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← CockpitCompetitor Analysis › TTD Trade Desk (The)Open in the cockpit ↗

Trade Desk (The)TTDCompetitor analysis, valuation and peers

United States · USD·Communication Services›Packaged Software

Runs a demand-side platform letting ad buyers plan, bid on and measure digital ad campaigns across the open internet.

Momentum weak 29
Mkt cap
$6.11B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$183M
20-day average traded
Fwd P/E
121.4×
forward earnings
ROIC−WACC
+21.0 pp
WACC 9.4%
Hurdle
-34 pp
Req g minus delivered
Next earnings
3 days
9 Nov 2026
Close · USD$12.93
1D+0.9%
1W+5.2%
1M+4.8%
3M-3.4%
6M-44.0%
YTD-65.9%
1Y-72.9%
ATR %4.6%
Beta0.87
52w lowhigh73.0% off high

What Trade Desk (The) does

Runs a demand-side platform letting ad buyers plan, bid on and measure digital ad campaigns across the open internet.

Takes a share of the advertising money that agencies and brands spend through its platform rather than selling ad space itself, so revenue moves with total spend placed and the percentage it keeps. Advertisers use it to reach audiences on connected TV, websites and apps outside the closed platforms of Google and Meta. Founder Jeff Green holds control through special voting shares.

Products and services

  • Trade Desk platform
  • Kokai AI bidding engine
  • Unified ID 2.0
  • OpenPath supply integration

Customers

  • Global ad agencies
  • Brand advertisers
  • Media buying holding companies

Where it sits in the supply chain

  • Digital advertising
  • Programmatic buying
  • Demand-side platform (DSP)

What could go right

  • Connected TV ad spend growth
  • Shift of budgets to data-driven open-internet buying

What could go wrong

  • Walled gardens capturing ad budgets
  • Privacy/cookie deprecation changes

Moat: narrow (switching costs, data, scale). Sticky agency workflows and proprietary bidding/identity data across a huge ad-exchange footprint.

Headquarters: Ventura, California, United States · Founded: 2009 · Employees: 3,843

Named competitors

Trade Desk (The) at a glance

Size Trade Desk (The) (TTD) is a United States Communication Services company (Packaged Software) with a market value of $6.11B, the 1051st largest of 3,117 United States companies the cockpit tracks. Shares closed at $12.93 on 6 Nov 2026.

Performance Over six months the shares fell 44.0%, against -13.3% for the median peer and -1.1% for the United States market (cap-weighted) — lowest of 7 in its peer set.

Growth Revenue grew 11.6% over the last twelve months (peer median +22.9%); the operating margin is 19.6% (peer median 15.4%).

Valuation It trades at 121.4× forward earnings against a peer median of 14.0× (most expensive of 7).

Price implies For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -34 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 21.0 points above its cost of capital (9.4% WACC).

Short interest Short interest is 19.4% of the free float (15 Oct 2026).

Next results Next results expected around 9 Nov 2026 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 84TTD 60
Six months, rebased to 100: Trade Desk (The) against the median of its 6 peers (local-currency closes).

Trade Desk (The) financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.99B$2.90B$2.44B$1.95B$1.58B
Revenue growth—+18%+26%+23%—
Gross profit$2.30B$2.28B$1.97B$1.58B$1.30B
EBITDA$713M$707M$515M$281M$168M
Net income$407M$443M$393M$179M$53.4M
Free cash flow$863M$796M$641M$552M$465M
Capital expenditure$233M$210M$107M$55.0M$91.9M
Total debt$434M$436M$312M$236M$261M

Quarterly statements and history in the cockpit →

Trade Desk (The) competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%0%+20%2599600365702512700354209766ROKUTTD6-month return →1-month return →
Up and to the right = strong over both horizons. Trade Desk (The) is the large dot.

Fundamentals: revenue growth against valuation

+20%+40%0×50×100×2599600365702512700354209766ROKUTTDRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Trade Desk (The) is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%2599600365702512700354209766ROKUTTDGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Trade Desk (The) is the large dot.

Trade Desk (The) competitors and peer comparison

Head to head with its named competitors (TTD vs GOOGL vs AMZN vs META)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Trade Desk (The) TTD$6.11B-44%+12%20%121.4×-5.8%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
Meta Platforms META$1.56T0%+28%33%19.0×16.6%
PubMatic PUBM$811M+82%-1%-5%360.6×7.8%
Magnite MGNI$3.93B+94%+8%16%20.9×31.9%

How Trade Desk (The) compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Trade Desk (The) against its 6 peers (data as of 6 Nov 2026)
MeasureTTDPeer medianRank in peer set
1-month return+4.8%+2.5%3rd highest of 7
6-month return-44.0%-13.3%lowest of 7
Distance from 52-week high-73.0%-32.4%lowest of 7
Revenue growth (TTM)+11.6%+22.9%2nd lowest of 7
Operating margin19.6%15.4%3rd highest of 7
Forward P/E121.4×14.0×most expensive of 7
Growth the price implies (Req g, 7 yrs)-5.8%-3.2%3rd least demanding of 7
Growth delivered (Del g)+28.2%+13.7%highest of 7
Hurdle (Req g minus delivered)-34.0 pp-12.4 ppleast demanding of 7
ROIC minus cost of capital+21.0 pp+7.5 pp3rd highest of 7
EV / EBITDA7.1×7.6×4th cheapest of 7
Net debt / EBITDA-1.5×-1.4×3rd least indebted of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Trade Desk (The) TTDUnited States$6.11B-44%+12%20%121.4×-5.8%+28.2%
Krafton 259960.KSSouth Korea$6.94B-17%+55%30%12.4×-18.5%+14.8%
NC 036570.KSSouth Korea$2.98B-23%+35%14%9.3×-4.8%-9.0%
Netmarble 251270.KSSouth Korea$2.02B-30%+10%11%5.7×-8.0%+2.7%
Naver 035420.KSSouth Korea$20.3B-10%+15%17%15.5×-0.6%+17.8%
Konami 9766.TJapan$23.5B+45%+25%33%25.7×-1.5%+12.6%
Roku ROKUUnited States$23.9B+24%+21%8%39.1×39.6%+21.6%

Questions

Who are Trade Desk (The)'s main competitors?
Named competitors: Google DV360 (GOOGL), Amazon DSP (AMZN), Meta (META), PubMatic (PUBM), Magnite (MGNI). The cockpit's measured peer set (industry) also includes Krafton (259960.KS), NC (036570.KS), Netmarble (251270.KS), Naver (035420.KS), Konami (9766.T), Roku (ROKU).
Is Trade Desk (The) expensive compared with its peers?
On forward p/e it trades at 121.4× against a peer median of 14.0×, most expensive of 7 in its peer set. For today's price to make sense, revenue must grow about -6% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -34 pp: the price already allows for a slowdown.
How has Trade Desk (The) stock performed?
Over six months to 6 Nov 2026 the shares returned -44.0% against -13.3% for the median peer; over one year -72.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.