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Naver035420.KSCompetitor analysis, valuation and peers

South Korea · KRW·Communication Services›Packaged Software

Korea's dominant internet search and portal company, also running e-commerce, fintech, webtoons and cloud/AI services.

≈ Korea's Google, with a Shopify/PayPal and Webtoon business attached.Momentum strong 72
Mkt cap
$20.3B
US dollars, full cap
Free float
91%
of shares outstanding
$/day
$94.4M
20-day average traded
Fwd P/E
15.5×
forward earnings
ROIC−WACC
-0.7 pp
WACC 6.4%
Hurdle
-18 pp
Req g minus delivered
Official | Implied
A- / BBB
agencies · bond market
Next earnings
6 days
12 Nov 2026
Close · KRW₩190,200
1D+2.9%
1W+10.4%
1M+0.6%
3M-16.0%
6M-9.9%
YTD-20.7%
1Y-23.4%
ATR %4.2%
52w lowhigh37.4% off high

What Naver does

Korea's dominant internet search and portal company, also running e-commerce, fintech, webtoons and cloud/AI services.

Advertising on its search and portal pages and commissions from merchants on its shopping platform carry most of the income. Its Webtoon unit listed separately in New York in 2024 with Naver keeping control, and it owns half of A Holdings, the parent of Japan's LY Corp.

In one line: Korea's Google, with a Shopify/PayPal and Webtoon business attached..

Products and services

  • Search & display advertising
  • Naver Commerce/Shopping
  • Naver Pay (fintech)
  • Webtoon (global content platform)
  • Naver Cloud/AI (HyperCLOVA X)

Customers

  • Korean internet users/advertisers
  • e-commerce merchants
  • global webtoon readers

Where it sits in the supply chain

  • Internet/platform
  • Search portal + commerce + content
  • Search & display ads, Naver…

What could go right

  • AI-enhanced search/ad monetization
  • Webtoon/global content growth

What could go wrong

  • Search ad-share pressure from AI chat tools
  • Regulatory scrutiny of platform dominance

Moat: wide (network effects, scale, installed base). Dominant Korean search engine with entrenched user habits, feeding a large ad and commerce ecosystem.

Headquarters: Seongnam, South Korea · Founded: 1999 · Employees: 5,047

Named competitors

Naver at a glance

Size Naver (035420.KS) is a South Korea Communication Services company (Packaged Software) with a market value of $20.3B, the 20th largest of 495 South Korea companies the cockpit tracks. Shares closed at ₩190,200 on 6 Nov 2026.

Performance Over six months the shares fell 9.9%, against +7.5% for the median peer and -24.5% for the South Korea market (cap-weighted) — 3rd lowest of 7 in its peer set.

Growth Revenue grew 14.7% over the last twelve months (peer median +22.9%); the operating margin is 17.3% (peer median 13.7%).

Valuation It trades at 15.5× forward earnings against a peer median of 26.7× (2nd cheapest of 6).

Price implies For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +18%, so the hurdle is -18 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.7 points below its cost of capital (6.4% WACC).

Credit Naver has 1 bond outstanding ($557M), rated A- by the agencies and trading like BBB at a weighted spread of 120 bp.

Next results Next results expected around 12 Nov 2026 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026Peer median 108035420.KS 91
Six months, rebased to 100: Naver against the median of its 6 peers (local-currency closes).

Naver financials

Reported figures in KRW; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue₩13.0T₩12.0T₩10.7T₩9.67T₩8.22T
Revenue growth—+12%+11%+18%—
Gross profit₩4.66T₩2.90T₩2.59T₩2.01T₩1.75T
EBITDA₩3.08T₩2.95T₩2.65T₩2.07T₩1.87T
Net income₩2.02T₩1.95T₩1.92T₩1.01T₩760B
Free cash flow₩1.46T₩1.86T₩2.04T₩1.36T₩753B
Capital expenditure₩1.81T₩1.32T₩580B₩692B₩756B
Total debt₩5.20T₩4.17T₩3.80T₩4.18T₩4.20T

Quarterly statements and history in the cockpit →

Naver competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%0%+10%+20%9766ROKURBLXTTWO259960TTD035420.KS6-month return →1-month return →
Up and to the right = strong over both horizons. Naver is the large dot.

Fundamentals: revenue growth against valuation

+20%+40%50×100×9766ROKUTTWO259960TTD035420.KSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Naver is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%9766ROKURBLXTTWO259960TTD035420.KSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Naver is the large dot.

Naver competitors and peer comparison

Head to head with its named competitors (035420.KS vs 035720.KS vs GOOGL vs CPNG)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Naver 035420.KS$20.3B-10%+15%17%15.5×-0.6%
Kakao 035720.KS$10.5B-32%+6%11%25.6×-4.8%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
Coupang CPNG$29.2B-4%+7%-3%55.9×n/a
Ly Corporation 4689.T$23.2B+31%+8%15%18.5×0.8%

How Naver compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Naver against its 6 peers (data as of 6 Nov 2026)
Measure035420.KSPeer medianRank in peer set
1-month return+0.6%+6.5%lowest of 7
6-month return-9.9%+7.5%3rd lowest of 7
Distance from 52-week high-37.4%-23.3%3rd lowest of 7
Revenue growth (TTM)+14.7%+22.9%2nd lowest of 7
Operating margin17.3%13.7%4th highest of 7
Forward P/E15.5×26.7×2nd cheapest of 6
Growth the price implies (Req g, 7 yrs)-0.6%7.1%4th least demanding of 7
Growth delivered (Del g)+17.8%+18.2%4th highest of 7
Hurdle (Req g minus delivered)-18.4 pp-19.0 pp4th least demanding of 7
ROIC minus cost of capital-0.7 pp+21.0 pp2nd lowest of 6
EV / EBITDA8.2×14.9×3rd cheapest of 6
Net debt / EBITDA-1.2×-1.5×2nd most indebted of 6
Bond spread120 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Naver 035420.KSSouth Korea$20.3B-10%+15%17%15.5×-0.6%+17.8%
Konami 9766.TJapan$23.5B+45%+25%33%25.7×-1.5%+12.6%
Roku ROKUUnited States$23.9B+24%+21%8%39.1×39.6%+21.6%
Roblox RBLXUnited States$35.3B+18%+32%-20%n/a15.7%+39.6%
Take-Two Interactive TTWOUnited States$40.2B-3%+15%-1%26.7×44.7%+14.6%
Krafton 259960.KSSouth Korea$6.94B-17%+55%30%12.4×-18.5%+14.8%
Trade Desk (The) TTDUnited States$6.11B-44%+12%20%121.4×-5.8%+28.2%

Naver bonds and credit

Naver has 1 bond outstanding with $557M face value. The agencies rate it A-; its bonds trade like BBB. Weighted yield 4.29%, a spread of 120 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Naver's main competitors?
Named competitors: Kakao (035720.KS), Alphabet (GOOGL), Coupang (CPNG), LY Corporation (LINE/Yahoo Japan) (4689.T). The cockpit's measured peer set (industry) also includes Konami (9766.T), Roku (ROKU), Roblox (RBLX), Take-Two Interactive (TTWO), Krafton (259960.KS), Trade Desk (The) (TTD).
Is Naver expensive compared with its peers?
On forward p/e it trades at 15.5× against a peer median of 26.7×, 2nd cheapest of 6 in its peer set. For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +18%, so the hurdle is -18 pp: the price already allows for a slowdown.
How has Naver stock performed?
Over six months to 6 Nov 2026 the shares returned -9.9% against +7.5% for the median peer; over one year -23.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.