Loading…

Roku, Inc. Class AROKUCompetitor analysis, valuation and peers

United States · USD·Communication Services›Packaged Software

US streaming platform and smart TV/device maker that connects viewers with streaming apps and sells connected-TV advertising.

Momentum strong 79
Mkt cap
$23.9B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$528M
20-day average traded
Fwd P/E
39.1×
forward earnings
ROIC−WACC
+32.0 pp
WACC 15.3%
Hurdle
+18 pp
Req g minus delivered
Next earnings
104 days
18 Feb 2027
Close · USD$160.52
1D+0.1%
1W+3.5%
1M+4.4%
3M+5.7%
6M+23.9%
YTD+48.0%
1Y+51.9%
ATR %1.6%
Beta1.26
52w lowhigh1.9% off high

What Roku does

US streaming platform and smart TV/device maker that connects viewers with streaming apps and sells connected-TV advertising.

Earns little on the hardware, which is priced low to put its software in as many homes as possible; the money is in the platform: ads sold on the home screen and Roku Channel, plus a cut of subscriptions and ad revenue from streaming apps that run on it. TV makers such as TCL and Hisense also build its software into their sets.

Products and services

  • Roku streaming devices/OS
  • Roku Channel (ad-supported content)
  • Platform advertising (CTV ads)
  • Roku-branded smart TVs

Customers

  • Consumers/households
  • Streaming content publishers
  • Advertisers

Where it sits in the supply chain

  • Media technology/streaming
  • Streaming platform & connected-TV…
  • Consumers (TV viewers), streaming…

What could go right

  • Connected-TV ad spend growth
  • Streaming device/platform user growth

What could go wrong

  • TV OEM/smart-TV platform competition (Samsung, LG, Google)
  • Advertising market cyclicality

Moat: narrow (scale, installed base, distribution). Large installed base of Roku devices/TVs and default home-screen placement give leverage over advertisers and app publishers.

Headquarters: San Jose, California, US · Founded: 2002 · Employees: 3,600

Named competitors

Roku at a glance

Size Roku (ROKU) is a United States Communication Services company (Packaged Software) with a market value of $23.9B, the 440th largest of 3,117 United States companies the cockpit tracks. Shares closed at $160.52 on 6 Nov 2026.

Performance Over six months the shares gained 23.9%, against -2.5% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd highest of 8 in its peer set.

Growth Revenue grew 21.1% over the last twelve months (peer median +15.3%); the operating margin is 7.8% (peer median 19.6%).

Valuation It trades at 39.1× forward earnings against a peer median of 20.6× (2nd most expensive of 7).

Price implies For today's price to make sense, revenue must grow about 40% a year for seven years (Req g). Recent delivered growth is +22%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 32.0 points above its cost of capital (15.3% WACC).

Backlog Backlog (remaining performance obligations) was $480M at 30 Sep 2026, down 56% on a year earlier — 0.1 years of trailing revenue. Backlog detail →

Short interest Short interest is 7.4% of the free float (15 Oct 2026).

Next results Next results expected around 18 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026ROKU 125Peer median 97
Six months, rebased to 100: Roku against the median of its 7 peers (local-currency closes).

Roku financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$5.50B$4.74B$4.11B$3.48B$3.13B
Revenue growth—+15%+18%+11%—
Gross profit$2.49B$2.07B$1.81B$1.48B$1.35B
EBITDA$769M$324M$129M-$308M-$419M
Net income$514M$88.4M-$129M-$710M-$498M
Free cash flow$584M$314M$114M$173M-$150M
Capital expenditure$9.41M$5.28M$5.06M$82.6M$162M
Total debt$400M$523M$592M$654M$719M

Quarterly statements and history in the cockpit →

Roku competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%0%+10%+20%9766035420RBLXTTWO9999259960TTDROKU6-month return →1-month return →
Up and to the right = strong over both horizons. Roku is the large dot.

Fundamentals: revenue growth against valuation

+20%+40%50×100×9766035420TTWO9999259960TTDROKURevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Roku is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%9766035420RBLXTTWO9999259960TTDROKUGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Roku is the large dot.

Roku competitors and peer comparison

Head to head with its named competitors (ROKU vs AMZN vs GOOGL vs 005930.KS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Roku ROKU$23.9B+24%+21%8%39.1×39.6%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
SamsungElec 005930.KS$886B-14%+88%46%4.0×-7.2%
Lgelectronics 066570.KS$17.3B-2%+8%4%11.3×-4.5%

How Roku compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Roku against its 7 peers (data as of 6 Nov 2026)
MeasureROKUPeer medianRank in peer set
1-month return+4.4%+6.3%3rd lowest of 8
6-month return+23.9%-2.5%2nd highest of 8
Distance from 52-week high-1.9%-27.4%highest of 8
Revenue growth (TTM)+21.1%+15.3%4th highest of 8
Operating margin7.8%19.6%3rd lowest of 8
Forward P/E39.1×20.6×2nd most expensive of 7
Growth the price implies (Req g, 7 yrs)39.6%-1.5%2nd most demanding of 8
Growth delivered (Del g)+21.6%+14.8%3rd highest of 8
Hurdle (Req g minus delivered)+17.9 pp-18.4 pp2nd most demanding of 8
ROIC minus cost of capital+32.0 pp+12.4 pp2nd highest of 6
EV / EBITDA28.1×8.7×2nd most expensive of 7
Net debt / EBITDA-3.0×-1.4×2nd least indebted of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Roku ROKUUnited States$23.9B+24%+21%8%39.1×39.6%+21.6%
Konami 9766.TJapan$23.5B+45%+25%33%25.7×-1.5%+12.6%
Naver 035420.KSSouth Korea$20.3B-10%+15%17%15.5×-0.6%+17.8%
Roblox RBLXUnited States$35.3B+18%+32%-20%n/a15.7%+39.6%
Take-Two Interactive TTWOUnited States$40.2B-3%+15%-1%26.7×44.7%+14.6%
NTES 9999.HKHong Kong$81.4B+8%+10%35%14.0×-3.5%+8.1%
Krafton 259960.KSSouth Korea$6.94B-17%+55%30%12.4×-18.5%+14.8%
Trade Desk (The) TTDUnited States$6.11B-44%+12%20%121.4×-5.8%+28.2%

Roku backlog

Roku reported $480M of remaining performance obligations at 30 Sep 2026, down 56% from a year earlier and down 23% from the previous quarter. That is 0.1 years of trailing revenue already under contract. Book-to-bill last quarter: 0.90.

Questions

Who are Roku's main competitors?
Named competitors: Amazon Fire TV (AMZN), Google TV/Chromecast (GOOGL), Samsung Smart TV (005930.KS), LG Smart TV (066570.KS). The cockpit's measured peer set (industry) also includes Konami (9766.T), Naver (035420.KS), Roblox (RBLX), Take-Two Interactive (TTWO), NTES (9999.HK), Krafton (259960.KS).
Is Roku expensive compared with its peers?
On forward p/e it trades at 39.1× against a peer median of 20.6×, 2nd most expensive of 7 in its peer set. For today's price to make sense, revenue must grow about 40% a year for seven years (Req g). Recent delivered growth is +22%, so the hurdle is +18 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Roku stock performed?
Over six months to 6 Nov 2026 the shares returned +23.9% against -2.5% for the median peer; over one year +51.9%.
What is Roku's backlog?
Roku's remaining performance obligations (contracted revenue not yet recognised) were $480M at 30 Sep 2026, -56% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.