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Kakao035720.KSCompetitor analysis, valuation and peers

South Korea · KRW·Communication Services›Information Technology Services

Korean internet company operating the dominant KakaoTalk messaging app plus payments, mobility, gaming and content services.

≈ Korea's Meta plus PayPal and Uber bundled into one messaging-centric super-app.Momentum neutral 59
Mkt cap
$10.5B
US dollars, full cap
Free float
70%
of shares outstanding
$/day
$37.4M
20-day average traded
Fwd P/E
25.6×
forward earnings
ROIC−WACC
+1.1 pp
WACC 6.3%
Hurdle
-19 pp
Req g minus delivered
Next earnings
104 days
18 Feb 2027
Close · KRW₩32,300
1D+0.3%
1W+9.7%
1M-2.3%
3M-14.8%
6M-31.7%
YTD-46.2%
1Y-46.9%
ATR %3.9%
52w lowhigh53.6% off high

What Kakao does

Korean internet company operating the dominant KakaoTalk messaging app plus payments, mobility, gaming and content services.

Earns from advertising and business messaging sold to firms reaching KakaoTalk's near-universal Korean user base, plus gift-sending and shopping commissions, and from content. Fintech and ride-hailing run as separate subsidiaries, several listed, so group profit is shared with outside shareholders. It has been cutting the number of its subsidiaries.

In one line: Korea's Meta plus PayPal and Uber bundled into one messaging-centric super-app..

Products and services

  • KakaoTalk messaging & advertising
  • Kakao Pay/Kakao Bank (fintech, listed affiliates)
  • Kakao Mobility (ride-hailing)
  • Content (webtoons via Kakao Entertainment, games via Kakao G

Customers

  • Korean consumers (near-universal KakaoTalk penetra
  • advertisers
  • merchants/fintech users

Where it sits in the supply chain

  • Internet/platform
  • Messaging super-app + fintech + content
  • KakaoTalk messenger, Kakao Pay/Bank…

What could go right

  • Ad-load monetization within KakaoTalk
  • Fintech affiliate (Kakao Pay/Bank) growth

What could go wrong

  • Regulatory scrutiny (antitrust, platform-fairness laws)
  • Governance/legal overhang from leadership investigations

Moat: wide (network effects, installed base, distribution). KakaoTalk is Korea's default messaging app, giving Kakao a near-universal distribution channel for ads, payments and services.

Headquarters: Jeju, South Korea · Founded: 2010 · Employees: 3,922

Named competitors

Kakao at a glance

Size Kakao (035720.KS) is a South Korea Communication Services company (Information Technology Services) with a market value of $10.5B, the 43rd largest of 495 South Korea companies the cockpit tracks. Shares closed at ₩32,300 on 6 Nov 2026.

Performance Over six months the shares fell 31.7%, against -16.8% for the median peer and -24.5% for the South Korea market (cap-weighted) — 2nd lowest of 8 in its peer set.

Growth Revenue grew 6.1% over the last twelve months (peer median +14.7%); the operating margin is 11.3% (peer median 10.1%).

Valuation It trades at 25.6× forward earnings against a peer median of 12.3× (2nd most expensive of 8).

Price implies For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -19 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.1 points above its cost of capital (6.3% WACC).

Next results Next results expected around 18 Feb 2027 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 80035720.KS 69
Six months, rebased to 100: Kakao against the median of its 7 peers (local-currency closes).

Kakao financials

Reported figures in KRW; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue₩8.25T₩8.10T₩7.86T₩7.56T₩6.80T
Revenue growth—+3%+4%+11%—
Gross profit₩4.37T₩4.26T₩3.96T₩3.82T₩3.58T
EBITDA₩1.73T₩1.55T₩1.31T₩1.19T₩1.14T
Net income₩411B₩464B₩55.3B-₩1.01T₩1.36T
Free cash flow₩588B₩926B₩871B₩766B₩225B
Capital expenditure₩678B₩614B₩506B₩722B₩643B
Total debt₩3.12T₩4.03T₩4.34T₩4.49T₩4.16T

Quarterly statements and history in the cockpit →

Kakao competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-40%-20%0%-10%0%+10%030200017670259960035420032640352820036570035720.KS6-month return →1-month return →
Up and to the right = strong over both horizons. Kakao is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%20×40×030200017670259960035420032640352820036570035720.KSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Kakao is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%-20%0%20%030200017670259960035420032640352820036570035720.KSGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Kakao is the large dot.

Kakao competitors and peer comparison

Head to head with its named competitors (035720.KS vs 035420.KS vs META vs 4689.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Kakao 035720.KS$10.5B-32%+6%11%25.6×-4.8%
Naver 035420.KS$20.3B-10%+15%17%15.5×-0.6%
Meta Platforms META$1.56T0%+28%33%19.0×16.6%
Ly Corporation 4689.T$23.2B+31%+8%15%18.5×0.8%
Coupang CPNG$29.2B-4%+7%-3%55.9×n/a

How Kakao compares with its peers

Peer set: Sector in the same market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Kakao against its 7 peers (data as of 6 Nov 2026)
Measure035720.KSPeer medianRank in peer set
1-month return-2.3%+0.6%4th lowest of 8
6-month return-31.7%-16.8%2nd lowest of 8
Distance from 52-week high-53.6%-37.4%2nd lowest of 8
Revenue growth (TTM)+6.1%+14.7%3rd lowest of 8
Operating margin11.3%10.1%4th highest of 8
Forward P/E25.6×12.3×2nd most expensive of 8
Growth the price implies (Req g, 7 yrs)-4.8%-4.8%4th most demanding of 8
Growth delivered (Del g)+14.3%+3.4%4th highest of 8
Hurdle (Req g minus delivered)-19.1 pp-11.0 pp3rd least demanding of 8
ROIC minus cost of capital+1.1 pp+2.6 pp4th lowest of 8
EV / EBITDA4.9×6.0×2nd cheapest of 5
Net debt / EBITDA-5.2×-1.3×least indebted of 5

Peer table

Peer set: Sector in the same market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Kakao 035720.KSSouth Korea$10.5B-32%+6%11%25.6×-4.8%+14.3%
KT 030200.KSSouth Korea$9.46B-12%+9%7%9.0×-4.1%+3.4%
SKTelecom 017670.KSSouth Korea$12.1B-18%+2%10%12.3×-9.8%+1.2%
Krafton 259960.KSSouth Korea$6.94B-17%+55%30%12.4×-18.5%+14.8%
Naver 035420.KSSouth Korea$20.3B-10%+15%17%15.5×-0.6%+17.8%
LG Uplus 032640.KSSouth Korea$5.17B+6%0%7%9.8×-17.5%+2.9%
HYBE 352820.KSSouth Korea$4.65B-44%+65%4%53.3×19.5%+27.2%
NC 036570.KSSouth Korea$2.98B-23%+35%14%9.3×-4.8%-9.0%

Questions

Who are Kakao's main competitors?
Named competitors: Naver (035420.KS), Meta Platforms (META), LY Corporation (LINE/Yahoo Japan) (4689.T), Coupang (CPNG). The cockpit's measured peer set (sector in the same market, nearest in size) also includes KT (030200.KS), SKTelecom (017670.KS), Krafton (259960.KS), Naver (035420.KS), LG Uplus (032640.KS), HYBE (352820.KS).
Is Kakao expensive compared with its peers?
On forward p/e it trades at 25.6× against a peer median of 12.3×, 2nd most expensive of 8 in its peer set. For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -19 pp: the price already allows for a slowdown.
How has Kakao stock performed?
Over six months to 6 Nov 2026 the shares returned -31.7% against -16.8% for the median peer; over one year -46.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.