.3%
Rivian Automotive RIVNUnited States$19.9B-4%+11%-53%n/an/an/a
Bayerische Motoren Werke BMW.DEGermany$40.3B-22%-6%6%9.7×n/an/a
Traton 8TRA.DEGermany$18.9B+2%+1%6%6.1×n/an/a
Maruti Suzuki India MARUTI.NSIndia$42.3B-7%+30%7%30.1×27.7%+21.1%
Mahindra & Mahindra M&M.NSIndia$43.1B-2%+26%15%24.0×13.6%+21.5%
Hyundai Motor India HYUNDAI.NSIndia$18.3B+16%+8%7%33.0×26.6%+11.8%
SAIC Motor 600104.SSChina$17.8B-24%-3%2%11.9×-14.7%-2.4%
Mercedes-Benz MBG.DEGermany$44.9B-19%-7%5%7.9×4.5%+1.7%
Chery Automobile 9973.HKHong Kong$17.8B-22%+11%5%5.8×n/an/a
Honda Motor 7267.TJapan$45.2B+45%+4%-1%11.7×18.2%+10.6%
Stellantis STLAP.PAFrance$17.0B-40%-2%-14%8.2×n/an/a
HyundaiMtr 005380.KSSouth Korea$47.5B-47%+1%5%7.3×n/an/a
Porsche P911.DEGermany$47.8B0%-10%6%22.9×17.3%+4.8%

Kia bonds and credit

Kia has 2 bonds outstanding with $600M face value. The agencies rate it A-.

Every bond, yield and spread in the cockpit →

Questions

Who are Kia's main competitors?
Named competitors: Hyundai Motor (005380.KS), Toyota Motor (7203.T), Honda Motor (7267.T), Volkswagen (VOW.DE). The cockpit's measured peer set (industry) also includes Suzuki Motor (7269.T), Bajaj Auto (BAJAJ-AUTO.NS), Daimler Truck (DTG.DE), TVS Motor (TVSMOTOR.NS), Eicher Motors (EICHERMOT.NS), Volkswagen (VOW.DE).
Is Kia expensive compared with its peers?
On forward p/e it trades at 5.4× against a peer median of 10.6×, cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about -13% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -27 pp: the price already allows for a slowdown.
How has Kia stock performed?
Over six months to 6 Nov 2026 the shares returned -33.9% against -3.4% for the median peer; over one year -8.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.