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← CockpitCompetitor Analysis › PINS Pinterest, Inc. Class AOpen in the cockpit ↗

Pinterest, Inc. Class APINSCompetitor analysis, valuation and peers

United States · USD·Communication Services›Internet Software/Services

Visual discovery platform where users save and share ideas, monetized mainly through shoppable advertising.

Momentum weak 27
Mkt cap
$10.9B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$310M
20-day average traded
Fwd P/E
8.8×
forward earnings
ROIC−WACC
-2.0 pp
WACC 9.3%
Hurdle
-4 pp
Req g minus delivered
Next earnings
97 days
11 Feb 2027
Close · USD$18.96
1D-4.2%
1W-2.1%
1M-7.7%
3M-22.2%
6M-10.9%
YTD-26.8%
1Y-26.4%
ATR %5.4%
Beta0.98
52w lowhigh32.2% off high

What Pinterest does

Visual discovery platform where users save and share ideas, monetized mainly through shoppable advertising.

Free to users; advertisers pay for promoted pins that appear in feeds and search results. The US and Canada produce most of the revenue even though most users live elsewhere, so growth depends on lifting ad income per user abroad. Partners, including Amazon, now supply some of the ads shown.

Products and services

  • Advertising (Promoted Pins)
  • Shopping/product tagging
  • Content/creator tools

Customers

  • Advertisers/brands (esp. retail)
  • Consumers seeking inspiration/ideas

Where it sits in the supply chain

  • Social media/internet
  • Visual discovery & inspiration
  • Shoppable advertising

What could go right

  • International/emerging market ad monetization
  • Shopping ad format growth

What could go wrong

  • Smaller scale versus Meta/TikTok for ad dollars
  • User growth deceleration in mature markets

Moat: narrow (network effects, data, brand). High-intent, shopping-oriented user behavior gives advertisers a differentiated, if smaller, audience.

Headquarters: San Francisco, California, US · Founded: 2010 · Employees: 5,265

Named competitors

Pinterest at a glance

Size Pinterest (PINS) is a United States Communication Services company (Internet Software/Services) with a market value of $10.9B, the 742nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $18.96 on 6 Nov 2026.

Performance Over six months the shares fell 10.9%, against -1.7% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd lowest of 10 in its peer set.

Growth Revenue grew 15.4% over the last twelve months (peer median +12.2%); the operating margin is 5.6% (peer median 25.7%).

Valuation It trades at 8.8× forward earnings against a peer median of 14.5× (cheapest of 10).

Price implies For today's price to make sense, revenue must grow about 16% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -4 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 2.0 points below its cost of capital (9.3% WACC).

Short interest Short interest is 9.5% of the free float (15 Oct 2026).

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026Peer median 103PINS 91
Six months, rebased to 100: Pinterest against the median of its 9 peers (local-currency closes).

Pinterest financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$4.68B$4.22B$3.65B$3.06B$2.80B
Revenue growth—+16%+19%+9%—
Gross profit$3.70B$3.38B$2.90B$2.37B$2.13B
EBITDA$296M$345M$201M$22.7M-$45.8M
Net income$178M$417M$1.86B-$35.6M-$96.0M
Free cash flow$1.26B$1.25B$940M$605M$440M
Capital expenditure$65.6M$32.4M$24.6M$8.06M$29.0M
Total debt$1.20B$262M$186M$196M$229M

Quarterly statements and history in the cockpit →

Pinterest competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-40%-20%0%+20%MTCH36591698RDDT9888FWONA4751CARG0136PINS6-month return →1-month return →
Up and to the right = strong over both horizons. Pinterest is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%20×40×MTCH36591698RDDT9888FWONA4751CARG0136PINSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Pinterest is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%25%50%MTCH36591698RDDTFWONA4751CARG0136PINSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Pinterest is the large dot.

Pinterest competitors and peer comparison

Head to head with its named competitors (PINS vs META vs SNAP vs GOOGL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Pinterest PINS$10.9B-11%+15%6%8.8×16.2%
Meta Platforms META$1.56T0%+28%33%19.0×16.6%
Snap SNAP$8.39B-18%+13%-5%32.3×2.7%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
Reddit RDDT$18.4B-39%+62%29%15.0×18.0%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a

How Pinterest compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Pinterest against its 9 peers (data as of 6 Nov 2026)
MeasurePINSPeer medianRank in peer set
1-month return-7.7%+3.9%3rd lowest of 10
6-month return-10.9%-1.7%3rd lowest of 10
Distance from 52-week high-32.2%-34.7%5th highest of 10
Revenue growth (TTM)+15.4%+12.2%3rd highest of 10
Operating margin5.6%25.7%2nd lowest of 10
Forward P/E8.8×14.5×cheapest of 10
Growth the price implies (Req g, 7 yrs)16.2%2.2%3rd most demanding of 9
Growth delivered (Del g)+20.1%+11.6%4th highest of 9
Hurdle (Req g minus delivered)-3.8 pp-13.5 pp3rd most demanding of 9
ROIC minus cost of capital-2.0 pp+18.5 pp4th lowest of 10
EV / EBITDA35.8×10.2×most expensive of 10
Net debt / EBITDA-0.9×-1.3×4th most indebted of 10

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Pinterest PINSUnited States$10.9B-11%+15%6%8.8×16.2%+20.1%
Match MTCHUnited States$8.88B+6%0%30%13.6×1.8%+7.8%
Nexon 3659.TJapan$13.8B+10%+15%26%22.4×-9.1%+10.1%
Tencent Music Entertainment 1698.HKHong Kong$13.9B-2%+16%29%11.0×0.6%+1.7%
Reddit RDDTUnited States$18.4B-39%+62%29%15.0×18.0%+57.3%
Bidu-sw 9888.HKHong Kong$26.4B-43%-1%7%14.5×n/an/a
Liberty Media FWONAUnited States$27.3B+18%+12%12%51.0×29.0%+31.4%
Cyber Agent 4751.TJapan$4.13B+3%+14%10%15.4×-11.3%+12.8%
CarGurus CARGUnited States$3.01B-3%+6%26%12.1×2.7%+10.5%
China Ruyi 0136.HKHong Kong$2.82B-5%-40%-17%12.6×13.1%+69.6%

Questions

Who are Pinterest's main competitors?
Named competitors: Meta (Instagram) (META), Snap (SNAP), TikTok/ByteDance (private or unlisted), Alphabet (visual search) (GOOGL), Reddit (RDDT), Amazon (AMZN). The cockpit's measured peer set (industry) also includes Match (MTCH), Nexon (3659.T), Tencent Music Entertainment (1698.HK), Reddit (RDDT), Bidu-sw (9888.HK), Liberty Media (FWONA).
Is Pinterest expensive compared with its peers?
On forward p/e it trades at 8.8× against a peer median of 14.5×, cheapest of 10 in its peer set. For today's price to make sense, revenue must grow about 16% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is -4 pp: the price already allows for a slowdown.
How has Pinterest stock performed?
Over six months to 6 Nov 2026 the shares returned -10.9% against -1.7% for the median peer; over one year -26.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.