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← CockpitCompetitor Analysis › CPNG Coupang, Inc. Class AOpen in the cockpit ↗

Coupang, Inc. Class ACPNGCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Internet Retail

South Korea's largest e-commerce platform, known for its own next-day/same-day delivery logistics network.

≈ South Korea's AmazonMomentum neutral 57
Mkt cap
$29.2B
US dollars, full cap
Free float
77%
of shares outstanding
$/day
$233M
20-day average traded
Fwd P/E
55.9×
forward earnings
ROIC−WACC
-51.5 pp
WACC 9.9%
Hurdle
n/a
no reverse DCF
Next earnings
116 days
2 Mar 2027
Close · USD$16.29
1D-0.8%
1W+13.4%
1M+5.7%
3M+0.6%
6M-4.1%
YTD-30.9%
1Y-46.1%
ATR %4.2%
Beta1.40
52w lowhigh45.9% off high

What Coupang does

South Korea's largest e-commerce platform, known for its own next-day/same-day delivery logistics network.

Buys most goods itself and sells them from its own warehouses, and also lets third-party sellers use its logistics, with the WOW membership giving free fast delivery and keeping customers returning. Founder Bom Kim controls the votes through Class B shares. Taiwan, Eats and Farfetch, bought in 2024, are newer ventures still being built up.

In one line: South Korea's Amazon.

Products and services

  • Rocket Delivery (retail e-commerce)
  • Coupang Eats (food delivery)
  • Rocket Fresh (grocery)
  • Farfetch (international fashion)

Customers

  • South Korean consumers

Where it sits in the supply chain

  • E-commerce/logistics
  • Online retail
  • In-house fulfillment & delivery (Rocket…

What could go right

  • Membership (WOW) penetration growth
  • Advertising monetization

What could go wrong

  • High capex for logistics buildout
  • South Korean e-commerce competition

Moat: narrow (scale, installed base, distribution). Dense fulfillment-center network enabling fast delivery is costly and time-consuming for rivals to replicate.

Headquarters: Seattle, Washington, US (Korea-focused ops) · Founded: 2010 · Employees: 108,000

Named competitors

Coupang at a glance

Size Coupang (CPNG) is a United States Consumer Discretionary company (Internet Retail) with a market value of $29.2B, the 375th largest of 3,117 United States companies the cockpit tracks. Shares closed at $16.29 on 6 Nov 2026.

Performance Over six months the shares fell 4.1%, against -1.8% for the median peer and -1.1% for the United States market (cap-weighted) — 5th lowest of 10 in its peer set.

Growth Revenue grew 7.4% over the last twelve months (peer median +15.3%); the operating margin is -3.4% (peer median 6.2%).

Valuation It trades at 55.9× forward earnings against a peer median of 19.6× (2nd most expensive of 9).

Capital Return on invested capital runs 51.5 points below its cost of capital (9.9% WACC).

Short interest Short interest is 5.0% of the free float (15 Oct 2026).

Next results Next results expected around 2 Mar 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026CPNG 101Peer median 100
Six months, rebased to 100: Coupang against the median of its 9 peers (local-currency closes).

Coupang financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$36.2B$34.5B$30.3B$24.4B$20.6B
Revenue growth—+14%+24%+18%—
Gross profit$9.90B$10.1B$8.71B$6.19B$4.71B
EBITDA-$667M$1.01B$942M$748M$119M
Net income-$1.36B$208M$154M$1.36B-$92.0M
Free cash flow-$441M$522M$1.01B$1.76B-$259M
Capital expenditure$1.24B$1.25B$879M$896M$824M
Total debt$5.06B$4.63B$3.73B$2.79B$2.40B

Quarterly statements and history in the cockpit →

Coupang competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%9618SEEBAYMELINYKAACHWY4755ETSYZALCPNG6-month return →1-month return →
Up and to the right = strong over both horizons. Coupang is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%0×100×200×9618SEEBAYMELINYKAACHWYETSYZALCPNGRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Coupang is the large dot.

Coupang competitors and peer comparison

Head to head with its named competitors (CPNG vs 035420.KS vs AMZN vs 023530.KS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Coupang CPNG$29.2B-4%+7%-3%55.9×n/a
Naver 035420.KS$20.3B-10%+15%17%15.5×-0.6%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
Lotte Shopping 023530.KS$1.87B-33%+1%5%7.9×5.8%
Delivery Hero DHER.DE$12.9B+31%+11%0%n/an/a

How Coupang compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Coupang against its 9 peers (data as of 6 Nov 2026)
MeasureCPNGPeer medianRank in peer set
1-month return+5.7%+8.0%5th lowest of 10
6-month return-4.1%-1.8%5th lowest of 10
Distance from 52-week high-45.9%-15.6%2nd lowest of 10
Revenue growth (TTM)+7.4%+15.3%3rd lowest of 10
Operating margin-3.4%6.2%lowest of 10
Forward P/E55.9×19.6×2nd most expensive of 9
ROIC minus cost of capital-51.5 pp+7.3 pplowest of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Coupang CPNGUnited States$29.2B-4%+7%-3%55.9×n/an/a
Jd-sw 9618.HKHong Kong$34.8B-5%+8%0%9.2×14.4%+11.1%
Sea Limited Sponsored ADR SEUnited States$49.1B-13%+43%8%18.0×11.7%+39.3%
eBay EBAYUnited States$53.5B+14%+15%21%18.4×15.4%+4.6%
MercadoLibre MELIUnited States$76.6B-8%+46%8%32.0×11.9%+48.7%
FSN E-Commerce Ventures NYKAA.NSIndia$10.7B+31%+28%5%209.2×n/an/a
Chewy CHWYUnited States$9.07B-2%+6%3%24.1×16.8%+12.0%
Rakuten 4755.TJapan$8.59B-18%+11%6%n/a-2.0%+11.4%
Etsy ETSYUnited States$7.75B+40%+1%18%19.7×12.8%+10.8%
Zalando ZAL.DEGermany$7.64B+42%+18%4%19.6×7.6%+9.1%

Questions

Who are Coupang's main competitors?
Named competitors: Naver (e-commerce) (035420.KS), SSG.com (private or unlisted), 11Street (private or unlisted), Amazon (AMZN), Lotte Shopping (023530.KS), Delivery Hero (DHER.DE). The cockpit's measured peer set (industry) also includes Jd-sw (9618.HK), Sea Limited Sponsored ADR (SE), eBay (EBAY), MercadoLibre (MELI), FSN E-Commerce Ventures (NYKAA.NS), Chewy (CHWY).
Is Coupang expensive compared with its peers?
On forward p/e it trades at 55.9× against a peer median of 19.6×, 2nd most expensive of 9 in its peer set.
How has Coupang stock performed?
Over six months to 6 Nov 2026 the shares returned -4.1% against -1.8% for the median peer; over one year -46.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.