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Employees: 2,800
Size ASOS (ASC.L) is a United Kingdom Consumer Discretionary company (Internet Retail) with a market value of $670M, the 264th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £416.50 on 6 Nov 2026.
Performance Over six months the shares gained 87.6%, against +3.8% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — highest of 21 in its peer set.
Growth Revenue fell 15.0% over the last twelve months (peer median -3.0%); the operating margin is -1.1% (peer median 3.0%).
Valuation It trades at 0.5× enterprise value to sales against a peer median of 1.2× (5th cheapest of 21).
Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is -5%, so the hurdle is +7 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
Capital Return on invested capital runs 15.0 points below its cost of capital (11.7% WACC).
Credit ASOS has 1 bond outstanding ($338M).
Next results Next results expected around 29 Apr 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | £2.29B | £2.46B | £2.90B | £3.54B | £3.94B |
| Revenue growth | — | -15% | -18% | -10% | — |
| Gross profit | £954M | £995M | £1.08B | £1.39B | £1.57B |
| EBITDA | £138M | £125M | £80.2M | £131M | £134M |
| Net income | -£231M | -£298M | -£339M | -£223M | -£30.8M |
| Free cash flow | £107M | £118M | £160M | -£54.4M | -£204M |
| Capital expenditure | £79.3M | £85.9M | £134M | £178M | £183M |
| Total debt | n/a | £728M | £978M | £1.00B | £856M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | ASC.L | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | -9.8% | -0.8% | 4th lowest of 21 |
| 6-month return | +87.6% | +3.8% | highest of 21 |
| Distance from 52-week high | -19.4% | -26.7% | 6th highest of 21 |
| Revenue growth (TTM) | -15.0% | -3.0% | 5th lowest of 21 |
| Operating margin | -1.1% | 3.0% | 4th lowest of 21 |
| EV / Sales | 0.5× | 1.2× | 5th cheapest of 21 |
| Growth the price implies (Req g, 7 yrs) | 1.2% | 19.9% | 3rd least demanding of 16 |
| Growth delivered (Del g) | -5.5% | +3.9% | 6th lowest of 16 |
| Hurdle (Req g minus delivered) | +6.7 pp | +8.3 pp | 8th least demanding of 16 |
| ROIC minus cost of capital | -15.0 pp | -2.4 pp | 4th lowest of 18 |
| EV / EBITDA | 7.4× | 8.9× | 3rd cheapest of 9 |
| Net debt / EBITDA | 3.8× | 0.6× | 4th most indebted of 13 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | EV / Sales | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| ASOS ASC.L | United Kingdom | $670M | +88% | -15% | -1% | 0.5× | 1.2% | -5.5% |
| Yiwu Huading Nylon 601113.SS | China | $670M | -28% | -5% | 1% | 1.0× | n/a | n/a |
| ASKUL 2678.T | Japan | $682M | +2% | -20% | -5% | 0.3× | n/a | n/a |
| AO World AO..L | United Kingdom | $687M | +6% | +11% | 4% | 0.4× | 3.0% | -5.3% |
| Groupon GRPN | United States | $630M | -13% | +2% | 2% | 1.4× | 27.5% | -18.9% |
| Belluna 9997.T | Japan | $629M | +22% | +5% | 8% | 1.0× | n/a | n/a |
| Global Top E-Commerce 002640.SZ | China | $757M | -12% | -6% | 1% | 0.9× | 33.4% | -19.8% |
| Aucnet 3964.T | Japan | $824M | +12% | +12% | 15% | 1.5× | 0.1% | +21.6% |
| Hangzhou Onechance Tech Crop 300792.SZ | China | $839M | -32% | -19% | 9% | 4.3× | 19.9% | -3.7% |
| Petco Health & Wellness WOOF | United States | $848M | +5% | -1% | 3% | 0.6× | 6.6% | +3.9% |
| THG THG.L | United Kingdom | $877M | +30% | +10% | -1% | 0.7× | n/a | n/a |
| HelloFresh HFG.DE | Germany | $483M | -28% | -13% | 0% | 0.1× | 24.1% | +12.5% |
| Huakai Yibai Technology 300592.SZ | China | $966M | +27% | -11% | 7% | 0.8× | 3.4% | +132.3% |
| Kits Eyecare KITS.TO | Canada | $462M | +64% | +21% | 4% | 2.8× | 28.3% | +21.9% |
| IndiaMART InterMESH INDIAMART.NS | India | $985M | -26% | +12% | 34% | 3.8× | 8.2% | +18.6% |
| MSTC MSTCLTD.NS | India | $439M | +30% | +21% | 58% | 10.7× | 34.9% | -13.9% |
| NanJi E-Commerce 002127.SZ | China | $1.05B | -1% | -28% | -12% | 2.3× | 6.4% | -9.0% |
| Rumere 301088.SZ | China | $422M | -16% | -25% | 1% | 4.2× | 30.8% | -6.9% |
| Akso Health Group Sponsored ADR AHG | United States | $1.14B | -34% | -6% | -29% | 82.3× | n/a | n/a |
| Vedant Fashions MANYAVAR.NS | India | $1.22B | +6% | +2% | 32% | 7.9× | 21.4% | +21.5% |
| Oisix 3182.T | Japan | $368M | +17% | -5% | 3% | 0.3× | -6.6% | +20.2% |
ASOS has 1 bond outstanding with $338M face value.