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Meta PlatformsMETACompetitor analysis, valuation and peers

United States · USD·Communication Services›Internet Software/Services

Owns Facebook, Instagram and WhatsApp, selling advertising against billions of users, and invests heavily in AI.

Momentum neutral 46
Mkt cap
$1.56T
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$16.5B
20-day average traded
Fwd P/E
19.0×
forward earnings
ROIC−WACC
+9.9 pp
WACC 10.9%
Hurdle
-2 pp
Req g minus delivered
Official | Implied
AA- / BBB-
agencies · bond market
Next earnings
89 days
3 Feb 2027
Close · USD$610.15
1D+0.8%
1W-0.8%
1M-15.4%
3M+2.6%
6M+0.2%
YTD-7.4%
1Y-3.8%
ATR %4.0%
Beta1.44
52w lowhigh21.8% off high

What Meta Platforms does

Owns Facebook, Instagram and WhatsApp, selling advertising against billions of users, and invests heavily in AI.

Earns almost all of its income from advertising on Facebook, Instagram and its messaging apps, sold by auction, while Reality Labs, the headset and smart-glasses unit, runs at a loss. Co-founder Mark Zuckerberg keeps voting control through a share class with extra votes. The company was renamed from Facebook in 2021.

Products and services

  • Family of Apps advertising (Facebook, Instagram)
  • WhatsApp / Messenger
  • Reality Labs (VR/AR headsets)
  • Llama AI models

Customers

  • advertisers
  • consumers

Where it sits in the supply chain

  • Internet software/services
  • Social media & messaging platforms
  • Advertising + AI (Llama models) +…

What could go right

  • AI-driven ad targeting improvements
  • Growing Reels/short-video engagement

What could go wrong

  • Regulatory/antitrust and privacy scrutiny
  • Heavy Reality Labs / AI infrastructure spending

Moat: wide (network effects, scale, data). Billions of daily users and social graphs create powerful network effects that are hard to replicate.

Headquarters: Menlo Park, California, US · Founded: 2004 · Employees: 78,865

Named competitors

Meta Platforms at a glance

Size Meta Platforms (META) is a United States Communication Services company (Internet Software/Services) with a market value of $1.56T, the 8th largest of 3,117 United States companies the cockpit tracks. Shares closed at $610.15 on 6 Nov 2026.

Performance Over six months the shares gained 0.2%, against -3.8% for the median peer and -1.1% for the United States market (cap-weighted) — 8th highest of 19 in its peer set.

Growth Revenue grew 27.5% over the last twelve months (peer median +13.4%); the operating margin is 32.9% (peer median 18.6%).

Valuation It trades at 19.0× forward earnings against a peer median of 15.4× (8th most expensive of 18).

Price implies For today's price to make sense, revenue must grow about 17% a year for seven years (Req g). Recent delivered growth is +19%, so the hurdle is -2 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 9.9 points above its cost of capital (10.9% WACC).

Credit Meta Platforms has 31 bonds outstanding ($83.9B), rated AA- by the agencies and trading like BBB- at a weighted spread of 141 bp.

Short interest Short interest is 1.3% of the free float (15 Oct 2026).

Next results Next results expected around 3 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026META 102Peer median 96
Six months, rebased to 100: Meta Platforms against the median of its 18 peers (local-currency closes).

Meta Platforms financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$242B$201B$165B$135B$117B
Revenue growth—+22%+22%+16%—
Gross profit$196B$165B$134B$109B$92.9B
EBITDA$104B$102B$85.3B$61.4B$42.2B
Net income$75.2B$60.5B$62.4B$39.1B$23.2B
Free cash flow$28.6B$46.1B$54.1B$43.8B$19.0B
Capital expenditure$104B$69.7B$37.3B$27.3B$31.4B
Total debt$112B$85.1B$49.8B$37.9B$27.3B

Quarterly statements and history in the cockpit →

Meta Platforms competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-40%-20%0%+20%GOOGLNFLX6098SPOTFWONA9888RDDT16983659PINSMTCH4751CARG25189899RUMGRNDMETA6-month return →1-month return →
Up and to the right = strong over both horizons. Meta Platforms is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%20×40×GOOGLNFLX6098SPOTFWONA9888RDDT16983659PINSMTCH4751013625189899GRNDMETARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Meta Platforms is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%75%GOOGLNFLX6098SPOTFWONARDDT16983659PINSMTCH4751CARG013625189899GRNDMETAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Meta Platforms is the large dot.

Meta Platforms competitors and peer comparison

Head to head with its named competitors (META vs GOOGL vs SNAP vs PINS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Meta Platforms META$1.56T0%+28%33%19.0×16.6%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
Snap SNAP$8.39B-18%+13%-5%32.3×2.7%
Pinterest PINS$10.9B-11%+15%6%8.8×16.2%
Reddit RDDT$18.4B-39%+62%29%15.0×18.0%
Tencent 0700.HK$482B-11%+16%32%12.5×6.4%

How Meta Platforms compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Meta Platforms against its 18 peers (data as of 6 Nov 2026)
MeasureMETAPeer medianRank in peer set
1-month return-15.4%-2.9%4th lowest of 19
6-month return+0.2%-3.8%8th highest of 19
Distance from 52-week high-21.8%-31.2%7th highest of 19
Revenue growth (TTM)+27.5%+13.4%3rd highest of 19
Operating margin32.9%18.6%2nd highest of 19
Forward P/E19.0×15.4×8th most expensive of 18
Growth the price implies (Req g, 7 yrs)16.6%7.9%6th most demanding of 17
Growth delivered (Del g)+18.5%+12.7%6th highest of 17
Hurdle (Req g minus delivered)-1.9 pp-6.9 pp6th most demanding of 17
ROIC minus cost of capital+9.9 pp+14.6 pp8th lowest of 17
EV / EBITDA15.2×11.9×8th most expensive of 17
Net debt / EBITDA0.3×-1.2×4th most indebted of 18
Bond spread141 bp64 bpwidest of 4

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Meta Platforms METAUnited States$1.56T0%+28%33%19.0×16.6%+18.5%
Alphabet Inc. (Class A) GOOGLUnited States$3.47T-29%+22%33%20.5×18.5%+17.2%
Netflix NFLXUnited States$260B-28%+15%32%17.7×15.0%+12.6%
Recruit 6098.TJapan$149B+133%+9%20%30.3×22.0%+10.3%
Spotify Technology SPOTUnited States$124B+44%+17%15%37.4×29.4%+16.6%
Liberty Media FWONAUnited States$27.3B+18%+12%12%51.0×29.0%+31.4%
Bidu-sw 9888.HKHong Kong$26.4B-43%-1%7%14.5×n/an/a
Reddit RDDTUnited States$18.4B-39%+62%29%15.0×18.0%+57.3%
Tencent Music Entertainment 1698.HKHong Kong$13.9B-2%+16%29%11.0×0.6%+1.7%
Nexon 3659.TJapan$13.8B+10%+15%26%22.4×-9.1%+10.1%
Pinterest PINSUnited States$10.9B-11%+15%6%8.8×16.2%+20.1%
Match MTCHUnited States$8.88B+6%0%30%13.6×1.8%+7.8%
Cyber Agent 4751.TJapan$4.13B+3%+14%10%15.4×-11.3%+12.8%
CarGurus CARGUnited States$3.01B-3%+6%26%12.1×2.7%+10.5%
China Ruyi 0136.HKHong Kong$2.82B-5%-40%-17%12.6×13.1%+69.6%
Autohome 2518.HKHong Kong$2.70B+21%-22%0%22.7×-15.3%-6.4%
NetEase Cloud Music 9899.HKHong Kong$2.52B-21%+6%17%10.1×-18.7%+8.9%
RUM RUMUnited States$2.44B-41%+13%-101%n/an/an/a
Grindr GRNDUnited States$2.35B-10%+32%31%19.7×-6.0%+31.1%

Meta Platforms bonds and credit

Meta Platforms has 31 bonds outstanding with $83.9B face value. The agencies rate it AA-; its bonds trade like BBB-. Weighted yield 6.35%, a spread of 141 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Meta Platforms's main competitors?
Named competitors: Alphabet (YouTube/Google) (GOOGL), TikTok (ByteDance) (private or unlisted), Snap (SNAP), X (private or unlisted), Pinterest (PINS), Reddit (RDDT). The cockpit's measured peer set (industry) also includes Alphabet Inc. (Class A) (GOOGL), Netflix (NFLX), Recruit (6098.T), Spotify Technology (SPOT), Liberty Media (FWONA), Bidu-sw (9888.HK).
Is Meta Platforms expensive compared with its peers?
On forward p/e it trades at 19.0× against a peer median of 15.4×, 8th most expensive of 18 in its peer set. For today's price to make sense, revenue must grow about 17% a year for seven years (Req g). Recent delivered growth is +19%, so the hurdle is -2 pp: the price already allows for a slowdown.
How has Meta Platforms stock performed?
Over six months to 6 Nov 2026 the shares returned +0.2% against -3.8% for the median peer; over one year -3.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.