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Yum! BrandsYUMCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Restaurants

Franchisor of KFC, Pizza Hut and Taco Bell, operating a largely asset-light global quick-service restaurant network.

Momentum strong 78
Mkt cap
$44.0B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$387M
20-day average traded
Fwd P/E
24.8×
forward earnings
ROIC−WACC
+59.0 pp
WACC 7.1%
Hurdle
-8 pp
Req g minus delivered
Official | Implied
BB / BBB-
agencies · bond market
Next earnings
96 days
10 Feb 2027
Close · USD$161.14
1D-3.0%
1W+3.7%
1M+12.7%
3M+10.9%
6M+6.6%
YTD+7.5%
1Y+9.4%
ATR %2.6%
Beta0.12
52w lowhigh5.3% off high

What Yum! Brands does

Franchisor of KFC, Pizza Hut and Taco Bell, operating a largely asset-light global quick-service restaurant network.

Collects royalties and fees from franchisees, who own and run nearly all the restaurants, so revenue follows system-wide sales and little capital is needed. KFC and Taco Bell drive growth, KFC especially overseas. In 2016 it spun off Yum China, which operates the brands in China under licence.

Products and services

  • KFC
  • Taco Bell
  • Pizza Hut
  • Habit Burger Grill

Customers

  • Mass-market quick-service consumers globally

Where it sits in the supply chain

  • Consumer discretionary
  • Restaurants
  • Multi-brand quick-service franchisor

What could go right

  • International franchise unit growth
  • Taco Bell US same-store sales momentum

What could go wrong

  • Pizza Hut brand underperformance
  • Franchisee/geopolitical risk in international markets

Moat: narrow (brand, scale, distribution). Three globally recognized brands with a largely franchised, asset-light royalty model, though QSR competition is intense.

Headquarters: Louisville, Kentucky, United States · Founded: 1997 · Employees: 49,000

Named competitors

Yum! Brands at a glance

Size Yum! Brands (YUM) is a United States Consumer Discretionary company (Restaurants) with a market value of $44.0B, the 281st largest of 3,117 United States companies the cockpit tracks. Shares closed at $161.14 on 6 Nov 2026.

Performance Over six months the shares gained 6.6%, against +6.2% for the median peer and -1.1% for the United States market (cap-weighted) — 5th highest of 11 in its peer set.

Growth Revenue grew 9.1% over the last twelve months (peer median +8.0%); the operating margin is 31.6% (peer median 12.4%).

Valuation It trades at 24.8× forward earnings against a peer median of 19.8× (5th most expensive of 10).

Price implies For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -8 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 59.0 points above its cost of capital (7.1% WACC).

Credit Yum! Brands has 6 bonds outstanding ($4.55B), rated BB by the agencies and trading like BBB- at a weighted spread of 124 bp.

Short interest Short interest is 4.3% of the free float (15 Oct 2026).

Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026YUM 108Peer median 108
Six months, rebased to 100: Yum! Brands against the median of its 10 peers (local-currency closes).

Yum! Brands financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$8.80B$8.21B$7.55B$7.08B$6.84B
Revenue growth—+9%+7%+3%—
Gross profit$4.12B$3.79B$3.58B$3.50B$3.31B
EBITDA$3.03B$2.79B$2.61B$2.51B$2.35B
Net income$3.44B$1.56B$1.49B$1.60B$1.32B
Free cash flow$1.62B$1.64B$1.43B$1.32B$1.15B
Capital expenditure$397M$371M$257M$285M$279M
Total debt$11.6B$13.2B$12.3B$12.0B$12.7B

Quarterly statements and history in the cockpit →

Yum! Brands competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+40%0%+10%+20%CMGQSP-UNQSRDRIYUMCSBUXARMK7550TXRHDPZYUM6-month return →1-month return →
Up and to the right = strong over both horizons. Yum! Brands is the large dot.

Fundamentals: revenue growth against valuation

+2.5%+5%+7.5%+10%+12.5%20×30×CMGQSRDRIYUMCSBUXARMK7550TXRHDPZYUMRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Yum! Brands is the large dot.

Capital: growth delivered against growth the price implies

0%+10%+20%0%10%20%CMGQSP-UNQSRDRIYUMCSBUXARMK7550TXRHDPZYUMGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Yum! Brands is the large dot.

Yum! Brands competitors and peer comparison

Head to head with its named competitors (YUM vs MCD vs QSR vs YUMC)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Yum! Brands YUM$44.0B+7%+9%32%24.8×-0.2%
McDonald's MCD$196B0%+6%46%20.7×4.1%
Restaurant Brands International QSR$35.1B-3%+6%27%18.1×6.3%
Yum China YUMC$17.1B+6%+10%13%15.3×-7.5%
Domino's DPZ$11.0B+4%+4%20%16.3×1.8%

How Yum! Brands compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Yum! Brands against its 10 peers (data as of 6 Nov 2026)
MeasureYUMPeer medianRank in peer set
1-month return+12.7%+10.1%5th highest of 11
6-month return+6.6%+6.2%5th highest of 11
Distance from 52-week high-5.3%-10.7%4th highest of 11
Revenue growth (TTM)+9.1%+8.0%5th highest of 11
Operating margin31.6%12.4%highest of 11
Forward P/E24.8×19.8×5th most expensive of 10
Growth the price implies (Req g, 7 yrs)-0.2%6.9%2nd least demanding of 11
Growth delivered (Del g)+7.8%+13.3%5th lowest of 11
Hurdle (Req g minus delivered)-8.0 pp-5.6 pp4th least demanding of 11
ROIC minus cost of capital+59.0 pp+7.0 pp2nd highest of 11
EV / EBITDA17.7×16.2×3rd most expensive of 11
Net debt / EBITDA3.1×3.5×5th least indebted of 11
Bond spread124 bp90 bp2nd widest of 4

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Yum! Brands YUMUnited States$44.0B+7%+9%32%24.8×-0.2%+7.8%
Chipotle Mexican Grill CMGUnited States$43.6B+6%+8%15%27.1×15.1%+14.8%
Restaurant Brands International LP QSP-UN.TOCanada$35.9B+12%+5%28%n/a1.0%+14.6%
Restaurant Brands International QSRUnited States$35.1B-3%+6%27%18.1×6.3%+13.7%
Darden Restaurants DRIUnited States$25.6B+15%+8%12%19.7×7.5%+12.9%
Yum China YUMCUnited States$17.1B+6%+10%13%15.3×-7.5%+7.4%
Starbucks SBUXUnited States$120B+1%+2%11%32.6×18.5%+5.5%
Aramark ARMKUnited States$13.9B+17%+11%4%19.8×16.1%+7.6%
Zensho 7550.TJapan$12.2B+41%+12%7%34.3×6.1%+16.3%
Texas Roadhouse TXRHUnited States$12.1B+4%+10%8%26.8×13.8%+19.6%
Domino's DPZUnited States$11.0B+4%+4%20%16.3×1.8%+3.7%

Yum! Brands bonds and credit

Yum! Brands has 6 bonds outstanding with $4.55B face value. The agencies rate it BB; its bonds trade like BBB-. Weighted yield 5.90%, a spread of 124 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Yum! Brands's main competitors?
Named competitors: McDonald's (MCD), Restaurant Brands International (QSR), Yum China Holdings (YUMC), Domino's (DPZ). The cockpit's measured peer set (industry) also includes Chipotle Mexican Grill (CMG), Restaurant Brands International LP (QSP-UN.TO), Restaurant Brands International (QSR), Darden Restaurants (DRI), Yum China (YUMC), Starbucks (SBUX).
Is Yum! Brands expensive compared with its peers?
On forward p/e it trades at 24.8× against a peer median of 19.8×, 5th most expensive of 10 in its peer set. For today's price to make sense, revenue must grow about 0% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -8 pp: the price already allows for a slowdown.
How has Yum! Brands stock performed?
Over six months to 6 Nov 2026 the shares returned +6.6% against +6.2% for the median peer; over one year +9.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.