Loading…

McDonald'sMCDCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Restaurants

World's largest fast-food chain by system sales, operating and franchising burger-and-fries restaurants globally.

Momentum strong 69
Mkt cap
$196B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$1.45B
20-day average traded
Fwd P/E
20.7×
forward earnings
ROIC−WACC
n/a
WACC 6.7%
Hurdle
-3 pp
Req g minus delivered
Official | Implied
BBB+ / A
agencies · bond market
Next earnings
83 days
28 Jan 2027
Close · USD$276.52
1D-0.6%
1W+7.1%
1M+16.7%
3M+1.0%
6M+0.3%
YTD-9.0%
1Y-8.5%
ATR %2.2%
Beta0.08
52w lowhigh18.6% off high

What McDonald's does

World's largest fast-food chain by system sales, operating and franchising burger-and-fries restaurants globally.

Earns mostly rent and royalties from franchisees, who run the large majority of restaurants and pay a percentage of sales; McDonald's owns or leases the land and buildings under many of them. Company-run restaurants add sales. It leaves day-to-day operations to franchisees and earns on the brand and the real estate.

Products and services

  • Franchised restaurant royalties/rent
  • Company-operated restaurants
  • Digital/delivery/loyalty (McDonald's App)

Customers

  • Mass-market consumers globally

Where it sits in the supply chain

  • Consumer discretionary
  • Restaurants
  • Quick-service burger chain

What could go right

  • Value-menu traffic in a cautious consumer environment
  • International unit growth

What could go wrong

  • Consumer trade-down/value-war margin pressure
  • Franchisee relations and labor-cost inflation

Moat: wide (brand, scale, distribution). Unmatched global scale, real-estate ownership under franchisees, and one of the world's most recognized brands.

Headquarters: Chicago, Illinois, United States · Founded: 1940 · Employees: 150,000

Named competitors

McDonald's at a glance

Size McDonald's (MCD) is a United States Consumer Discretionary company (Restaurants) with a market value of $196B, the 59th largest of 3,117 United States companies the cockpit tracks. Shares closed at $276.52 on 6 Nov 2026.

Performance Over six months the shares gained 0.3%, against +6.6% for the median peer and -1.1% for the United States market (cap-weighted) — 5th lowest of 20 in its peer set.

Growth Revenue grew 5.8% over the last twelve months (peer median +8.6%); the operating margin is 46.1% (peer median 11.5%).

Valuation It trades at 20.7× forward earnings against a peer median of 24.8× (9th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -3 pp: the price already allows for a slowdown.

Credit McDonald's has 55 bonds outstanding ($38.4B), rated BBB+ by the agencies and trading like A at a weighted spread of 77 bp.

Short interest Short interest is 1.9% of the free float (15 Oct 2026).

Next results Next results expected around 28 Jan 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026Peer median 108MCD 101
Six months, rebased to 100: McDonald's against the median of its 20 peers (local-currency closes).

McDonald's financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$27.8B$26.9B$25.9B$25.5B$23.2B
Revenue growth—+4%+2%+10%—
Gross profit$15.9B$15.5B$14.6B$14.4B$13.1B
EBITDA$14.6B$14.6B$14.0B$13.7B$12.2B
Net income$8.99B$8.56B$8.22B$8.47B$6.18B
Free cash flown/a$7.19B$6.67B$7.25B$5.49B
Capital expendituren/a$3.37B$2.77B$2.36B$1.90B
Total debtn/a$54.8B$51.9B$53.1B$48.7B

Quarterly statements and history in the cockpit →

McDonald's competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%0%+20%SBUXYUMCMGQSP-UNQSRDRIYUMCARMK7550SWEAT356327026862CAVABROSCAKEMCD6-month return →1-month return →
Up and to the right = strong over both horizons. McDonald's is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%25×50×75×SBUXYUMCMGQSRYUMCARMK7550DPZSWEAT356327026862CAVABROSMCDRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. McDonald's is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%SBUXYUMCMGQSP-UNQSRDRIYUMCARMKTXRHDPZSWEAT2702CAVABROSCAKEMCDGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. McDonald's is the large dot.

McDonald's competitors and peer comparison

Head to head with its named competitors (MCD vs YUM vs QSR vs WEN)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
McDonald's MCD$196B0%+6%46%20.7×4.1%
Yum! Brands YUM$44.0B+7%+9%32%24.8×-0.2%
Restaurant Brands International QSR$35.1B-3%+6%27%18.1×6.3%
Wendy's WEN$1.55B+12%-1%13%17.9×2.4%

How McDonald's compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

McDonald's against its 20 peers (data as of 6 Nov 2026)
MeasureMCDPeer medianRank in peer set
1-month return+16.7%+9.9%3rd highest of 21
6-month return+0.3%+6.6%5th lowest of 20
Distance from 52-week high-18.6%-14.7%7th lowest of 21
Revenue growth (TTM)+5.8%+8.6%7th lowest of 21
Operating margin46.1%11.5%highest of 21
Forward P/E20.7×24.8×9th cheapest of 20
Growth the price implies (Req g, 7 yrs)4.1%6.9%7th least demanding of 20
Growth delivered (Del g)+7.0%+12.9%4th lowest of 20
Hurdle (Req g minus delivered)-2.9 pp-5.4 pp10th most demanding of 20
EV / EBITDA13.4×16.2×5th cheapest of 21
Net debt / EBITDA3.7×3.0×8th most indebted of 21
Bond spread77 bp90 bp3rd tightest of 6

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
McDonald's MCDUnited States$196B0%+6%46%20.7×4.1%+7.0%
Starbucks SBUXUnited States$120B+1%+2%11%32.6×18.5%+5.5%
Yum! Brands YUMUnited States$44.0B+7%+9%32%24.8×-0.2%+7.8%
Chipotle Mexican Grill CMGUnited States$43.6B+6%+8%15%27.1×15.1%+14.8%
Restaurant Brands International LP QSP-UN.TOCanada$35.9B+12%+5%28%n/a1.0%+14.6%
Restaurant Brands International QSRUnited States$35.1B-3%+6%27%18.1×6.3%+13.7%
Darden Restaurants DRIUnited States$25.6B+15%+8%12%19.7×7.5%+12.9%
Yum China YUMCUnited States$17.1B+6%+10%13%15.3×-7.5%+7.4%
Aramark ARMKUnited States$13.9B+17%+11%4%19.8×16.1%+7.6%
Zensho 7550.TJapan$12.2B+41%+12%7%34.3×6.1%+16.3%
Texas Roadhouse TXRHUnited States$12.1B+4%+10%8%26.8×13.8%+19.6%
Domino's DPZUnited States$11.0B+4%+4%20%16.3×1.8%+3.7%
Sodexo SW.PAFrance$9.91B+28%0%3%17.7×6.0%+6.6%
Brinker International EATUnited States$8.58B+49%+6%11%14.7×9.3%+11.7%
Food & Life Companies 3563.TJapan$7.34B+12%+24%10%35.6×6.9%+16.0%
McDonald's Holdings Company (Japan) 2702.TJapan$7.33B+7%+2%14%32.0×1.8%+7.6%
Haidilao 6862.HKHong Kong$7.24B-28%+11%12%11.4×2.0%+7.8%
CAVA CAVAUnited States$6.91B-26%+27%7%85.5×41.5%+27.9%
Jersey Mike's Subs JMKEUnited States$6.03Bn/a+11%21%26.3×n/an/a
Dutch Bros BROSUnited States$5.90B-36%+30%10%31.0×36.3%+38.0%
Cheesecake Factory CAKEUnited States$5.32B+73%+8%7%21.2×16.7%+13.6%

McDonald's bonds and credit

McDonald's has 55 bonds outstanding with $38.4B face value. The agencies rate it BBB+; its bonds trade like A. Weighted yield 5.08%, a spread of 77 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are McDonald's's main competitors?
Named competitors: Yum! Brands (YUM), Restaurant Brands International (QSR), Wendy's (WEN), Chick-fil-A (private or unlisted). The cockpit's measured peer set (industry) also includes Starbucks (SBUX), Yum! Brands (YUM), Chipotle Mexican Grill (CMG), Restaurant Brands International LP (QSP-UN.TO), Restaurant Brands International (QSR), Darden Restaurants (DRI).
Is McDonald's expensive compared with its peers?
On forward p/e it trades at 20.7× against a peer median of 24.8×, 9th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -3 pp: the price already allows for a slowdown.
How has McDonald's stock performed?
Over six months to 6 Nov 2026 the shares returned +0.3% against +6.6% for the median peer; over one year -8.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.