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NTES9999.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Communication Services›Packaged Software

Chinese online-games developer and publisher for PC and mobile that also runs music streaming and education.

≈ China's Activision Blizzard, with a Spotify on the sideMomentum leader 82
Mkt cap
$81.4B
US dollars, full cap
Free float
55%
of shares outstanding
$/day
$171M
20-day average traded
Fwd P/E
14.0×
forward earnings
ROIC−WACC
n/a
WACC 7.8%
Hurdle
-12 pp
Req g minus delivered
Next earnings
6 days
12 Nov 2026
Close · HKDHK$200.40
1D+0.4%
1W+13.4%
1M+6.3%
3M-2.3%
6M+8.1%
YTD-6.6%
1Y-10.6%
ATR %3.5%
52w lowhigh13.7% off high

What NTES does

Chinese online-games developer and publisher for PC and mobile that also runs music streaming and education.

Earns mostly from players spending on in-game items in a handful of long-running titles it develops itself, plus fees for games it operates for foreign studios. Smaller lines include music streaming and Youdao education. Founder William Ding is the largest shareholder. These Hong Kong shares and its Nasdaq listing are the same company.

In one line: China's Activision Blizzard, with a Spotify on the side.

Products and services

  • Mobile and PC games
  • Cloud Village music streaming
  • Youdao education

Customers

  • Chinese and increasingly global gamers

Where it sits in the supply chain

  • Internet/software
  • Online gaming
  • Game development, publishing…

What could go right

  • New global hit game launches
  • Overseas gaming expansion

What could go wrong

  • Hit-driven revenue (game cycles)
  • China gaming regulation

Moat: narrow (IP / patents, brand, installed base). Deep in-house game-development studios and owned IP franchises give a hit pipeline other publishers lack.

Headquarters: Hangzhou, China · Founded: 1997 · Employees: 25,382

Named competitors

NTES at a glance

Size NTES (9999.HK) is a Hong Kong Communication Services company (Packaged Software) with a market value of $81.4B, the 23rd largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$200.40 on 6 Nov 2026.

Performance Over six months the shares gained 8.1%, against -10.0% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 4th highest of 12 in its peer set.

Growth Revenue grew 10.2% over the last twelve months (peer median +21.1%); the operating margin is 35.3% (peer median 17.3%).

Valuation It trades at 14.0× forward earnings against a peer median of 14.0× (6th cheapest of 11).

Price implies For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -12 pp: the price already allows for a slowdown.

Next results Next results expected around 12 Nov 2026 (exchange calendar; dates can move).

Relative performance

809010011011 May 202611 Aug 20266 Nov 20269999.HK 109Peer median 90
Six months, rebased to 100: NTES against the median of its 11 peers (local-currency closes).

NTES financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$130BHK$122BHK$114BHK$114BHK$112B
Revenue growth—+7%0%+2%—
Gross profitHK$87.6BHK$78.5BHK$71.3BHK$68.8BHK$61.4B
EBITDAHK$48.5BHK$41.3BHK$34.7BHK$34.0BHK$26.1B
Net incomeHK$36.3BHK$36.6BHK$32.2BHK$32.5BHK$22.9B
Free cash flowHK$57.3BHK$53.9BHK$41.6BHK$36.5BHK$29.8B
Capital expenditureHK$1.65BHK$2.23BHK$2.83BHK$5.19BHK$3.45B
Total debtHK$14.6BHK$7.50BHK$13.6BHK$22.6BHK$32.0B

Quarterly statements and history in the cockpit →

NTES competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%0%+20%TTWORBLXROKU97660354200700259960TTD0365702512701920809999.HK6-month return →1-month return →
Up and to the right = strong over both horizons. NTES is the large dot.

Fundamentals: revenue growth against valuation

+20%+40%0×50×100×TTWOROKU97660354200700259960TTD0365702512701920809999.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. NTES is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%TTWORBLXROKU97660354200700259960TTD0365702512709999.HKGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. NTES is the large dot.

NTES competitors and peer comparison

Head to head with its named competitors (9999.HK vs 0700.HK vs EA vs TTWO)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
NTES 9999.HK$81.4B+8%+10%35%14.0×-3.5%
Tencent 0700.HK$482B-11%+16%32%12.5×6.4%
Electronic Arts EAn/a+3%n/an/an/an/a
Take-Two Interactive TTWO$40.2B-3%+15%-1%26.7×44.7%

How NTES compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

NTES against its 11 peers (data as of 6 Nov 2026)
Measure9999.HKPeer medianRank in peer set
1-month return+6.3%+2.6%4th highest of 12
6-month return+8.1%-10.0%4th highest of 12
Distance from 52-week high-13.7%-36.0%3rd highest of 12
Revenue growth (TTM)+10.2%+21.1%2nd lowest of 12
Operating margin35.3%17.3%highest of 12
Forward P/E14.0×14.0×6th cheapest of 11
Growth the price implies (Req g, 7 yrs)-3.5%-1.0%5th least demanding of 11
Growth delivered (Del g)+8.1%+14.7%3rd lowest of 11
Hurdle (Req g minus delivered)-11.6 pp-12.4 pp6th least demanding of 11
EV / EBITDA9.3×7.6×5th most expensive of 11
Net debt / EBITDA-4.0×-1.4×least indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
NTES 9999.HKHong Kong$81.4B+8%+10%35%14.0×-3.5%+8.1%
Take-Two Interactive TTWOUnited States$40.2B-3%+15%-1%26.7×44.7%+14.6%
Roblox RBLXUnited States$35.3B+18%+32%-20%n/a15.7%+39.6%
Roku ROKUUnited States$23.9B+24%+21%8%39.1×39.6%+21.6%
Konami 9766.TJapan$23.5B+45%+25%33%25.7×-1.5%+12.6%
Naver 035420.KSSouth Korea$20.3B-10%+15%17%15.5×-0.6%+17.8%
Tencent 0700.HKHong Kong$482B-11%+16%32%12.5×6.4%+8.5%
Krafton 259960.KSSouth Korea$6.94B-17%+55%30%12.4×-18.5%+14.8%
Trade Desk (The) TTDUnited States$6.11B-44%+12%20%121.4×-5.8%+28.2%
NC 036570.KSSouth Korea$2.98B-23%+35%14%9.3×-4.8%-9.0%
Netmarble 251270.KSSouth Korea$2.02B-30%+10%11%5.7×-8.0%+2.7%
DoubleUGames 192080.KSSouth Korea$795M-10%+25%33%5.7×n/an/a

Questions

Who are NTES's main competitors?
Named competitors: Tencent (0700.HK), Electronic Arts (EA), Take-Two Interactive (TTWO). The cockpit's measured peer set (industry) also includes Take-Two Interactive (TTWO), Roblox (RBLX), Roku (ROKU), Konami (9766.T), Naver (035420.KS), Tencent (0700.HK).
Is NTES expensive compared with its peers?
On forward p/e it trades at 14.0× against a peer median of 14.0×, 6th cheapest of 11 in its peer set. For today's price to make sense, revenue must grow about -3% a year for seven years (Req g). Recent delivered growth is +8%, so the hurdle is -12 pp: the price already allows for a slowdown.
How has NTES stock performed?
Over six months to 6 Nov 2026 the shares returned +8.1% against -10.0% for the median peer; over one year -10.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.