Loading…

NetflixNFLXCompetitor analysis, valuation and peers

United States · USD·Communication Services›Internet Software/Services

World's largest subscription video-streaming service, producing and licensing films, series and games globally.

Momentum weak 22
Mkt cap
$260B
US dollars, full cap
$/day
$3.07B
20-day average traded
Fwd P/E
17.7×
forward earnings
ROIC−WACC
+20.1 pp
WACC 12.5%
Hurdle
+2 pp
Req g minus delivered
Official | Implied
A / A+
agencies · bond market
Next earnings
81 days
26 Jan 2027
Close · USD$63.41
1D-3.3%
1W+2.1%
1M-11.4%
3M-16.9%
6M-27.5%
YTD-32.4%
1Y-42.3%
ATR %3.2%
Beta0.24
52w lowhigh45.7% off high

What Netflix does

World's largest subscription video-streaming service, producing and licensing films, series and games globally.

Collects monthly subscription fees, with an ad-supported plan adding advertising revenue, and pays for content up front, so profit comes from spreading each programme's cost across a global subscriber base. It introduced the ad plan in 2022 and began charging for shared passwords in 2023.

Products and services

  • Streaming subscriptions (ad-free/ad-supported)
  • Original content production
  • Licensed content
  • Gaming (mobile)

Customers

  • Consumers globally (direct subscribers)

Where it sits in the supply chain

  • Media/entertainment
  • Subscription video streaming
  • Content production & licensing

What could go right

  • Ad-supported tier subscriber growth
  • Password-sharing crackdown monetization

What could go wrong

  • Rising content costs/competition
  • Streaming market saturation in mature markets

Moat: narrow (scale, brand, data). Content spend scale and viewing-data-driven recommendations sustain subscriber retention versus smaller rivals.

Headquarters: Los Gatos, California, US · Founded: 1997 · Employees: 16,000

Named competitors

Netflix at a glance

Size Netflix (NFLX) is a United States Communication Services company (Internet Software/Services) with a market value of $260B, the 38th largest of 3,117 United States companies the cockpit tracks. Shares closed at $63.41 on 6 Nov 2026.

Performance Over six months the shares fell 27.5%, against -2.3% for the median peer and -1.1% for the United States market (cap-weighted) — 5th lowest of 19 in its peer set.

Growth Revenue grew 15.4% over the last twelve months (peer median +13.4%); the operating margin is 31.7% (peer median 18.6%).

Valuation It trades at 17.7× forward earnings against a peer median of 15.4× (9th most expensive of 18).

Price implies For today's price to make sense, revenue must grow about 15% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is +2 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 20.1 points above its cost of capital (12.5% WACC).

Credit Netflix has 14 bonds outstanding ($16.6B), rated A by the agencies and trading like A+ at a weighted spread of 64 bp.

Short interest Short interest is 2.1% of the free float (15 Oct 2026).

Next results Next results expected around 26 Jan 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 101NFLX 74
Six months, rebased to 100: Netflix against the median of its 18 peers (local-currency closes).

Netflix financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$50.0B$45.3B$38.9B$33.7B$31.6B
Revenue growth—+16%+15%+7%—
Gross profit$25.5B$22.0B$17.8B$14.0B$12.4B
EBITDA$33.8B$30.2B$25.9B$21.5B$20.0B
Net income$14.8B$11.0B$8.71B$5.41B$4.49B
Free cash flow$11.4B$9.46B$6.92B$6.93B$1.62B
Capital expenditure$933M$688M$440M$349M$408M
Total debt$17.4B$17.0B$18.0B$17.0B$16.9B

Quarterly statements and history in the cockpit →

Netflix competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-40%-20%0%+20%6098SPOTMETAFWONA9888GOOGLRDDT16983659PINSMTCH4751CARG25189899RUMNFLX6-month return →1-month return →
Up and to the right = strong over both horizons. Netflix is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%20×40×6098SPOTMETAFWONA9888GOOGLRDDT16983659PINSMTCH013625189899NFLXRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Netflix is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%75%6098SPOTMETAFWONAGOOGLRDDT16983659MTCH4751CARG013625189899GRNDNFLXGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Netflix is the large dot.

Netflix competitors and peer comparison

Head to head with its named competitors (NFLX vs DIS vs AMZN vs WBD)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Netflix NFLX$260B-28%+15%32%17.7×15.0%
Walt Disney Company (The) DIS$202B+9%+5%15%15.4×14.2%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
Warner Bros. Discovery WBDn/a+13%n/an/an/an/a
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%

How Netflix compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Netflix against its 18 peers (data as of 6 Nov 2026)
MeasureNFLXPeer medianRank in peer set
1-month return-11.4%-2.9%5th lowest of 19
6-month return-27.5%-2.3%5th lowest of 19
Distance from 52-week high-45.7%-28.5%7th lowest of 19
Revenue growth (TTM)+15.4%+13.4%7th highest of 19
Operating margin31.7%18.6%3rd highest of 19
Forward P/E17.7×15.4×9th most expensive of 18
Growth the price implies (Req g, 7 yrs)15.0%7.9%8th most demanding of 17
Growth delivered (Del g)+12.6%+14.7%8th lowest of 17
Hurdle (Req g minus delivered)+2.4 pp-6.9 pp3rd most demanding of 17
ROIC minus cost of capital+20.1 pp+10.3 pp7th highest of 17
EV / EBITDA8.0×14.4×4th cheapest of 17
Net debt / EBITDA0.3×-1.2×5th most indebted of 18
Bond spread64 bp134 bp2nd tightest of 4

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Netflix NFLXUnited States$260B-28%+15%32%17.7×15.0%+12.6%
Recruit 6098.TJapan$149B+133%+9%20%30.3×22.0%+10.3%
Spotify Technology SPOTUnited States$124B+44%+17%15%37.4×29.4%+16.6%
Meta Platforms METAUnited States$1.56T0%+28%33%19.0×16.6%+18.5%
Liberty Media FWONAUnited States$27.3B+18%+12%12%51.0×29.0%+31.4%
Bidu-sw 9888.HKHong Kong$26.4B-43%-1%7%14.5×n/an/a
Alphabet Inc. (Class A) GOOGLUnited States$3.47T-29%+22%33%20.5×18.5%+17.2%
Reddit RDDTUnited States$18.4B-39%+62%29%15.0×18.0%+57.3%
Tencent Music Entertainment 1698.HKHong Kong$13.9B-2%+16%29%11.0×0.6%+1.7%
Nexon 3659.TJapan$13.8B+10%+15%26%22.4×-9.1%+10.1%
Pinterest PINSUnited States$10.9B-11%+15%6%8.8×16.2%+20.1%
Match MTCHUnited States$8.88B+6%0%30%13.6×1.8%+7.8%
Cyber Agent 4751.TJapan$4.13B+3%+14%10%15.4×-11.3%+12.8%
CarGurus CARGUnited States$3.01B-3%+6%26%12.1×2.7%+10.5%
China Ruyi 0136.HKHong Kong$2.82B-5%-40%-17%12.6×13.1%+69.6%
Autohome 2518.HKHong Kong$2.70B+21%-22%0%22.7×-15.3%-6.4%
NetEase Cloud Music 9899.HKHong Kong$2.52B-21%+6%17%10.1×-18.7%+8.9%
RUM RUMUnited States$2.44B-41%+13%-101%n/an/an/a
Grindr GRNDUnited States$2.35B-10%+32%31%19.7×-6.0%+31.1%

Netflix bonds and credit

Netflix has 14 bonds outstanding with $16.6B face value. The agencies rate it A; its bonds trade like A+. Weighted yield 4.66%, a spread of 64 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Netflix's main competitors?
Named competitors: Disney+ (Disney) (DIS), Amazon Prime Video (AMZN), Warner Bros Discovery (Max) (WBD), YouTube (Alphabet) (GOOGL). The cockpit's measured peer set (industry) also includes Recruit (6098.T), Spotify Technology (SPOT), Meta Platforms (META), Liberty Media (FWONA), Bidu-sw (9888.HK), Alphabet Inc. (Class A) (GOOGL).
Is Netflix expensive compared with its peers?
On forward p/e it trades at 17.7× against a peer median of 15.4×, 9th most expensive of 18 in its peer set. For today's price to make sense, revenue must grow about 15% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is +2 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Netflix stock performed?
Over six months to 6 Nov 2026 the shares returned -27.5% against -2.3% for the median peer; over one year -42.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.