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Zalando SEZAL.DECompetitor analysis, valuation and peers

Germany · EUR·Consumer Discretionary›Internet Retail

Europe's largest online fashion retailer, selling clothing, shoes and accessories from thousands of brands via its own platform.

≈ Germany's ASOS/Revolve, more like a European Zappos+ASOS hybridMomentum leader 98
Mkt cap
$7.64B
US dollars, full cap
Free float
87%
of shares outstanding
$/day
$36.8M
20-day average traded
Fwd P/E
19.6×
forward earnings
ROIC−WACC
+3.0 pp
WACC 10.7%
Hurdle
-2 pp
Req g minus delivered
Next earnings
125 days
11 Mar 2027
Close · EUR€27.72
1D-2.7%
1W+3.7%
1M+21.5%
3M+15.2%
6M+42.5%
YTD+9.4%
1Y+24.6%
ATR %3.9%
52w lowhigh8.9% off high

What Zalando does

Europe's largest online fashion retailer, selling clothing, shoes and accessories from thousands of brands via its own platform.

Earns by buying fashion and selling it to customers, and by taking a commission when partner brands sell through its marketplace, with fulfilment fees and advertising on top. Returns are high in online fashion, so logistics cost matters. Bought German rival About You in 2025.

In one line: Germany's ASOS/Revolve, more like a European Zappos+ASOS hybrid.

Products and services

  • Fashion Store (own retail)
  • Zalando Marketplace (Partner Program)
  • Zalando Fulfillment Solutions (logistics for brands)
  • Zalando Media Solutions (advertising)

Customers

  • Fashion consumers across Europe
  • Fashion brands/retailers (marketplace sellers)
  • Third-party brands (fulfillment clients)

Where it sits in the supply chain

  • E-commerce
  • Online fashion retail/marketplace
  • Own-inventory retail + third-party…

What could go right

  • Marketplace/partner program growth
  • Fulfillment-as-a-service expansion
  • European e-commerce fashion penetration

What could go wrong

  • Online fashion price/margin competition
  • Returns costs
  • Consumer discretionary spending slowdown

Moat: narrow (scale, network effects, distribution). Large pan-European logistics network and brand selection create some network effects, but online fashion is competitive.

Headquarters: Berlin, Germany · Founded: 2008 · Employees: 17,778

Named competitors

  • ASOS plc ASC.L
  • About You (private) private or unlisted
  • Amazon AMZN
  • Otto Group (private) private or unlisted
  • Shein (private) private or unlisted
  • Boozt BOOZT.ST
  • Inditex private or unlisted
  • H&M HM-B.ST
  • Next NXT.L

Zalando at a glance

Size Zalando (ZAL.DE) is a Germany Consumer Discretionary company (Internet Retail) with a market value of $7.64B, the 58th largest of 205 Germany companies the cockpit tracks. Shares closed at €27.72 on 6 Nov 2026.

Performance Over six months the shares gained 42.5%, against +7.6% for the median peer and +2.6% for the Germany market (cap-weighted) — 2nd highest of 12 in its peer set.

Growth Revenue grew 18.1% over the last twelve months (peer median +10.9%); the operating margin is 3.9% (peer median 14.3%).

Valuation It trades at 19.6× forward earnings against a peer median of 19.7× (5th cheapest of 10).

Price implies For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is -2 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 3.0 points above its cost of capital (10.7% WACC).

Credit Zalando has 1 bond outstanding ($557M).

Next results Next results expected around 11 Mar 2027 (exchange calendar; dates can move).

Relative performance

10012014016011 May 202611 Aug 20266 Nov 2026ZAL.DE 143Peer median 108
Six months, rebased to 100: Zalando against the median of its 11 peers (local-currency closes).

Zalando financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€13.7B€12.3B€10.6B€10.1B€10.3B
Revenue growth—+17%+4%-2%—
Gross profit€5.42B€4.61B€4.04B€3.68B€3.82B
EBITDA€1.04B€813M€732M€548M€364M
Net income€61.9M€215M€251M€83.0M€16.8M
Free cash flow€741M€1.03B€534M€759M€185M
Capital expenditure€261M€222M€207M€263M€352M
Total debt€1.34B€1.44B€1.73B€1.85B€1.72B

Quarterly statements and history in the cockpit →

Zalando competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%ETSYGLBE4755VIPSCHWY3092NYKAA47324385300209CPNGZAL.DE6-month return →1-month return →
Up and to the right = strong over both horizons. Zalando is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%0×100×200×ETSYGLBEVIPSCHWY3092NYKAA47324385CPNGZAL.DERevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Zalando is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%ETSYGLBE4755VIPSCHWY3092ZAL.DEGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Zalando is the large dot.

Zalando competitors and peer comparison

Head to head with its named competitors (ZAL.DE vs ASC.L vs AMZN vs BOOZT.ST)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Zalando ZAL.DE$7.64B+42%+18%4%19.6×7.6%
ASOS ASC.L$670M+88%-15%-1%n/a1.2%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
Boozt BOOZT.ST$1.02B+42%+7%5%21.5×21.5%
H&M Hennes & Mauritz HM-B.ST$29.1B+12%-4%9%22.3×4.5%
Next NXT.L$23.8B+24%+13%19%18.8×12.5%

How Zalando compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Zalando against its 11 peers (data as of 6 Nov 2026)
MeasureZAL.DEPeer medianRank in peer set
1-month return+21.5%+3.4%highest of 12
6-month return+42.5%+7.6%2nd highest of 12
Distance from 52-week high-8.9%-29.9%4th highest of 12
Revenue growth (TTM)+18.1%+10.9%5th highest of 12
Operating margin3.9%14.3%3rd lowest of 12
Forward P/E19.6×19.7×5th cheapest of 10
Growth the price implies (Req g, 7 yrs)7.6%-0.8%4th most demanding of 8
Growth delivered (Del g)+9.1%+10.8%3rd lowest of 8
Hurdle (Req g minus delivered)-1.5 pp-13.4 pp3rd most demanding of 8
ROIC minus cost of capital+3.0 pp+9.3 pp5th lowest of 11
EV / EBITDA6.7×13.4×2nd cheapest of 7
Net debt / EBITDA0.1×0.9×4th least indebted of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Zalando ZAL.DEGermany$7.64B+42%+18%4%19.6×7.6%+9.1%
Etsy ETSYUnited States$7.75B+40%+1%18%19.7×12.8%+10.8%
Global-e Online GLBEUnited States$7.22B+44%+31%14%30.9×23.4%+47.8%
Rakuten 4755.TJapan$8.59B-18%+11%6%n/a-2.0%+11.4%
Vipshop Holdings Ltd Sponsored ADR VIPSUnited States$6.55B-4%+2%7%5.4×-20.3%0.0%
Chewy CHWYUnited States$9.07B-2%+6%3%24.1×16.8%+12.0%
Zozo 3092.TJapan$6.41B+8%+6%30%19.6×-5.0%+9.2%
FSN E-Commerce Ventures NYKAA.NSIndia$10.7B+31%+28%5%209.2×n/an/a
USS 4732.TJapan$5.34B+8%+11%52%18.7×-0.8%+8.7%
Mercari 4385.TJapan$3.76B-5%+19%19%15.6×n/an/a
Xingyun Technology 300209.SZChina$3.15B+30%+978%23%n/an/an/a
Coupang CPNGUnited States$29.2B-4%+7%-3%55.9×n/an/a

Zalando bonds and credit

Zalando has 1 bond outstanding with $557M face value.

Every bond, yield and spread in the cockpit →

Questions

Who are Zalando's main competitors?
Named competitors: ASOS plc (ASC.L), About You (private) (private or unlisted), Amazon (AMZN), Otto Group (private) (private or unlisted), Shein (private) (private or unlisted), Boozt (BOOZT.ST). The cockpit's measured peer set (industry) also includes Etsy (ETSY), Global-e Online (GLBE), Rakuten (4755.T), Vipshop Holdings Ltd Sponsored ADR (VIPS), Chewy (CHWY), Zozo (3092.T).
Is Zalando expensive compared with its peers?
On forward p/e it trades at 19.6× against a peer median of 19.7×, 5th cheapest of 10 in its peer set. For today's price to make sense, revenue must grow about 8% a year for seven years (Req g). Recent delivered growth is +9%, so the hurdle is -2 pp: the price already allows for a slowdown.
How has Zalando stock performed?
Over six months to 6 Nov 2026 the shares returned +42.5% against +7.6% for the median peer; over one year +24.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.