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← CockpitCompetitor Analysis › GOOGL Alphabet Inc. (Class A)Open in the cockpit ↗

Alphabet Inc. (Class A)GOOGLCompetitor analysis, valuation and peers

United States · USD·Communication Services›Internet Software/Services

Owns Google Search and Android, sells search/YouTube advertising, and runs Google Cloud and AI (Gemini) products.

Momentum laggard 18
Mkt cap
$3.47T
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$11.9B
20-day average traded
Fwd P/E
20.5×
forward earnings
ROIC−WACC
+10.7 pp
WACC 10.8%
Hurdle
+1 pp
Req g minus delivered
Next earnings
88 days
2 Feb 2027
Close · USD$284.78
1D+0.8%
1W+1.8%
1M-18.2%
3M-20.4%
6M-28.9%
YTD-8.9%
1Y+0.4%
ATR %3.8%
Beta1.33
52w lowhigh30.3% off high

What Alphabet Inc. (Class A) does

Owns Google Search and Android, sells search/YouTube advertising, and runs Google Cloud and AI (Gemini) products.

Earns most of its income from advertising: ads placed beside Search results, on YouTube and across partner websites. Cloud, which rents computing and AI tools to companies, is the second large line, while Other Bets such as Waymo are still small. Alphabet became the parent holding company in 2015.

Products and services

  • Search & advertising
  • YouTube
  • Google Cloud
  • Gemini AI models
  • Android/hardware/Waymo (Other Bets)

Customers

  • advertisers
  • consumers
  • enterprises/developers (Cloud)

Where it sits in the supply chain

  • Internet software/services
  • Search, advertising, cloud, AI
  • Consumer platforms + enterprise cloud +…

What could go right

  • AI-driven search/ads and Cloud growth
  • Waymo robotaxi commercialization

What could go wrong

  • Antitrust/regulatory actions
  • AI-driven disruption of traditional search

Moat: wide (network effects, data, scale). Search/Android distribution scale and vast user data make its ad and AI platforms hard to displace.

Headquarters: Mountain View, California, US · Founded: 1998 · Employees: 190,820

Named competitors

Alphabet Inc. (Class A) at a glance

Size Alphabet Inc. (Class A) (GOOGL) is a United States Communication Services company (Internet Software/Services) with a market value of $3.47T, the 5th largest of 3,117 United States companies the cockpit tracks. Shares closed at $284.78 on 6 Nov 2026.

Performance Over six months the shares fell 28.9%, against -2.3% for the median peer and -1.1% for the United States market (cap-weighted) — 4th lowest of 19 in its peer set.

Growth Revenue grew 22.2% over the last twelve months (peer median +13.4%); the operating margin is 33.3% (peer median 18.6%).

Valuation It trades at 20.5× forward earnings against a peer median of 15.4× (6th most expensive of 18).

Price implies For today's price to make sense, revenue must grow about 18% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is +1 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 10.7 points above its cost of capital (10.8% WACC).

Backlog Backlog (remaining performance obligations) was $568B at 30 Sep 2026, up 260% on a year earlier — 1.2 years of trailing revenue. Backlog detail →

Short interest Short interest is 1.3% of the free float (15 Oct 2026).

Next results Next results expected around 2 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 101GOOGL 73
Six months, rebased to 100: Alphabet Inc. (Class A) against the median of its 18 peers (local-currency closes).

Alphabet Inc. (Class A) financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$471B$403B$350B$307B$281B
Revenue growth—+15%+14%+9%—
Gross profit$287B$240B$204B$174B$155B
EBITDA$186B$154B$127B$98.1B$88.8B
Net income$236B$132B$100B$73.8B$60.0B
Free cash flow$19.7B$73.3B$72.8B$69.5B$60.0B
Capital expenditure$160B$91.4B$52.5B$32.3B$31.5B
Total debt$147B$67.0B$28.1B$29.9B$30.0B

Quarterly statements and history in the cockpit →

Alphabet Inc. (Class A) competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-40%-20%0%+20%METANFLX6098SPOTFWONA9888RDDT16983659PINSMTCH4751CARG25189899RUMGOOGL6-month return →1-month return →
Up and to the right = strong over both horizons. Alphabet Inc. (Class A) is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%20×40×METANFLX6098SPOTFWONA9888RDDT16983659PINSMTCH4751013625189899GRNDGOOGLRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Alphabet Inc. (Class A) is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%75%METANFLX6098SPOTFWONARDDT16983659MTCH4751CARG013625189899GRNDGOOGLGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Alphabet Inc. (Class A) is the large dot.

Alphabet Inc. (Class A) competitors and peer comparison

Head to head with its named competitors (GOOGL vs MSFT vs META vs AMZN)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
Microsoft MSFT$3.94T+28%+18%47%25.5×17.2%
Meta Platforms META$1.56T0%+28%33%19.0×16.6%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a

How Alphabet Inc. (Class A) compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Alphabet Inc. (Class A) against its 18 peers (data as of 6 Nov 2026)
MeasureGOOGLPeer medianRank in peer set
1-month return-18.2%-2.9%3rd lowest of 19
6-month return-28.9%-2.3%4th lowest of 19
Distance from 52-week high-30.3%-29.5%10th highest of 19
Revenue growth (TTM)+22.2%+13.4%4th highest of 19
Operating margin33.3%18.6%highest of 19
Forward P/E20.5×15.4×6th most expensive of 18
Growth the price implies (Req g, 7 yrs)18.5%7.9%4th most demanding of 17
Growth delivered (Del g)+17.2%+12.7%7th highest of 17
Hurdle (Req g minus delivered)+1.3 pp-6.9 pp4th most demanding of 17
ROIC minus cost of capital+10.7 pp+14.2 pp9th highest of 17
EV / EBITDA18.1×11.9×5th most expensive of 17
Net debt / EBITDA-0.6×-1.2×7th most indebted of 18

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Alphabet Inc. (Class A) GOOGLUnited States$3.47T-29%+22%33%20.5×18.5%+17.2%
Meta Platforms METAUnited States$1.56T0%+28%33%19.0×16.6%+18.5%
Netflix NFLXUnited States$260B-28%+15%32%17.7×15.0%+12.6%
Recruit 6098.TJapan$149B+133%+9%20%30.3×22.0%+10.3%
Spotify Technology SPOTUnited States$124B+44%+17%15%37.4×29.4%+16.6%
Liberty Media FWONAUnited States$27.3B+18%+12%12%51.0×29.0%+31.4%
Bidu-sw 9888.HKHong Kong$26.4B-43%-1%7%14.5×n/an/a
Reddit RDDTUnited States$18.4B-39%+62%29%15.0×18.0%+57.3%
Tencent Music Entertainment 1698.HKHong Kong$13.9B-2%+16%29%11.0×0.6%+1.7%
Nexon 3659.TJapan$13.8B+10%+15%26%22.4×-9.1%+10.1%
Pinterest PINSUnited States$10.9B-11%+15%6%8.8×16.2%+20.1%
Match MTCHUnited States$8.88B+6%0%30%13.6×1.8%+7.8%
Cyber Agent 4751.TJapan$4.13B+3%+14%10%15.4×-11.3%+12.8%
CarGurus CARGUnited States$3.01B-3%+6%26%12.1×2.7%+10.5%
China Ruyi 0136.HKHong Kong$2.82B-5%-40%-17%12.6×13.1%+69.6%
Autohome 2518.HKHong Kong$2.70B+21%-22%0%22.7×-15.3%-6.4%
NetEase Cloud Music 9899.HKHong Kong$2.52B-21%+6%17%10.1×-18.7%+8.9%
RUM RUMUnited States$2.44B-41%+13%-101%n/an/an/a
Grindr GRNDUnited States$2.35B-10%+32%31%19.7×-6.0%+31.1%

Alphabet Inc. (Class A) backlog

Alphabet Inc. (Class A) reported $568B of remaining performance obligations at 30 Sep 2026, up 260% from a year earlier and up 9% from the previous quarter. That is 1.2 years of trailing revenue already under contract. Book-to-bill last quarter: 1.38.

Questions

Who are Alphabet Inc. (Class A)'s main competitors?
Named competitors: Microsoft (Bing/Azure/Copilot) (MSFT), Meta Platforms (META), Amazon (AWS/ads) (AMZN), OpenAI (private or unlisted). The cockpit's measured peer set (industry) also includes Meta Platforms (META), Netflix (NFLX), Recruit (6098.T), Spotify Technology (SPOT), Liberty Media (FWONA), Bidu-sw (9888.HK).
Is Alphabet Inc. (Class A) expensive compared with its peers?
On forward p/e it trades at 20.5× against a peer median of 15.4×, 6th most expensive of 18 in its peer set. For today's price to make sense, revenue must grow about 18% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is +1 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Alphabet Inc. (Class A) stock performed?
Over six months to 6 Nov 2026 the shares returned -28.9% against -2.3% for the median peer; over one year +0.4%.
What is Alphabet Inc. (Class A)'s backlog?
Alphabet Inc. (Class A)'s remaining performance obligations (contracted revenue not yet recognised) were $568B at 30 Sep 2026, +260% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.