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← CockpitCompetitor Analysis › 3659.T Nexon Co LtdOpen in the cockpit ↗

Nexon Co Ltd3659.TCompetitor analysis, valuation and peers

Japan · JPY·Communication Services›Internet Software/Services

Video game publisher known for online multiplayer titles (MapleStory, Dungeon & Fighter), strong in Korea/China/Japan.

≈ A Korean-founded, Japan-listed Take-Two/EA for online gamesMomentum leader 87
Mkt cap
$13.8B
US dollars, full cap
Free float
39%
of shares outstanding
$/day
$42.8M
20-day average traded
Fwd P/E
22.4×
forward earnings
ROIC−WACC
+25.8 pp
WACC 5.0%
Hurdle
-19 pp
Req g minus delivered
Next earnings
4 days
10 Nov 2026
Close · JPY¥2,853
1D-3.1%
1W+5.7%
1M+9.3%
3M+18.1%
6M+9.5%
YTD-24.4%
1Y-6.3%
ATR %3.3%
52w lowhigh34.7% off high

What Nexon does

Video game publisher known for online multiplayer titles (MapleStory, Dungeon & Fighter), strong in Korea/China/Japan.

Earns from in-game item sales in free-to-play games, so a few long-running franchises with loyal players carry most of the income. In China, Dungeon & Fighter is run by Tencent under licence, so Nexon earns royalties there. Founded in Korea in 1994, it is headquartered in Japan.

In one line: A Korean-founded, Japan-listed Take-Two/EA for online games.

Products and services

  • MapleStory franchise
  • Dungeon & Fighter (with Tencent, China)
  • Mobile games (various titles)
  • FC Online/other sports titles

Customers

  • Gamers in Korea, China, Japan and globally

Where it sits in the supply chain

  • Entertainment/gaming
  • Online/mobile game publishing
  • PC MMO + mobile titles

What could go right

  • Long-tail monetization of hit franchises
  • New game launches

What could go wrong

  • Hit-driven revenue concentration (MapleStory/DnF)
  • Regulatory risk (China gaming approvals, loot-box rules)

Moat: narrow (brand, installed base, network effects). Long-running franchises with large, loyal player bases generate durable in-game item revenue.

Headquarters: Tokyo, Japan (founded in Korea) · Founded: 1994 · Employees: 9,834

Named competitors

Nexon at a glance

Size Nexon (3659.T) is a Japan Communication Services company (Internet Software/Services) with a market value of $13.8B, the 104th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥2,853 on 6 Nov 2026.

Performance Over six months the shares gained 9.5%, against -1.7% for the median peer and +1.8% for the Japan market (cap-weighted) — 2nd highest of 8 in its peer set.

Growth Revenue grew 15.1% over the last twelve months (peer median +13.7%); the operating margin is 25.9% (peer median 12.4%).

Valuation It trades at 22.4× forward earnings against a peer median of 14.5× (2nd most expensive of 8).

Price implies For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +10%, so the hurdle is -19 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 25.8 points above its cost of capital (5.0% WACC).

Next results Next results expected around 10 Nov 2026 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 20263659.T 111Peer median 100
Six months, rebased to 100: Nexon against the median of its 7 peers (local-currency closes).

Nexon financials

Reported figures in JPY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥516B¥475B¥446B¥423B¥354B
Revenue growth—+6%+5%+20%—
Gross profit¥310B¥277B¥277B¥281B¥244B
EBITDA¥146B¥131B¥149B¥146B¥115B
Net income¥136B¥92.1B¥135B¥70.6B¥100B
Free cash flow¥113B¥164B¥97.3B¥125B¥127B
Capital expenditure¥27.8B¥12.2B¥8.69B¥6.07B¥8.52B
Total debt¥49.3B¥52.1B¥40.0B¥29.7B¥23.3B

Quarterly statements and history in the cockpit →

Nexon competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%+20%-40%-20%0%+20%1698PINSRDDTMTCH9888FWONA47513659.T6-month return →1-month return →
Up and to the right = strong over both horizons. Nexon is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%20×40×1698PINSRDDTMTCH9888FWONA47513659.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Nexon is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%1698PINSRDDTMTCHFWONA47513659.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Nexon is the large dot.

Nexon competitors and peer comparison

Head to head with its named competitors (3659.T vs 036570.KS vs 259960.KS vs 251270.KS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Nexon 3659.T$13.8B+10%+15%26%22.4×-9.1%
NC 036570.KS$2.98B-23%+35%14%9.3×-4.8%
Krafton 259960.KS$6.94B-17%+55%30%12.4×-18.5%
Netmarble 251270.KS$2.02B-30%+10%11%5.7×-8.0%
Tencent 0700.HK$482B-11%+16%32%12.5×6.4%
Square Enix 9684.T$7.02B+25%+1%20%26.9×-5.4%

How Nexon compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Nexon against its 7 peers (data as of 6 Nov 2026)
Measure3659.TPeer medianRank in peer set
1-month return+9.3%-6.0%3rd highest of 8
6-month return+9.5%-1.7%2nd highest of 8
Distance from 52-week high-34.7%-32.2%4th lowest of 8
Revenue growth (TTM)+15.1%+13.7%4th highest of 8
Operating margin25.9%12.4%4th highest of 8
Forward P/E22.4×14.5×2nd most expensive of 8
Growth the price implies (Req g, 7 yrs)-9.1%9.0%2nd least demanding of 7
Growth delivered (Del g)+10.1%+16.4%3rd lowest of 7
Hurdle (Req g minus delivered)-19.3 pp-4.9 pp3rd least demanding of 7
ROIC minus cost of capital+25.8 pp+0.5 pp2nd highest of 8
EV / EBITDA9.5×10.2×3rd cheapest of 8
Net debt / EBITDA-5.4×-1.2×least indebted of 8

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Nexon 3659.TJapan$13.8B+10%+15%26%22.4×-9.1%+10.1%
Tencent Music Entertainment 1698.HKHong Kong$13.9B-2%+16%29%11.0×0.6%+1.7%
Pinterest PINSUnited States$10.9B-11%+15%6%8.8×16.2%+20.1%
Reddit RDDTUnited States$18.4B-39%+62%29%15.0×18.0%+57.3%
Match MTCHUnited States$8.88B+6%0%30%13.6×1.8%+7.8%
Bidu-sw 9888.HKHong Kong$26.4B-43%-1%7%14.5×n/an/a
Liberty Media FWONAUnited States$27.3B+18%+12%12%51.0×29.0%+31.4%
Cyber Agent 4751.TJapan$4.13B+3%+14%10%15.4×-11.3%+12.8%

Questions

Who are Nexon's main competitors?
Named competitors: NCSoft (036570.KS), Krafton (259960.KS), Netmarble (251270.KS), Tencent Games (0700.HK), Square Enix (9684.T). The cockpit's measured peer set (industry) also includes Tencent Music Entertainment (1698.HK), Pinterest (PINS), Reddit (RDDT), Match (MTCH), Bidu-sw (9888.HK), Liberty Media (FWONA).
Is Nexon expensive compared with its peers?
On forward p/e it trades at 22.4× against a peer median of 14.5×, 2nd most expensive of 8 in its peer set. For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +10%, so the hurdle is -19 pp: the price already allows for a slowdown.
How has Nexon stock performed?
Over six months to 6 Nov 2026 the shares returned +9.5% against -1.7% for the median peer; over one year -6.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.