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Netmarble251270.KSCompetitor analysis, valuation and peers

South Korea · KRW·Communication Services›Packaged Software

Korean mobile-game publisher operating a portfolio of free-to-play games, often based on licensed IP (Marvel, Disney, anime).

≈ Korea's Zynga/Scopely — a mobile free-to-play game publisher.Momentum strong 64
Mkt cap
$2.02B
US dollars, full cap
Free float
35%
of shares outstanding
$/day
$3.80M
20-day average traded
Fwd P/E
5.7×
forward earnings
ROIC−WACC
-1.3 pp
WACC 5.2%
Hurdle
-11 pp
Req g minus delivered
Next earnings
96 days
10 Feb 2027
Close · KRW₩34,650
1D-5.6%
1W+2.7%
1M+0.3%
3M-11.8%
6M-30.2%
YTD-27.1%
1Y-36.3%
ATR %4.3%
52w lowhigh40.3% off high

What Netmarble does

Korean mobile-game publisher operating a portfolio of free-to-play games, often based on licensed IP (Marvel, Disney, anime).

Earns from in-game purchases in free-to-play games, where a small share of players pays for items and upgrades, and most revenue comes from outside Korea. A few hit titles carry each period, and the licensed-franchise games depend on keeping the rights. Founder Bang Jun-hyuk is the largest shareholder.

In one line: Korea's Zynga/Scopely — a mobile free-to-play game publisher..

Products and services

  • Licensed-IP mobile games (Marvel-branded titles)
  • Original mobile RPG/strategy titles
  • Casual mobile titles

Customers

  • global mobile gamers

Where it sits in the supply chain

  • Video games
  • Mobile game publishing
  • Free-to-play mobile RPG/strategy games…

What could go right

  • New game launches with strong IP partners
  • Live-service revenue from existing hit titles

What could go wrong

  • Mobile game hit-cycle/user-acquisition cost risk
  • Reliance on licensed IP renewal

Moat: narrow (brand, distribution). Strong licensing relationships (Marvel, Disney) and live-ops publishing expertise, but mobile-game hit cycles are short.

Headquarters: Seoul, South Korea · Founded: 2000 · Employees: 795

Named competitors

Netmarble at a glance

Size Netmarble (251270.KS) is a South Korea Communication Services company (Packaged Software) with a market value of $2.02B, the 137th largest of 495 South Korea companies the cockpit tracks. Shares closed at ₩34,650 on 6 Nov 2026.

Performance Over six months the shares fell 30.2%, against -9.9% for the median peer and -24.5% for the South Korea market (cap-weighted) — 2nd lowest of 12 in its peer set.

Growth Revenue grew 9.7% over the last twelve months (peer median +21.1%); the operating margin is 11.2% (peer median 19.6%).

Valuation It trades at 5.7× forward earnings against a peer median of 14.8× (cheapest of 11).

Price implies For today's price to make sense, revenue must grow about -8% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -11 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.3 points below its cost of capital (5.2% WACC).

Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 91251270.KS 70
Six months, rebased to 100: Netmarble against the median of its 11 peers (local-currency closes).

Netmarble financials

Reported figures in KRW; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue₩2.89T₩2.84T₩2.66T₩2.50T₩2.67T
Revenue growth—+6%+6%-6%—
Gross profit₩379B₩400B₩267B-₩13.5B-₩58.5B
EBITDA₩458B₩471B₩362B₩87.4B₩109B
Net income₩396B₩225B₩25.6B-₩256B-₩819B
Free cash flow₩298B₩290B₩271B-₩134B-₩447B
Capital expenditure₩88.7B₩63.3B₩47.1B₩51.5B₩137B
Total debt₩995B₩1.59T₩1.69T₩1.84T₩2.26T

Quarterly statements and history in the cockpit →

Netmarble competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%0%+20%036570192080TTD2599600354209766ROKURBLXTTWO9999251270.KS6-month return →1-month return →
Up and to the right = strong over both horizons. Netmarble is the large dot.

Fundamentals: revenue growth against valuation

+20%+40%0×50×100×036570192080TTD2599600354209766ROKUTTWO99990700251270.KSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Netmarble is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%036570TTD2599600354209766ROKURBLXTTWO99990700251270.KSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Netmarble is the large dot.

Netmarble competitors and peer comparison

Head to head with its named competitors (251270.KS vs 259960.KS vs 036570.KS vs NTES)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Netmarble 251270.KS$2.02B-30%+10%11%5.7×-8.0%
Krafton 259960.KS$6.94B-17%+55%30%12.4×-18.5%
NC 036570.KS$2.98B-23%+35%14%9.3×-4.8%
Netease Inc Sponsored ADR NTES$74.3B+12%+10%35%13.1×-4.5%
Take-Two Interactive TTWO$40.2B-3%+15%-1%26.7×44.7%

How Netmarble compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Netmarble against its 11 peers (data as of 6 Nov 2026)
Measure251270.KSPeer medianRank in peer set
1-month return+0.3%+4.4%4th lowest of 12
6-month return-30.2%-9.9%2nd lowest of 12
Distance from 52-week high-40.3%-28.1%3rd lowest of 12
Revenue growth (TTM)+9.7%+21.1%lowest of 12
Operating margin11.2%19.6%4th lowest of 12
Forward P/E5.7×14.8×cheapest of 11
Growth the price implies (Req g, 7 yrs)-8.0%-1.0%2nd least demanding of 11
Growth delivered (Del g)+2.7%+14.7%2nd lowest of 11
Hurdle (Req g minus delivered)-10.7 pp-12.8 pp5th most demanding of 11
ROIC minus cost of capital-1.3 pp+8.1 pp2nd lowest of 10
EV / EBITDA6.4×8.7×3rd cheapest of 11
Net debt / EBITDA0.3×-1.5×2nd most indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Netmarble 251270.KSSouth Korea$2.02B-30%+10%11%5.7×-8.0%+2.7%
NC 036570.KSSouth Korea$2.98B-23%+35%14%9.3×-4.8%-9.0%
DoubleUGames 192080.KSSouth Korea$795M-10%+25%33%5.7×n/an/a
Trade Desk (The) TTDUnited States$6.11B-44%+12%20%121.4×-5.8%+28.2%
Krafton 259960.KSSouth Korea$6.94B-17%+55%30%12.4×-18.5%+14.8%
Naver 035420.KSSouth Korea$20.3B-10%+15%17%15.5×-0.6%+17.8%
Konami 9766.TJapan$23.5B+45%+25%33%25.7×-1.5%+12.6%
Roku ROKUUnited States$23.9B+24%+21%8%39.1×39.6%+21.6%
Roblox RBLXUnited States$35.3B+18%+32%-20%n/a15.7%+39.6%
Take-Two Interactive TTWOUnited States$40.2B-3%+15%-1%26.7×44.7%+14.6%
NTES 9999.HKHong Kong$81.4B+8%+10%35%14.0×-3.5%+8.1%
Tencent 0700.HKHong Kong$482B-11%+16%32%12.5×6.4%+8.5%

Questions

Who are Netmarble's main competitors?
Named competitors: Krafton (259960.KS), NCsoft (036570.KS), NetEase (NTES), Take-Two Interactive (Zynga) (TTWO). The cockpit's measured peer set (industry) also includes NC (036570.KS), DoubleUGames (192080.KS), Trade Desk (The) (TTD), Krafton (259960.KS), Naver (035420.KS), Konami (9766.T).
Is Netmarble expensive compared with its peers?
On forward p/e it trades at 5.7× against a peer median of 14.8×, cheapest of 11 in its peer set. For today's price to make sense, revenue must grow about -8% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -11 pp: the price already allows for a slowdown.
How has Netmarble stock performed?
Over six months to 6 Nov 2026 the shares returned -30.2% against -9.9% for the median peer; over one year -36.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.